Business

Realm partners with IGN to adapt videogames into scripted audio series

Gaming - stock image

Deal includes adaptation of Rick and Morty co-creator’s game High on Life

Why are podcast advertisers so afraid of being creative?

A Beginner's Guide to Podcasting

A lack of precedent is an opportunity to think outside the box

Radio Academy 30 Under 30 winners announced

Radio Academy 30 Under 30

Numerous podcast producers honoured in industry list

How Glenfiddich capitalised on the power of host-read sponsorships

Glenfiddich whisky stock photo

Partnership with PumaPodcasts underlines the importance of authentic connections

Audio Production Awards names Overcoat Media Production Company of the Year

APA 2023 Production Company of the Year

Winners crowned in annual industry ceremony

Acast Australia group business director steps down from role to join SCA’s LiSTNR team

Bryce Crosswell

Bryce Crosswell to start new role in February as head of sales in Melbourne

Oprah announces companion podcast series following book launch

Oprah Winfrey And Arthur C. Brooks

Podcast is co-hosted by author of the book, Arthur C. Brooks

Spotify announced as headline partner for next year’s Podcast Advertising Summit

Spotify logo

Goalhanger to record exclusive live podcast during the event

Light, camera, inaction: Resisting the lure of video podcasts

On Air with Adam Shepherd

Video is a hot trend, but that doesn’t mean that everyone should be doing it

The Christmas ad conundrum for podcasting

Business Voicebox - Andy Goldsmith

Why the ‘big ad moment’ in podcasting will elude the industry until we tackle the ‘elf-ant’ in the room

Tinpot Productions announced as a sponsor for this year’s Irish Podcast Awards

The TinPod

Company will record and produce a special episode from the event

Global signs exclusive podcast distribution and licensing deal with iHeartMedia

Global x iHeartMedia

Both companies’ shows will be monetised in each others’ key markets

Staying Relevant podcast will continue while Sam Thompson films I’m A Celeb

Joe Thompson and Pete Wicks

Surprise guests will be filling in as Wick's co-host while Thompson's in the jungle

The Escapist’s implosion shows that creators have the power

On Air with Adam Shepherd

Calandra and his colleagues have rightly recognised that it’s the voice that matters

Campside Media and Tenderfoot TV partner for documentary and companion podcast

Stop Cop City

Podcast companies will co-produce investigative project around Atlanta’s ‘Cop City’

Guesting is second most effective podcast marketing tool, report says

Podcast mic - stock image

Social media still top growth tool, according to Podcast Marketing Academy survey

Podcasting now takes up over one third of time spent with spoken word audio in the US

Podcast listener - stock image

Edison and NPR’s new research shows continuous growth in podcasting

Fixing the ‘invisibility’ of South Asian podcasters

Creative Voicebox - Sangeeta Pillai

When there are so many South Asian people, why is the podcast industry so disinterested in us?

Global to monetise The Athletic’s podcast portfolio in the UK and Ireland

Miami Heat fan

Brands can advertise on podcasts through custom reads and sponsorships

Can AI translation unlock podcast opportunities?

AI translation - stock image

Experiments in voice cloning yield promising results, but the technology is not yet foolproof

BBC Studios bags Wondery boss to lead audio expansion

Richard Knight

Richard Knight returns to BBC content after a year at Amazon subsidiary

Goalhanger and Wondery announce new podcast in first collaboration

Legacy artwork

Legacy reexamines the reputations of historical figures, starting with Napoleon

How Tortoise reinvented its app for audio-first content

Tortoise app

Curation, data and visual presentation take centre stage in the publisher’s new platform

Acast’s US bet pays off with 55% net sales growth in North America

Acast CEO Ross Adams

Average revenue per listen grows despite overall decline in listens

AudioUK warns of unfair competition over planned BBC restructure

A photograph of the BBC logo on the front of a building

Creatives should be allowed to compete for more of BBC’s audio output, trade body says

IAB UK champions power of podcasts for brand-building campaigns

Joy of Digital - IAB UK

New campaign aims to emphasise creative potential of digital ads

Voiceworks Sport partners with Wolverhampton Wanderers FC to launch official podcast

The Football Gods

Guests include former professional football player David Seaman

Podster partners with RTL to adapt German podcasts for new audiences

Translation - stock image

Partnership marks latest adaptation deal for Danish company

Sounds Profitable launches branded podcast directory in partnership with Lower Street

