Business

Lalo’s Lunchbox creator Ed Jenkins launches new kids’ fiction podcast

Keyshawn solves it artwork

Podcast created in partnership between GBH Kids, PBS Kids, and PRX

PodX acquires UK audio company Listen

Photograph of Listen's Josh Adley and PodX's Staffan Rosell

Acquisition will “super-charge” Listen’s next phase of growth and global reach

Cutting costs is “a normal part of maturing as an industry”, says Triton Digital SVP

growth sign stock photo

Sharon Taylor says advertisers will come back as podcast industry grows

What I learned at The Podcast Show 2023

On Air with Adam Shepherd

Podcasts are becoming more than just an audio delivery channel

AI, video, and subscriptions: the hottest topics at this year’s Podcast Show

The Podcast Show 2023 at Islington Business Design Centre

All the top highlights from this year’s Podcast Show

Content is Queen publishes open letter to the audio industry asking companies to “say less, do more”

Say less, do more

Signatories include UKAN, Broccoli Productions, She Podcasts, Vespucci, and more

Goalhanger invests in City University podcasting MA with £5,000 bursary

Photograph of podcasters in front of microphones

Funding to go to students from underrepresented backgrounds

BBC announces the five winners of Audio Lab 2023 programme

Photograph of the BBC logo on a building

Five production companies join initiative including Mags Creative and Three Arrows Media

James Acaster’s scripted comedy podcast Springleaf to launch with Acast this Summer

James Acaster on Late Night with Seth Myers

Company also announces deals with Andi & Miquita Oliver and ShxtsNGigs

UKAN and Content is Queen launch phase two of Equality in Audio Pact at The Podcast Show

Imriel Morgan at The Podcast Show

Organisers say they are “not accepting token gestures or surface level changes”

EXCLUSIVE: BrewDog renews partnership with that Peter Crouch Podcast

PodPod BrewDog session

Beer brand will expand podcast sponsorship in new six-month deal

BBC Sounds use Megaphone to launch new podcasts

BBC Megaphone

Fresh commissions and talent take centre stage at The Podcast Show

Ubisoft hands Acast control of podcasts

Acast and Ubisoft logos

Acast will take care of the distribution, sales and promotion of Ubisoft podcast operations

Podcasting becoming more than just a passion project is ‘no bad thing’, says former Podfront MD

Preview night

Podcast Show advisory panel speaks about the advantages of consolidation in the industry

Spotify’s Megaphone will now represent advertising for Goalhanger podcasts

Spotify logo

Spotify announces hosting and distribution partnership ahead of The Podcast Show

Former iHeartRadio executive VP launches podcast investment firm

Investment management. Portfolio diversification. - stock photo

Company plans to take major stakes in content across audio and podcast companies worldwide

Acast expands Middle East and North Africa footprint with two new partnerships

Acast X Sowt and Kerning Cultures

Podcast networks Sowt and Kerning Cultures join the Acast network

Measuring ROI for podcast advertising campaigns

Illustration of lightbulb surrounded by coins

How can you maximise the effectiveness of your campaigns and avoid burning ad dollars?

Barometer and ArtsAI partner to launch daily podcast advertising brand safety tool

Measuring performance - stock photo

Solution allows for advertisers to optimise campaigns in-flight, both direct and programmatic

Producey podcasts to join iHeartPodcast Australia’s network

Target stock photo

Partnership includes sales representation for podcasts Dyl & Friends, List Cloggers, and 200 Plus

Production company Brock Media expands into audio with new anthology series

Podcast artwork - Never Told

BBC Studios-backed company previously produced feature film Animals

Libsyn renews exclusive ad sales deal with daily podcast The NewsWorthy

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Podcast will gain access to automatic ads, host read and programmatic revenue

IAB projects podcast advertising revenue to more than double by 2025

A US Dollar symbol made of wood with leaves growing from it. - stock photo

Revenue expected to reach $4B with growth in programmatic buying and brand safety

Wondery announces partnership with Barometer to enhance brand safety for advertisers

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IAB Podcast Upfronts announcements also include new TV series and podcast launches

Manchester Airport to launch branded podcast with Crowd Branded

Manchester  Airport  podcast artwork

Behind-the-scenes podcast marks the first project from the newly-launched venture

Disney star Christy Carlson Romano joins AdLarge’s ad sales portfolio

 Christy Carlson Romano

AdLarge to help Vulnerable podcast monetise content by connecting it with advertisers

Bauer appoints new CEO for UK audio business

Photograph of two people shaking hands

Simon Myciunka steps up from leading Irish division

Global’s director of podcasts Megan Wastell leaving after nearly nine years

Megan Wstell

Wastell oversaw key shows including The News Agents and My Therapist Ghosted Me

NewsGuard analysts to rate credibility of top 200 news podcasts by January 2024

Fake news illustration

New solution from NewsGuard and Barometer will also automatically detect misinformation

Audiohook partners with Barometer to improve brand suitability of audio inventory

check mark

AI-powered platform uses contextual targeting tools to block content based on podcast transcripts

Podcast ad conversion rates dropped by 8% in Q1 2023 but increased year-on-year

podcast  mic animated

Podsights’ benchmark report says podcast media performance is starting out strong this year compared to the last

Scripted and fiction podcast writers required to stop working on projects immediately as part of WGA strike

