On Air with Adam Shepherd
Are micropayments the future of podcasting?
Audiences need more flexibility in how they consume content
Video podcasting is harder than you think
Don’t be fooled by social media appearances - the learning curve is steep
Don’t fall victim to the tyranny of SEO
Heed my warning - for those who ignore history are doomed to repeat it
Podcasting needs to be realistic about its place in the media hierarchy
It’s a bitter pill, but not everyone loves podcasts as much as us
Why aren’t there more podcasters on TV?
Podcast hosts have more to offer TV producers than just IP
Why I finally said ‘I do’ to my first podcast subscription
A wedding speech was the push I needed to finally pay for a podcast
The writer's strike is a golden opportunity for podcast producers
With TV and film work halted, a lot of world-class talent may be up for grabs
Why is launching a subscription programme so scary?
Paid membership can be a goldmine for podcasters, but it’s a daunting prospect
The sincerest form of flattery
Inspiration and imitation in the world of podcasting
I’m sick of not having ads in my podcasts
I can’t believe I’m saying this, but I need to hear more commercials
Has podcasting jumped the shark?
Why Brian Butterfield's single-episode show might be a postmodern masterpiece
Help, I think I'm addicted to planning podcasts
I’m continually tormented by half-baked ideas for new shows
How not to do an ad read
Even when lazily executed, podcast advertising is still impactful
What I learned at The Podcast Show 2023
Podcasts are becoming more than just an audio delivery channel
Following the philosophy of the three Fs
These simple tweaks can do wonders to improve remote recordings
IP Freely: Can branding carry a podcast?
Pod Save The UK is an interesting test case for podcast franchise-building
Winning awards can boost your podcast as well as your ego
Picking up a gong of our own has redoubled my enthusiasm for the BPAs
It’s time to stop lumping podcasts in with other audio formats
Podcasting deserves respect - and its own budget line
A love-hate relationship with remote recording
It’s a fantastic tool - but it’s easy to become overreliant on
Podcasts did not kill the radio star - and nor should they
I was wrong about radio, and about its relationship to podcasting
Where are all the podcast panel shows?
The fan-favourite radio format has been sadly neglected by the podcast industry
A fair price for podcasting
Paid podcasts may be the outliers, but there’s nothing wrong with them
RSS is no longer fit for purpose
It’s time to admit that podcast infrastructure needs a ground-up redesign
In defence of live recordings
Live podcasts are here to stay - so you may as well embrace them
When is an editor not an editor?
Job titles can be tricky things – especially when their ambiguity causes confusion
The art of knowing when to re-record
Sometimes you just have to accept defeat and head back to the studio
Don’t wait for advertisers to come to you
Podcasters who want to monetise their content need to be more proactive about seeking partnerships
There’s no such thing as a stupid question in podcasting
If we want to secure the podcast talent pipeline, we need to get better at education
Media lay-offs could be a silver lining for the podcast industry
Journalists make fantastic podcasters, and now’s the time to snap them up
The power of sonic storytelling
Podcasters need to look beyond words to find new ways of delivering compelling experiences
Does ITV’s Partygate podcast prove the party’s over for broadcast news?
Established publishers are now breaking stories via podcasts - and that’s good news for everyone
How the podcast industry can weather the coming recession
There may be turbulent times ahead, but it’s not all doom and gloom for podcasts
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Podcasting with purpose
Creating a successful show is all about finding your north star
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Why aren’t there more podcast phone-ins?
With talk radio still hugely popular, its absence from the digital airwaves is baffling
Please don’t make me download TikTok
As much as I'd like to resist it, the short-form sensation is becoming too significant to ignore
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Why I’m letting go of podcast guilt
Sometimes all you want is the audio equivalent of a Big Mac
Guest who? Keeping track of who's coming on your podcast
How tech tools can take the trauma out of managing podcast guests
A pod by any other name
Mastering the art of creative searchability
Will AI be the voice of the future?
Why artificial podcasters probably won’t be taking our jobs any time soon
Most podcasts have small audiences - and that’s OK
Why the industry needs to stop obsessing over download metrics
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