Podcast mic - stock image

Eventual goal is to generate more insights and data for branded audio

Tenderfoot TV acquires production company behind hit series Up and Vanished

Acquisition - stock photo

Studio now has complete ownership over Resonate’s original podcasts

BBC factual podcast lead bags senior role in Documentary Unit

Georgia Moseley

Replacement for Georgia Moseley has not yet been announced

Ballen Studios lands horror podcast from Rodney Barnes

MrBallen and Rodney Barnes

At Will Media and Campside Media founders to serve as exec producers

Listen launches second season of Scottish Mortgage Investment Trust’s business podcast

Invest in Progress podcast artwork

Guests for new series include HelloFresh CEO, Moderna, and more

How to make the most out of podcasting events

A Beginner's Guide to Podcasting

What to do when it’s time for you to network your little butt off

Use of brand safety tools for podcasts doubled this year, according to IAB study

Podcast mic

Buyers continue to expand their range of measurement solutions

Radio Academy opens applications for annual mentoring scheme

radio academy

Former radio producer Natasha Maw announced as new programme lead

Spotify returns to profitability as operating losses decrease by 154%

Spotify phone

Company celebrates second largest Q3 as revenue continues to climb

B7 Media announces new digital platform for independent audio dramas

Podcast mic

Listeners can select which titles to purchase instead of paying a monthly subscription

Acast expands German sales team with appointment of group business director

Maik Lenze

Former Julep DACH country director Maik Lenze brings over 20 years of experience to new role

Entry Level Audio Network to host pre-ceremony mixer for Audio Production Awards newcomers

ELAN

Podcasters still have time to apply to ELAN’s peer to peer mentor scheme

Audio Advertising Awards extends entry deadline to January

Audio Advertising Awards

Event will now take place in early Summer 2024

Nominees for Audio Production Awards 2023 announced

 comedian Nish Kumar and journalist Coco Khan

Pod Save the UK’s Nish Kumar and Coco Khan to host this year’s ceremony

Princess Eugenie launches second series of anti-slavery podcast

Floodlight artwork

Former PM Theresa May joins as first guest on ten-episode season

Serial Productions to launch new podcast on illegal child detentions

The Kids Of Rutherford County

Four-part series is co-produced with ProPublica and WPLN Nashville Public Radio

Authenticity is a key driver for podcast advertising success

Podcaster

IAB UK Podcast Upfronts highlights the importance of podcasters as influencers

Sony Music adds How To Fail with Elizabeth Day to podcast slate

Elizabeth Day

Subscription offer will be introduced on Apple Podcasts in January 2024

Media company Talkhouse extends podcast advertising partnership with Backyard Ventures

Solicited Advice with Alison Roman

Solicited Advice with Alison Roman podcast joins Backyard Venture’s ad sales portfolio

City University announces speaker line-up for free BPA winners’ event in partnership with PodPod

A Positive Life winners at the 2023 British Podcast Awards

Podcast of The Year and Best Factual Podcast winner to host a session

Acast partners with Amazon Music to improve discoverability for Indie podcasters in Canada

Acast x Amazon Music Indie Podcast Amplifier

Podcasters can submit forms for chance to be promoted across social channels

The Radio Academy to host audio training session in Leeds next month

Radio Academy Foot In The Door

Programme will include speed-networking session to meet audio professionals

Spotify signs ad sales partnership with Alex Cooper’s podcast network Unwell

Alex Cooper

Unwell podcasts will also be hosted and distributed through Megaphone

IAB releases Podcasting Buyer-Seller Checklist to improve campaign effectiveness

Digital form checklist, blue background. - stock photo

Trade body urges brands to communicate objectives and expectations clearly

Business podcasts need to be stand-out, not standard

Creative Voicebox - Gareth Evans

Corporate podcasts shouldn't sound like eavesdropping on a conference call

How BrewDog and Peter Crouch brewed up the perfect partnership

BrewDog

Creative collaboration can mutually benefit both brands and podcasts

Jen Zamparelli and Lottie Ryan move to Acast

Jen and Lottie do parenting podcast

Season two of parenting podcast joins the Acast Creator Network

LGBTQ+ history podcast The Log Books to be adapted into book

Tash Walker and Adam Zmith

Book will be written by the podcast’s hosts and co-creators, Tash Walker and Adam Zmith

ABC appoints former Triple J presenter Jen Oldershaw to lead ABC Listen

Australian Broadcasting Corporation

Responsibilities include expanding ABC’s podcast audience globally

Crooked Media expands leadership team ahead of 2024 election cycle

polling station - stock image

Pod Save The UK creators to focus on breaking news stories as part of new strategy

Sonnant and Podder partner to create more targeted podcast advertising campaigns

Business handshake - stock image

Sonnant’s content data will be integrated with Podder’s analytics tools

Investing in Latino podcasts is a “smart business decision”, says Edison senior director

Latino Podcast Listener Report 2023

New report shows that Latino podcast listeners are highly engaged with ads

Is programmatic advertising easier than partnership?