WGA Strike

WGA members of other divisions are also not allowed to be hired for studio writing, nor sell or option scripts

Elizabeth Day announced as the Chair of Judges at the British Podcast Awards 2023

Elizabeth Day

Host of How To Fail encourages podcasters to submit their applications for a chance to win

Channel 4 launches Streamland discovery campaign using Spotify podcast promotion tools

Channel 4 logo

Multi-format approach includes host-read ads from top podcasts like The Receipts

PodPod wins Best Podcast Launch at Publisher Podcast Awards

PodPod team

New Statesman, Telegraph and Financial Times also among last night’s winners

Creator Download: Matt Howell and Jacob Balcom

Creator Download: Matt Howell and Jacob Balcom

How a fan podcast led to hosting a major Marvel screening event

Barometer closes fundraising round for contextual targeting solution, with support of HearstLab

Close up of a barometer

Technology analyses tone and sentiment to determine brand suitability

Podcast ad spend outpaced overall market growth by almost two-thirds last year, according to IAB report

Growth

Annual Digital Ad Spend report shows positive growth for podcasting despite economic challenges

Podcasters should use ‘shopping agreements’ to protect their IP, says Blanchard House CEO

Kimberly Jung headshot - Credit: Blanchard House

Kimberly Jung talks risks about selling podcast rights to TV and film companies

Acast’s self-serve platform partners with Nielsen for launch of Audience Segments

Target audience - stock photo

New feature allows for brands to target listeners within specific segment categories

Novel appoints Amazon veteran Simon Morris as chairman

Headshot of Simon Morris

Entertainment industry leader has held positions at Sky, Sega and LOVEFiLM

Creator Download: Cat Anderson

Creator Download - Cat Anderson, Social Creature

A look at the weird and wonderful world of social media marketing from Sprout Social

Anchor co-creator is the latest Spotify exec to leave the company and return to his “entrepreneurial roots”

Nir Zicherman + Spotify logo

News of departure comes nearly two months after Parcast founder also quit to pursue start-up opportunities

ARN’s iHeartPodcast network extends multi-year commercial partnership with Audioboom

shaking hands - stock photo

Brands to continue advertising on Australia's biggest true-crime podcast Casefile

UK’s first audio drama development fund for Northern writers opens for applications

Funding stock photo

Successful applicants will work with panel of UK audio drama experts

Acast releases paywalled bespoke podcast collection to raise money for mental health charities

Acast mindful mixtape

Featuring episodes from Peter Crouch and Abbey Clancy in the UK and The Women’s Podcast in Ireland

Libsyn renews multi-year ad partnerships with various podcasts

Signature stock photo

Exclusive deals with shows from Dr. Phil, A Date With Dateline, Very Bad Wizards, and more

Podcast agency launches pitch competition with prize worth £5,000

Orginal headphones image from Earworm

Three selected runner-ups to to earn £499 worth of consultancy services

RedHanded hosts partner with Global to launch new true crime podcast

Suruthi Bala (R) and Hannah Maguire (L)

Hannah Maguire and Suruthi Bala to uncover the story behind conwoman Juliette D'Souza

Baby Shark creators launch multiple new Apple-exclusive podcasts

Baby Shark

Company will produce originals in multi languages including five in Korean and three in English

BuzzFeed’s Tasty to launch Bite Club podcast in partnership with Acast

Tasty Bite Club

New podcast is the first of six audio series from BuzzFeed Studios and Acast

Glassbox acquires premium kids podcast Who Smarted? from Atomic Entertainment

kid listening with headphones - stock photo

Hit podcast is expected to reach 750k downloads this month

Producer Download: Sandra Ferrari

Producer Download - Sandra Ferrari

Message Heard’s head of production shares her hard-won insights

AdsWizz and SoundCloud renew sales partnership through 2024

Adswizz and Soundcloud logo

Advertisers can run campaigns with SoundCloud’s audio inventory across 14 European markets

Spreaker adds Veritonic as an audio attribution partner

shaking hands - stock photo

Users will benefit from enhanced audio campaigns through Veritonic’s ad performance data

Acast signs ad sales and distribution deal with the Obamas’ Higher Ground Productions

Acast + Higher Ground logo

Podcasts to become available across platforms globally as part of partnership

Are podcasts the future of the publishing industry?

With circulations and ad revenues far from their peak, podcasting may offer a lifeline for magazines

Average CPM for podcast ads remains relatively flat in March, according to Libsyn report

podcast  mic animated

Technology continues to command the highest CPM

Paramount will be “more judicious” in putting out podcasts this year

Paramount logo

Despite revenue increase, EVP says advertisers are becoming more hesitant due to economic climate

RedHanded signs distribution and ad-sales deal with Amazon Music and Wondery

Redhanded co-hosts Suruthi Bala (R) and Hannah Maguire (L)

Ad-free listening, early access and bonus content will be available to subscribers

Podcasts did not kill the radio star - and nor should they

On Air with Adam Shepherd

I was wrong about radio, and about its relationship to podcasting

Acast Amplifier podcast incubator programme opens applications in Ireland

acast

Programme to grant three winners chance to win up to €100,000 in funding

ARIAS 2023 nominees announced

arias

This year’s ceremony will once again be hosted by Rylan Clark-Neal

Critical Role buys IP rights for sci-fi podcast Midst, marking its first-ever acquisition

sci fi

Early seasons of Midst to be re-released with remastered audio and video episodes