Audio advertising stock image

New buying tools are transforming podcast advertising, but they’re not a silver bullet

Former Podfront UK managing director joins Voiceworks Sport as head of international

Ruth Fitzsimons

Voiceworks further expands team with new account director and podcast relationship manager

Content is Queen relaunches Micro Grants programme

Content is Queen 2023 micro grants programme

Applications now welcome from independent podcast creators worldwide

Schwarzkopf podcast advertising campaign results in 43% lift in purchase intent

Percentage sign on coin stacks - stock photo

Advertising on Spanish-language podcasts resonates with Hispanic listeners

Barometer and Forever Dog partner to prevent demonetisation of drag podcasters

Former Rupaul’s Drag Race contestants Alaska Thunderf*ck and Willam Belli

Brand safety solutions aim to fight “tremendous amount of misinformation”

British Podcast Awards 2023: Views from the judges

Jamie Laing and Elizabeth Day at the British Podcast Awards 2023

What this year’s winners say about the state of the podcast industry

One in four journalist-podcasters have shifted careers due to economic uncertainty

Photo of hand holding coins

New data from Muck Rack’s State of Journalism report show industry instability

Warner Bros. and Acast sign exclusive ad deal

Warner Bros. Discovery X Acast

Acast expands on partnership with Investigation Discovery

The British Podcast Awards ceremony shows podcasting is all grown up

On Air with Adam Shepherd

Podcasting deserves its own version of the Emmys

Spotify to bring video ads to streaming service Roku

Roku app

Video podcasts will soon be included as part of Spotify’s video ad experience

Acast key account director Mike Thomas joins senior sales leadership team

Mike Thomas

Sales team shakeup also includes multiple promotions

Evergreen podcast network partners with Sounder for enhanced audio advertising

Business handshake - stock image

Sounder to use AI and contextual targeting to implement brand safety and suitability

AdLarge partners with Barometer to increase brand suitability across podcast portfolio

Adlarge x Barometer

Barometer will use AI to detect harmful or sensitive content

Bauer Media Group CFO and COO promoted to president of audio division

Vivian Mohr

Vivian Mohr to lead group’s audio strategy for broadcast and digital

Why podcasting is the charity sector’s secret weapon

Creative Voicebox - Roger Gowdy

Amid growing funding instability, the third sector should embrace audio

Blanchard House signs multi-platform deal with Waterside Studios and Curiouscast to adapt podcast slate into TV

TV streaming - stock photo

Company to help produce and develop four podcasts into TV adaptations

AdLarge, Flightpath, and Sounder announce podcast adtech partnership

Logo for AdLarge, Flightpath, and Sounder

Companies to integrate offerings for brand-safe and targeted advertising

Acast partners with royalty-free music platform Slip.Stream

Headphones in a home-studio audio recording and producing. - stock photo

Deal will dive podcasters access to over 70,000 tracks for content creation

Former Katz Digital exec joins Audiohook as chief revenue officer

David Krulewich

David Krulewich to oversee company’s go-to-market strategy

EXCLUSIVE: Acast removes ads on Russell Brand’s Luminary podcast following allegations

Russel Brand

Disgraced comedian’s YouTube channel was also demonetised

Audible Studios original content chief announces departure

Zola Mashariki

Zola Mashariki to remain in transitional role through the middle of October

Are micropayments the future of podcasting?

On Air with Adam Shepherd

Audiences need more flexibility in how they consume content

TikTok star Alix Earle announces podcast under Alex Cooper’s network

Alix Earle

New weekly series will feature Earle recapping her life

Bauer president of audio steps down from role due to “differing ideas”

Richard Dawkins

Richard Dawkins’ successor is yet to be announced

Irish Podcast Awards announces shortlist of finalists

Photograph of Irish Podcast Awards 2022 podium

Second-annual event to take place in Dublin this November

Video and programmatic dominated Podcast Movements 2023

Image of two people recording a podcast

New formats and monetisation models were the key focuses for this year's event

Ad attribution company ArtsAI acquired by martech group Claritas

Business handshake - stock image

Both companies have made significant investments in podcast ad measurement

Radio Academy awards four fellowships at 2023 festival

Radio Academy Fellowship Winners

Highest honour from the Academy recognises outstanding work and achievements

Wondery announces new podcast on dolphin indecency case

Hooked On Freddie artwork

Co-production with Blanchard House follows story of animal rights campaigner Alan Cooper