Digital advertising veteran Patrick Dolan promoted to Libsyn chairman

Patrick Dolan

Former president of the IAB to drive Libsyn’s global podcast market growth

Acast establishes itself as the leading premium podcast provider in Asia with new partners

acast

Podcasts available for advertising through Acast include series from the BBC, NYT, and The Economist

Podcast industry consortium launched to accelerate open podcasting

rss

Podcast Standards Project hits back against growing market consolidation

Libsyn podcast creators can now distribute subscription content on Spotify

spotify

New partnership announced between Libsyn’s monetisation platform and Spotify

Voiceworks Sport to offer enhanced podcast advertising analytics through partnership with Veritonic

analytics

Advertisers will be able to track performance of ad campaigns and listener behaviour

Advertisers should be augmenting radio buys with podcasts, says Webster

Tom Webster

Sounds Profitable analyst highlights potential gains in mid- and lower-funnel metrics

Indeed was the top emerging podcast advertiser in February 2022 during job-hunting season

indeed

Indeed shows investment in podcasting during job-hunting season

Audible introduces spatial-sound listening in partnership with Dolby Atmos

Audible

Members can listen through catalogue of more than 40 Audible Originals

Irish Podcast Awards opens applications for 2023

Irish Podcast Awards

Second-annual event to take place in Dublin this November

Bauer Media to launch new on-demand audio platform Rayo across Europe

Headphones

Advertisers will benefit from podcast sponsorship opportunities, content partnerships, and digital audio campaigns

Spotify allegedly spent less than 10% of its $100 million creator equity fund in its first year

Spotify CEO Daniel Ek

Company faces further accusations of failing to deliver on diversity investment promises

New BBC operating licence requires BBC iPlayer and Sounds to become more transparent

Photograph of the BBC iPlayer app logo

Ofcom says it was “disappointed” by the BBC’s previous lack of details and clarity

Audioboom grew its revenue by 24% in 2022 despite global market conditions

Illustration representing digital revenues

Podcast company surpassed 100 million downloads last year according to annual results

Creator Download: Joanna Penn

Creator Download - Joanna Penn

How something that started as a marketing exercise became a creative outlet

Smartless Media launches first original podcast, hosted by Jameela Jamil

Jameela Jamil

Bad Dates podcast represents the new network’s debut production

Podcast company Maximum Fun to become worker cooperative

Jesse Thorn

Company behind NPR’s Bullseye will become 100% employee-owned

Tim’s Twitter Listening Party to become six-part podcast series

Tim Burgess with members of  Fall Out Boy

Fall Out Boy and The Kinks among the guests for Absolute Radio show

How the podcast industry can reach more Black listeners

How the podcast industry can reach more Black listeners

Latest research from Edison and SXM Media reveals how communities are being underserved

A fair price for podcasting

On Air with Adam Shepherd

Paid podcasts may be the outliers, but there’s nothing wrong with them

The Football Ramble launches exclusive merch line in partnership with Percival

a football

Deal represents Percival's latest podcaster collaboration

Acast releases annual Red Nose Day podcast mash-up to raise money for Comic Relief

Acast X Comic  Relief

Podcast line-up includes Off Menu, Films To Be Buried With, Drunk Women Solving Crime, and more

Podcast network Realm partners with production companies to expand portfolio

Tatiana Maslany in Orphan Black

Company plans to distribute over 120 original and partner scripted podcasts in less than a year

Audacia expands AdsWizz marketplace for podcasts across Asia as part of new partnership

Stock photo - people network

Audio ad marketplace will leverage AdsWizz tools to sell inventory across JAPAC region

Backyard Ventures partners with Libsyn’s AdvertiseCast for programmatic ads

shaking hands - stock photo

New deal enables partners to leverage Automatic Ads tool

Vox Media acquires Spotify exclusive podcast Where Should We Begin?

Esther Perel

Award-winning podcast to turn into weekly “always-on” show after three years at Spotify

PodBean SVP quits to launch podcast consulting business

PodBean former SVP Rob Greenlee

Rob Greenlee says he wants to remove podcast platform bias to help other media creators

RSS is no longer fit for purpose

On Air with Adam Shepherd

It’s time to admit that podcast infrastructure needs a ground-up redesign

Doctor Who: Redacted creator says she is “heartbroken” after being dropped by BBC

Photograph of Doctor Who TARDIS

Senior producer James Goss takes over role for newest season

Earworms: What the industry’s been listening to this week

Earworms: What the industry’s been listening to this week

From a tennis podcaster recommending a golf series to Dua Lipa’s impressive interview skills

Condé Nast expands audio division with acquisition of In The Dark

In The Dark team at the 76th Annual Peabody Awards

Staff members of The New Yorker join podcast team to develop new narrative series

PodX acquires Finland’s biggest podcast company

Finland flag

New acquisition is part of PodX’s continued expansion into the Nordics market

Spotify unveils Patreon partnership, redesigned app and more

Stream On 2023 - Spotify CEO Daniiel Ek

Annual Stream On event sees flurry of feature updates and partnerships

IWD should remind the podcast industry to support women from underrepresented backgrounds

International Women's Day - stock illustration

PodPod asks women in podcasting to share what they want to see from the industry moving forward

True-crime podcast Chameleon: Wild Boys wins podcast of the year at the third-annual Ambies

Ashleyanne Krigbaum, Abukar Adan and Sam Mullins at the Ambies

Co-hosts of Stuff You Should Know take home governor’s award for impact in the industry

Former Cumulus VP joins Libsyn AdvertiseCast as senior director

shaking hands

Meredith Krantz takes on new role in New York as director of brand partnerships

Podigee launches German ad marketplace in partnership with Seven.One Audio

Wheelbarrow with money pouring in it

Brands will have the opportunity to advertise with over 20,000 podcast shows

‘The L Word’ stars bring PANTS podcast to AdLarge network

Kate Moennig (L) and Leisha Hailey (R)

Partnership aims to amplify LGBTQ+ voices as part of Women’s History Month

Libsyn grew by almost 40% in 2022

Photograph of hundred dollar bills

Preliminary financial results show strong revenue increase

Jaguar Bingham launches podcast documentary on representation in UK dance music

Photograph of Jaguar Bingham

Two-part series will highlight experiences of female, trans and non-binary people

Two weeks to go for entries to PodPod’s Faces To Watch

PodPod Faces To Watch logo

Deadline looms for submissions across creative, commercial and business roles

Libsyn signs advertising deal with The Viall Files

Photograph of Nick Viall

Pop culture podcast will be exclusively monetised via AdvertiseCast platform

The Cinemile podcast ditches Acast for Auddy

Cinemile

Hosts say that CPM-based model “doesn’t work if you’re like us”

The Daily Show and LeVar Burton among podcast winners at NAACP Image Awards

A photograph off Angela Bassett onstage at the 54th annual NAACP Image Awards

54th annual ceremony honours podcasters for second year

Normal Gossip podcast joins Radiotopia network

Photograph of someone cupping their hand to their ear

New series will launch 5 April

When is an editor not an editor?

On Air With Adam Shepherd column header

Job titles can be tricky things – especially when their ambiguity causes confusion

Parcast union employees call on Spotify management to honour diversity commitments

Spotify logo

Of the $100,000 annual fund promised by Spotify in April 2022, only $5,000 has been approved for projects so far

Former BBC commissioning editor and Sugar Films co-founder join Unedited team as senior executives

Pat Younge (left) and Maxine Watson (right)

Maxine Watson and Pat Younge join the company ahead of its Pilot Season showcase

Parcast founder quits Spotify to pursue “entrepreneurial roots”

Spotify app

Senior partnerships executive Max Cutler was responsible for managing exclusive Spotify creators including Joe Rogan and Emma Chamberlain

2022 saw over $750 million of podcast advertising spend, according to Podsights report

stock photo coins and arrow sign pointing up

Average conversion rate is stabilising but continues to be down from last year

The Tennis Podcast “lost money” for the first five years of producing the show, admits host David Law

The Tennis Podcast team

The show eventually started making money with crowdfunding, subscriptions - and pet sponsorships

Creator Download: Keith Jopling

Creator Download: Keith Jopling

Turning your music industry obsession into a passion project

PodX Group acquires its first podcast company in the Nordics as part of global expansion

A photograph showing the flags of various Nordic countries

Independent podcast production studio Filt to publish new documentary content under PodX

Podimo to launch presence in Mexico starting March 2023

Podimo Mexico

Exclusive content to appear on platform hosted and produced by Mexican creators

Immediate Media partners with Spotify’s Megaphone to host and monetise podcast portfolio

Graphic illustration showing the History Extra podcast artwork

HistoryExtra podcast set for expansion following new partnership

Amazon remains as Australia’s top podcast advertising spender in Q4 2022

Sydney Opera House

ARN iHeart reveals top 15 podcast advertisers nationally with data from Magellan AI

PodCo to release new Nickelodeon and Disney rewatch podcasts as part of partnership with AdLarge

AdLarge - PodCo

Two new podcasts on Brotherly Love and Even Stevens to come out later this year

PodPod shortlisted for Best Podcast Launch

Christopher Phin onstage at the Publisher Podcast Awards 2022

Acast maintains positive outlook despite job cuts and continued unprofitability

Abstract multi colored line chart - stock photo

Operating loss drops by almost 60% following budget cuts

Producer Download: Jack Howson

Producer Download: Jack Howson

Peanut and Crumb's head of audio talks art, inspiration and acoustic engineering

The Flipside with Paris Lees returns for second series after its successful launch in 2021

The Flipside with Paris Lees

Full series available to listen now as a boxset on BBC Sounds

Podmasters launches new podcast profiling key figures in the news

Mugshots podcast

Hosted by award-winning former BBC and Channel 4 journalist Michael Crick

Branded podcasts aren’t a revenue stream, they’re a marketing tool, says ID Comms CEO

Graphic illustration representing marketing tools

MediaSnack’s Tom Denford on the importance of trust and brand awareness

Spotify’s podcast investments in North America didn’t alter its subscriber growth, analysts say

A pair of headphones on top of a smartphone showing the Spotify logo

Enders Analysis report says that podcasts are less likely to draw recurring subscribers