Video podcasting is harder than you think

On Air with Adam Shepherd

Don’t be fooled by social media appearances - the learning curve is steep

SXM Media launches brand safety solution in partnership with Barometer and ArtsAI

Warning sign - stock image

Solution allows advertisers to have brand safety validated by a third party

Over half of business owners are daily podcast listeners, study shows

Business person - stock image

Majority of executives would buy from brands promoted on podcasts

Luminary partners with Acast to broaden audience reach and monetisation

Acast partners with Luminary

Podcast subscription platform reverses stance on advertising with new deal

Libsyn signs exclusive multi-year partnership with ABC Audio

abc logo

Company will represent broadcaster for sales of host-read and programmatic advertising

Don’t fall victim to the tyranny of SEO

On Air with Adam Shepherd

Heed my warning - for those who ignore history are doomed to repeat it

PodPod and Campaign launch Audio Advertising Awards

Audio advertising awards

New awards will recognise advertisers, agencies, media owners and creators

How audio adtech can help brands connect with diverse communities

Business Voicebox - Justine Ortiz-Benjamin

Contextual targeting can help advertisers deliver timely and authentic messages to listeners

Acast promotes Lizzy Pollott to newly-created chief communications and brand officer role

Lizzy Pollott

Pollott to oversee company’s global communications and marketing strategy

Podimo appoints former Taxfix and PayPal exec as Germany country manager

Business handshake - stock image

Friedhelm Tauber replaces outgoing country chief Sebastian Romanus

PBS Kids expands podcast slate with new shows

Kids broadcasting a radio show from the station. - stock photo

The Arthur Podcast returns with new season in November

Sounder joins Prebid Audio Taskforce to support open source header bidding

Podcast recording station - stock photo

Platform to work with Prebid on solutions to meet needs of audio advertisers

Word of mouth is still the best podcast promotion tool, study shows

Word of mouth - stock illustration

Sounds Profitable report highlights need to enhance podcast discoverability

Leeds Teaching Hospitals launches four-part podcast miniseries

NHS logo

Show will deep-dive into key areas of hospital’s work

Libsyn launches podcast education program for students

Man in front of podcast mic - stock photo

Academic partners will gain discounted access to Libsyn hosting and monetisation tools

Obamas' first show with Acast is now available across all podcast platforms

Michelle Obama and Michele Norris

Your Mama’s Kitchen will be monetised and distributed through Acast

Late night TV hosts unite for podcast on Hollywood strikes

Stephen Colbert at the WGA strike

Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers, and John Oliver to co-host limited series for Spotify

Queensland and The Peers Project launch travel podcast for people with disabilities

Queensland

Podcast is hosted by comedian Oliver Hunter and paralympic swimmer Karni Liddell

Wondery to bring Dr. Seuss' works to life through new podcasts

Dr Seuss Holds 'The Cat In The Hat'

The Cat in the Hat Cast will lead slate with September premiere

Trying to understand the business side of podcasting

A beginners' guide to podcasting

Why independent podcasters should be seeking knowledge about the ad industry

iHeartPodcast Australia signs multi-year partnership with TED

TED logo

Network to take on ad sales and distribution rights for for TED podcasts

Comedy, true crime and business see biggest ad spend growth

Investment - stock image

US podcast ad spend increased by 5% year on year, MediaRadar report reveals

Spotify announces new features for podcasters

Spotify logo

New capabilities for monetisation, customisation and measurement to be introduced

Sound investments: Why economics podcasts are the next big trend

Stock photo of dollar bills and line graphs

Listeners seeking financial guidance present a key opportunity for brands and publishers

Podcast hosting platform Disctopia partners with Semrush to leverage SEO tools

SEO - stock image

New feature allows podcasters to detect and extract episode-level keywords

Triton and YouTube announce analytics partnership

YouTube app logo on smartphone - stock image

YouTube podcast episode views to be integrated into Triton’s Podcast metrics

Broccoli Productions announces new podcasting grant

Broccoli Build grant logo

Five podcasters will receive £1,000 each to expand skills and develop projects

Evergreen Podcasts acquires music podcast network Sound Talent Media

Guitarist on stage for background - stock photo

Company to grow slate of original music podcasts as part of acquisition

Veritonic appoints former Spotify global director as strategic advisor

Jon Gibs

Data expert to guide platform’s audio research and attribution measurement capabilities