BBC announces TV adaptation of hit supernatural podcast Uncanny

Shadow figure stock photo

Show will be hosted by creator of The Witch Farm and The Battersea Poltergeist

Creator Download: Scroobius Pip

Creator Download: Scroobius Pip

The road to becoming one of the UK's biggest podcast influencers

Podcast subscription service Podimo expands into UK via partnerships

Podimo talent

Company will back more than 20 new podcasts this year, including partnerships with Listen, Tortoise Media, MagsCreative, and more

Don’t wait for advertisers to come to you

On Air with Adam Shepherd

Podcasters who want to monetise their content need to be more proactive about seeking partnerships

Why podcasts make the perfect TV companion

Companion Podcasts

Audio is becoming a key marketing strategy for TV and film in 2023

Creator Download: Adrian Daniels

Creator Download: Adrian Daniels

How The Sound of Accra Podcast spotlights Ghanaian business through audio

Money Rehab’s Nicole Lapin launches Money News podcast network

Nicole Lapin

New slate of original finance and business podcasts to join network later in 2023

Earworms: What the industry’s been listening to this week

PodPod Earworms

Podcast recommendations and new launches, including shows from Acast, iHeart and Global

There’s no such thing as a stupid question in podcasting

On Air With Adam Shepherd column header

If we want to secure the podcast talent pipeline, we need to get better at education

Louis Theroux announces new Spotify exclusive podcast

A photograph of Louis Theroux sat in front of a laptop and microphone

Iconic broadcaster becomes the latest tentpole audio deal for embattled streaming giant

She Podcasts announces first annual Sonic Bloom awards celebrating underrepresented voices

Sonic Bloom Awards logo

Event promises to “shine a light” on cis and trans women and non-binary creators

CBC’s hit live-radio show Q With Tom Power relaunches in podcast format

Tom Power

Show will now appear on-demand first every weekday before being broadcast on radio

Somethin’ Else launches new TV psychology podcast hosted by ‘Doc Brown’

Shrink The Box podcast

New show analysing fictional characters’ behaviour will debut 31 January

Media lay-offs could be a silver lining for the podcast industry

On Air With Adam Shepherd column header

Journalists make fantastic podcasters, and now’s the time to snap them up

Goodstuff head of audio says podcasts “need to be included” in your media mix

Audience at conference - stock photo

Execs from Bauer Media, St Luke’s and Goodstuff talk digital audio at PodPod and Campaign summit

Listeners are tuning into news podcasts for more than just information, says Global exec

Headphones

“News is losing its seriousness”, says Global commercial group strategist Rich Smith

Spotify to run live shows of its hit sports podcasts at Pod Live Sport event in new partnership

Pod Live X Spotify

The Rugby Pod, Fozcast, Wrighty’s House, Stadio, and Counter Pressed podcasts join line-up

City University launches first-ever Podcasting MA in London, starting September 2023

University classroom

Former Bauer media executive Brett Spencer will run Centre of Podcasting Excellence alongside MA course

Acast CEO says US market is “incredibly immature” in terms of digital podcast advertising

Acast CEO Ross Adams

UK podcast ad creative is also ahead of US market, says Ross Adams

This year’s Ambies will be hosted by comedian Larry Wilmore

Larry Wilmore

Ceremony will be taking place in March, both in-person and live-streamed

We Are Black Journos founder launches true-crime podcast with BBC and CBC

Internet dating scam graphic

Hannah Ajala hunts down the real Janessa Brazil, the face behind an online catfish scam

Triton Digital’s US podcast ranker reveals top shows for December

Crime Junkie host Ashley Flowers

Stitcher Media remains as the number one sales network

Audioboom expands its creator network with new slate of podcast partnerships

podcast audio recording in a studio

Three premium creators also announce extended multi-year partnerships with Audioboom

Ex-BBC Sounds assistant commissioner joins Mags Creative team in management role

James Norman-Fyfe

James Norman-Fyfe starts new role as head of production unit

Acast continues global expansion with new partnership in the Netherlands

Acast x Tonny Media

Podcast company Tonny Media joins Meer Van Dit in signing with Acast

Octave becomes first digital audio business to achieve IAB’s Gold Standard 2.1 certification

Gold certification

The Bauer and News UK subsidiary also earns brand safety seal certification

Libsyn signs ad partnership with Lore podcast

A photograph of Lore host Aaron Mahnke

Multi-year deal will give AdvertiseCast exclusive monetisation rights to hit show

SandStone Global hires BBC veteran to lead audio expansion

A photograph of SandStone Global MD Dixy Stewart

Dixi Stewart joins production company as MD

EXCLUSIVE: Children’s podcast network Fun Kids launches subscription service

Fun kids Book Worms presenter

Apple Podcasts and Fun Kids website subscribers can access ad-free and bonus content

Global’s The Shelina Show premieres with Dan Snow as first guest

The Shelina Show

Shelina Janmohamed promises new podcast will deliver “different voices and different platforms”

Wondery and Novel partner to launch new true crime podcast

The album artwork for the Stolen Hearts podcast

Stolen Hearts follows previously successful collaboration on Harsh Reality

BBC Sounds renews Audio Labs accelerator to champion new generation of podcasters

A photograph of three people recording a podcast around a table

Successful candidates will gain new title as Assistant Producer and full-time salary for eight months

Heat magazine editor-in-chief starts senior podcasting role at Bauer Media

Lucie Cave

Heat 7 podcast host assumes new title as chief creative officer of podcasts and commercial content

Applications now open for The Podcast Academy’s Spring Mentorship Program 2023

Stock photo of mentor/mentee

Program marks first-ever partnership with BIPOC Podcast Creators organisation

Does ITV’s Partygate podcast prove the party’s over for broadcast news?

On Air With Adam Shepherd column header

Established publishers are now breaking stories via podcasts - and that’s good news for everyone

Signal Hill Insights appoints podcast veteran Paul Riismandel

Photograph showing two people shaking hands

With over eight of experience in podcasting, Riismandel starts new role as Chief Insights Officer

Warner Music Group announces audio licensing deal with hip-hop podcast Drink Champs

DJ EFN (L), Fat Joe (C), and N.O.R.E. (R) onstage during the 2022 BET Hip Hop Awards

Podcast co-hosts become part of WMG’s in-house network Interval Presents

Spotify’s Stream On live event is back in-person this spring

Photograph showing Spotify CEO Daniel Ek speaking at Spotify Stream On 2021

Livestream will be available on the day so creators and fans can connect worldwide

72% of publishers plan to invest more in podcasting this year

Photograph of The New York Times

Podcasts said to play a part in building deeper audience connection and brand loyalty

Entries open for Podcast Movement Evolutions 2023 scholarship

Podcast movements scolarship

New podcasters eligible to apply for free podcaster pass

History Hit podcast network hires first commercial director

Jennifer Bennett

Jennifer Bennett will be tasked with accelerating events and partnership growth

Tenderfoot TV extends podcast partnership with Cadence13 for two more years

Unidentified Flying Object

Hit podcasts Up and Vanished, To Live and Die in LA, Culpable, and Radio Rental picked up for new seasons

Acast partners with MoJ for new podcast looking at life behind bars

Podcast artwork for A Prison's Guide To

Narrated by Ben Bailey Smith, also known as ‘Doc Brown’, the show gives the perspective of prison support staff

Podcasters can now publish Apple Podcast subscriber content through third-party platforms

Apple Podcasts app icon

Blubrry, Libsyn, Omny Studio, and RSS.com first to support Delegated Delivery beta

Jess Robinson says that her podcast became “a bit of a chore” due to lack of financial support

Jess Robinson

Stars in Your Ears host opens up about struggles of maintaining a big production in the latest PodPod episode

HBO’s The Last of Us adaptation to get companion podcast alongside series

HBO's The Last of Us cast

Show will be hosted by the video games’ original voice actor Troy Baker

Tortoise Media launches new podcast investigating the role of money in British politics

Houses of Parliament, Westminster, London, England, UK

Findings taken from interactive database created in partnership with Sky News

Spotify appoints former Amazon executive as UK agency development lead

Spotify app

Jade Behr joins Spotify’s team to expand global strategic partnerships

How the podcast industry can weather the coming recession

On Air With Adam Shepherd column header

There may be turbulent times ahead, but it’s not all doom and gloom for podcasts

Audio will be an increasing priority for brand media budgets in 2023

An onstage panel discussion at the Campaign Year Ahead breakfast briefing 2023

Marketing leaders from Cadbury, Pinterest and more indicate higher investments in podcast content

Love Island official podcast to be produced by Listen

Love Island artwork

Reality stars Indiyah Polak and Sam Thompson announced as newest co-hosts

Live reads are the most common way to make money in podcasting, says Audioboom VP

Growing stack of golden dollar coins isolated on white background

Mike Newman predicts spot ads will grow in popularity as market grows

Apple to launch new original series on World Trade Center bombing ahead of 30th anniversary

The investigation into the bombing of the World Trade Center

Show comes from the creator of hit true-crime podcast Crimetown, Marc Smerling

Creator Download: Frankie Tortora

Graphic illustration showing the cover art for the DIFTK podcast and a photograph of co-host Frankie Tortota

Creating a close community for parents through podcasting

Creator Download: Alex Mytton

Graphic illustration showing the cover art for the Private Parts podcast and a photograph of co-host Alex Mytton

Made In Chelsea star explains why he treats podcasting as ‘free therapy’

Creator Download: Samanah Duran

Graphic illustration showing the cover art for the BEYOUROWN podcast and a photograph of host Samanah Duran

How the Forbes 30 under 30 honouree uses podcasting to grow her brand

Peloton, Skylight Frame and Etsy significantly increased podcast advertising spending in November

A collection of gold coins hove above a human hand in a virtual space

BetterHelp continues to be the leading podcast advertiser, according to latest Magellan AI report

Saudi culture podcast announces partnership with Harrods

Harrods

Host of Gems of Arabia to launch eight new episodes recorded directly from Knightsbridge

ARN to become the official podcast and radio partner of the Australian Open 2023

Australian Open 2021

Tournament-related content will be available to stream for free on the iHeart app

Unlocking the benefits of paid podcast subscriptions

Graphic illustration showing a maze full of pound symbols

Before monetising your listeners directly, here are some factors you need to consider

Spotify is looking for podcasts with “a loyal audience that follows them”, says top content exec

Spotify's chief content and advertising business officer Dawn Ostroff

Company confirms intention to cut underperforming shows in order to reinvest in new content