Libsyn interim CEO John W. Gibbons joins Board of Directors

John W Gibbons

Gibbons previously held senior roles at Podchaser and Pocket Casts

Podcasting needs to be realistic about its place in the media hierarchy

On Air with Adam Shepherd

It’s a bitter pill, but not everyone loves podcasts as much as us

Creators need to get more creative with advertisers

Business Voicebox - Simon Hunter

Closer collaboration between brands and podcasters can bring benefits for both

Sonnant launches podcast directory for advertisers in partnership with Podcast Db

Podcast mic - stock image

Directory to provide advertisers with brand-safe podcast content

Audible, Amazon Music and Wondery partner with British Podcast Awards 2023

Amazon Music logo on a smartphone

Audio giants pledge investment to support bursary scheme

Acast to stop accepting campaigns using Spotify Ad Analytics

Partnership illustration - stock image

Company names Podscribe as its preferred attribution partner for podcast advertising

EXCLUSIVE: SXM Media partners with The Trade Desk and HUMAN

Stock image - data

Partnerships will bring enhanced third-party measurement and brand safety tools for audio ads

How to start advertising on podcasts

Podcast illustration

Podcasts have as many points of confusion for advertisers as they do opportunities

Sounder partners with Flightpath to improve availability forecasting for podcast ads

Analytics illustration - stock image

Partnership will provide real-time view of ad inventory across all platforms

Descript acquires remote recording platform SquadCast

Screenshot of SquadCast and Descript

Software will be free to use as part of Descript subscription

Acast’s US leadership team adds former iHeartMedia and Spotify heads

Headshot of Acast new hires

Company also promotes Acast Creator Network director to interim MD

Why aren’t there more podcasters on TV?

On Air with Adam Shepherd

Podcast hosts have more to offer TV producers than just IP

Audio Production Awards launches ‘Pay What You Can’ scheme

Pay What You Can scheme

Amazon Music and Wondery supporting scheme to provide discounted entry fees and tickets

Australian Museum launches official podcast in partnership with Audiocraft

The Powerful Oil in Australia

Nature podcast will explore three iconic Australian animals

Libsyn appoints Chuck Cargile as new CFO

Business handshake - stock image

Responsibilities to include focus on driving company’s financial growth

Drunk Women Solving Crime podcast will continue running alongside TV adaptation

Drunk Women Solving Crime cohosts

Producer says aim of TV adaptation is to find new audiences

How Mags Creative doubled Puffin’s podcast downloads

Small child with book

A PR and cross-promotion strategy brought in new audiences for the children’s brand

Spotify announces winners of Spelman College NextGen scholarship

Spelman College

Winners will receive $10,000 during sophomore, junior, and senior years

Producer Download: Sam Cocker

Producer Download: Sam Cocker

S:E Creative Studio’s client and talent director on creating a smash-hit branded podcast

BRIT Awards launches season two of The Red Carpet Treatment with Mastercard

Host Jordan Stephens and guest Nicola Roberts

Podcast is hosted by Jordan Stephens, one half of hip hop duo Rizzle Kicks

Spotify and Patreon’s integration is officially live for all global creators and users

Patreon x Spotify partnership

New and existing Patreon podcasters can now distribute content to Spotify

Mamamia launches season two of LEGO Group branded podcast

LEGO DUPLO

How To Build A Human season two will be accompanied by co-branded multichannel campaign

Parenting podcast Two Doting Dads joins iHeartPodcast Network Australia

Matty J and his daughter

Podcast to gain access to monetisation and distribution tools through iHeart

iHeartMedia launches sports podcast network with Micheal Smith

American Football Championship - stock image

Inflection Network to feature pre-existing titles and new slate of originals

Brand suitability will unlock bigger podcast ad spend

Business voicebox - Kathryn Roberts

New tech can help ensure contextual relevance and alignment

Libsyn signs exclusive ad partnership with Multitude and Upfire Digital

Signing contract - stock image

Podcast companies to monetise portfolio through Libsyn’s AdvertiseCast

Spotify and WPP announce platform integration partnership

WPP logo

WPP teams and clients to benefit from Spotify’s first-party insights

How Auto Trader sees podcasting as a brand engagement vehicle

Graphic illustration representing in-car podcasts

The online car marketplace sees its podcast on a par with TV ads

Realm acquires podcast companies Pinna and Lipstick & Vinyl

Microphone on the background of the computer monitor. - stock photo

Podcast network also announces two more ad alliances with Rebel Girls and GoKidGo