Podcast brand Auddy appoints creative agency to refresh visual identity

Auddy Sound in  a new light brand strapline

Red Brick Road helps Auddy showcase its audio-first ethos with new 3D assets

Shade’s Lou Mensah calls for greater disability awareness in podcasting

A photograph of Shade host Lou Mensah

More needs to be done to take into account hidden and physical disabilities, she says

Spotify tests out new branding for all-in-one podcast platform Spotify Creator Studio

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Anchor and Spotify for Podcasters may be rebranded under proposed plans

Adobe rolls out free web-based AI podcasting tools in beta

Adobe logo

Formerly known as Project Shasta, Adobe Podcast includes audio enhancement and transcription capabilities

Three new executives join the Obamas’ Higher Ground audio production team

Michelle Obama

Audio team to include new hires from Spotify, Crooked Media, and Pushkin Industries

B2B podcast marketing platform Casted launches new startup programme

Employees working on laptop

New businesses will be able to track to track podcast performance and maximise reach

Why aren’t there more podcast phone-ins?

On Air with Adam Shepherd

With talk radio still hugely popular, its absence from the digital airwaves is baffling

Podcasts are more than an advertising opportunity - they’re brands in themselves

The Ad Spot with Gideon Spanier

There’s much for marketers to get excited about - if they approach the industry on its own terms

Law & Order producer hires new audio exec to expand podcast portfolio

A photograph of Ice-T and Mariska Hargitay on the set of Law and Order SVU

Stephen Michael will head development of fiction and true-crime stable

Podcasts help people form connections and understand other cultures, according to new report

A photograph of a woman outside listening to headphones

However, more than half of listeners do not enjoy debating podcast contents

How Did This Get Made? and Unspooled podcasts sign exclusivity rights to SiriusXM

 Paul Scheer, June Diane Raphael, and Jason Mantzoukas

Podcasts continue relationship with Earwolf comedy podcast studio after 12 years

The Smart 7 team admit expanding to Germany was ‘the wrong way to go’

A photograph of Jamie East

The difference between 4.00am and 5.00am proved more painful than expected

Free open source podcast analytics service is now available for Podlove, podCloud, and Castopod users

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The three hosting solution platforms join Transistor.fm in the Open Podcast Prefix Project

Libsyn Studio all-in-one podcast creation features launched in general availability

Podcast recording

Further enhancements include recording reusable chapters and new user interface

Snap’s Ed Couchman joins Spotify as ad sales boss for northern Europe

A photograph of Ed Couchman

UK is Spotify’s second biggest market with $1bn in annual revenues.

PodX Group becomes majority shareholder in Argentina’s first podcast production company

PODX

Posta buyout represents PodX’s first investment in Latin America

Real Housewives producer Alex Baskin to develop tandem TV series and podcast project

Caroline D'Amore

Partnership with AYR Media will explore the crimes and cons of American fraudster David Bloom

Award-winning journalist Emma Jane Kirby joins Blanchard House as podcast producer

Emma Jane Kirby

After 30 years of working at the BBC, she joins a team of 20 acclaimed UK producers

Acast launches new branded podcast on financial well-being in partnership with Self Financial

Self artwork

Podcast will feature interviews with different influencers including a comedian, photographer, actor, TV anchor, and more

Magellan AI partners with Experian to enhance its Attribution tooling

Experian logo

Collaboration will provide more accurate data and optimised podcast campaigns

Spotify partners with Inevitable Foundation for £8,000 grant empowering disabled podcasters

Spotify and Inevitable Foundation partnership

Program includes financial support plus networking and mentorship opportunities

Family podcasts claim highest CPM rates in Libsyn marketplace stats

A photograph of a small child wearing headphones

Fiction, TV and news were among the most affordable categories

Speaker launches new programmatic ad tool to boost brand safety

Illustration of a shield

New M.A.G.D.A technology uses machine learning to combat miscategorised ads

Scottish podcast company The Big Light moves into new studio to fuel commercial expansion

A photograph of The Big Light cofounders Fiona White and Janice Forsyth

New space within creative agency Frame’s Glasgow headquarters will unlock new capabilities

Exclusive podcasts made up half of Spotify’s UK top 10 this year

A graphic illustration showing the most popular podcasts on Spotfiy in 2022

Joe Rogan Experience topped both UK and global charts

Acast introduces new self-serve ad platform

Promotional image showing Acast's new self-service ad platform

Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets

Libsyn appoints ex-SiriusXM executive to drive product development across integrated platform

Taylor Kirch has joined Libsyn

The metadata specialist will help develop new tools for experienced podcasters

TV stars line up for new season of NatWest Business Show podcast

The NatWest Business Show podcast

Future episodes of the new show will feature an Apprentice winner and Dragons' Den investor

Disctopia integrates Bitcoin payments through partnership with Alby

Bitcoin

Indie content platform seeks to implement ‘pay what you want’ system to boost creators

Tortoise Media and Podimo kick off new partnership with The News Meeting podcast

The album artwork for The News Meeting

The weekly show marks the start of a new collaboration between the two companies’ production teams

iHeartMedia celebrates 30 years of AAF Hall of Achievement through podcasts

AAF Future Legends Of Advertising

Co-produced by media agency Known, the series will feature leading figures in advertising exploring their industry

Ticketmaster launches official podcast revealing backstage tour stories

Def Leppard guitarist Phil Collen performing on stage

Show will feature band members from Def Leppard, The Mountain Goats, While She Sleeps and more

Apple Podcasts Spotlight to launch in the UK

A graphic illustration showing the hosts of the Out Of Home podcast

Selected Spotlight UK creators will benefit from up to 16 hours of free studio recording time

Acast signs podcast production company Meer Van Dit. to launch presence in the Netherlands

An illustration of the Acast logo and the flag of the Netherlands

Top Dutch shows will now be available globally on all podcast platforms

Crowd Network opens new sports podcast division, with dedicated channel on Apple Podcasts

Golfer Andrew 'Beef' Johnson, boxer George Groves and cyclist Geraint Thomas

The new channel features original podcast shows from a professional golfer, boxer and cyclist

Ghibliotheque podcast announces ongoing partnership with Prince Charles Cinema

Prince Charles Cinema frontage

Anime film show will host monthly screenings at iconic London venue from January

Winner takes all: How market consolidation is affecting the podcast industry

Market consolidation

Can independent podcast platforms survive in the current climate?

Acast warns of ‘cooling’ ad market after muted Q3 financial results

Photograph of a shattering ice cube

CEO said Q3 has seen 'increased uncertainty'

Parenting Hell podcast officially becomes a Spotify exclusive after parent company joins Megaphone

A photograph of a smartphone with headphones plugged in showing the Spotify logo

Other shows under Keep it Light Media will also join Spotify Audience Network

Paramount hires new vice president of podcast editorial to expand audio operations

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Megan Marcus comes from previous role as CNN executive audio producer and journalist

Multilingual investigative podcast reveals first-hand account of a Spanish royal family scandal

A photograph of King Juan Carlos I of Spain

Corinna zu-Sayn Wittengenstein recounts relationship with King Juan Carlos I of Spain

Most podcasts have small audiences - and that’s OK

On air with Adam Shepherd

Why the industry needs to stop obsessing over download metrics

Finalists for Australian Podcast Awards 2022 revealed

A photograph of the Australian Podcast Awards ceremony 2021

Ceremony to be hosted by The Night Show’s Mitch Churi

NPR launches bundle subscription for ad-free podcast listening

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Limited trial scheme will offer access to nearly a dozen of NPR’s shows starting at $8 per month

IGN publishing narrative prequel podcast for upcoming horror game The Callisto Protocol

The cover art for The Callisto Protocol: Helix Station

Six-part horror fiction podcast stars Gwendoline Christie and Michael Ironside

Marvel Studios previews first-ever MCU podcast

The cast and crew of Black Panther: Wakanda Forever at the world premiere

'Wakanda Forever: The Official Black Panther Podcast' will feature interviews with cast and crew, including Ryan Coogler and Angela Bassett

Programme offers grants of up to £5,000 for independent podcasters

Illustration showing a woman's hand dropping coins into another's

Successful applicants will receive cash plus production support from community organisation Content Is Queen, supported by Audible

Spotify funded an entire team of researchers to work on its Decode podcast

A photograph of Joby Waldman, Kayo Chingonyi, and Axel Kacoutié being interviewed by Rhianna Dhillon onstage at Podcast Day 24

Executive producer espouses benefits of working with a well-resourced platform

Podcast advertising spending increased over 10% in the US last quarter

Illustration showing a young woman speaking into a megaphone with five stars coming out the end

BetterHelp continues to be the top podcast advertiser according to Magellan AI report

Nominees announced for annual Audio Production Awards

The logo for the Audio Poduction Awards

Awards include a new category for publisher or network of the year

Podcasters are doing three different jobs on average according to newest Muck Rack survey

Podcast headphones and microphone

69% of podcasters have to balance all that just as part-time

Comedy is the number one podcast genre in the US, according to Edison Research

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Analyst firm also set to incorporate download tracking into Podcast Metrics tool

Acast announces first-party data targeting solution for advertisers

Graphic illustration showing different coloured shapes to represent data categorisation

Acast identity graph will help advertisers prepare for the end of third-party cookies

Spotify's podcast revenue saw “double-digit” growth in Q3

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The number of podcasts on the platform grew to 4.7m this quarter

What makes a successful podcast advertising strategy?

Illustration showing a man wearing a sandwich board reading 'Please listn to my podcast'

Podcast ads can offer better reach, better engagement, and better revenue

Spotify announces “first-of-its-kind” podcast fund for African creators

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Africa Podcast Fund will distribute $100,000 to 13 podcasters across Africa

Pod Save America creators announce new UK-focused podcast

A photograph of Nish Kumar

Comedian Nish Kumar to host Pod Save The UK, examining political news across the UK and Europe

Deborah Meaden warns podcasters to be “very careful” about accepting sponsorship

A photograph of Deborah Meaden at the 2022 RHS Chelsea Flower Show

Dragons’ Den star warns that the wrong partners can counteract a show’s message

US podcast production companies expand into creating multilingual content

A box with a speakerphone graphic and buttons for French, English, German and Italian

Evergreen Podcasts joins iHeartMedia, Vice Media Group, and Tinkercast in localisation push

AudioUK warns of unfair competition over BBC’s commercial podcast plan

A photograph of the BBC logo on the front of a building

Industry body pushes for open commissions amid the network’s internal review