Sport Social Podcast Network partners with Blue Wire and ARN

football stadium - stock image

Company boosts its advertising offering in US and Australian markets

Acast celebrates successful second quarter with 15% increase in net sales since Q1

Graph increase - stock image

Year-on-year operating loss decreases by over half, according to latest financial results

Average CPM rate for podcast ads decreased in July, according to Libsyn

Red arrow And dollar finance decline graph- Stock image - stock photo

CPM rate per 60-second ad spot continues to fall year on year

BBC Studios partners with Podster to adapt Killing Victoria podcast into new languages

Killing Victoria artwork

Podster to focus on territories like the Nordics, the Netherlands, Germany and Spain

Audible sponsors Fleur East and Tyler West Monday shows on Bauer

Bauer: Fleur East and Tyler West will be speaking about their audiobook and podcast picks

Eight-month campaign was brokered by Wavemaker

Global renews exclusive ad sales contract with ITV podcasts

ITV and Global podcast portfolio

Company to continue representing ITV’s podcast portfolio via DAX

The writer's strike is a golden opportunity for podcast producers

On Air With Adam Shepherd column header

With TV and film work halted, a lot of world-class talent may be up for grabs

Why we’re not interested in making your brand’s 10-part lifestyle podcast

Creative Voicebox - Ben Kerr

The team behind Waitrose’s chart-topping show Dish on how brands can engage with audio

Motability Lifestyle magazine to launch podcast on transport accessibility

The Motability Lifestyle Pod artwork

Podcast will include video, captions, transcripts and BSL signing

AMA partners with Sounder to enhance contextual ad targeting

Podcast mic - stock image

Partnership to integrate Sounder’s brand suitability data into AMA Studio

Octave Audio signs exclusive sales deal with AdsWizz

Signing contract - stock image

Deal will make Octave the exclusive UK sales rep for SiriusXM podcast network

Why HSBC chose The News Agents for its first podcast partnership

Photo of HSBC logo and The News Agents hosts

Consideration uplift, flexibility and authenticity among the brand’s top goals

The Ezra Klein Show to become a one-hour public radio programme

Ezra Klein

Radio show to be distributed by PRX from November

YouTube and Spotify are top platforms for news podcasts in the UK, study says

Photograph of a pair of headphones next to a smartphone showing YouTube logo

Ofcom News Consumption Survey 2023 highlights consumption habits of news podcasts

Single voices most popular for programmatic ads, research finds

Close up of a recording microphone in a music studio.

Veritonic and Acast study compares programmatic ad trends around the world

Spotify financials reveal cost of high-profile contract cancellations

Photograph showing Spotify logo on a smartphone

Podcast advertising revenue grows by more than 30% year on year

EXCLUSIVE: Nearly 60% of digital audio advertising spend in Europe is going towards podcasts

Listening with headphones - stock image

68% of publishers’ audio advertising revenue comes from podcasts, according to GroupM Nexus survey

Full British Podcast Awards shortlist announced

The British Podcast Awards 2022

Zoe Lyons and Stephen Bailey to host ceremony on 28 September

The future of podcast analytics goes beyond the download

Business Voicebox - Annie Langston

As podcast content transcends format, platforms must create more holistic analytics

LinkedIn partners with iHeartMedia to expand podcast offering

LinkedIn logo

Partnership includes collaboration with leading industry shows and enhanced resources for podcasters

DMG Media appoints podcast veteran Jamie East as head of podcasts

Jamie East

East hands over hosting duties for The Smart 7 to Irish edition host Ciara Revins

Libsyn to monetise Big IP Media’s podcast portfolio with exclusive ad sales deal

Big IP Media logo

Portfolio includes The John Campea Show, Star Wars Explained, Dan Murrell Podcast, and more

Acast announces winners for Irish edition of Amplifier accelerator programme

Acast Amplifier 2023

Winners include shows on Queer history, Irish culture, and literature

Audioboom revenue drops almost 30% despite strong advertiser growth

Revenue chart

Morbid’s departure from platform continues to impact financials

PRX sales organisation to monetise TED’s podcast content

TED Audio Collective x PRX logos

Newly-expanded partnership will see Soundrise as official ad partner

Former Acast executives launch podcast performance marketing consultancy

Georgie Holt and Christiana Brenton

Georgie Holt and Christiana Brenton return to the UK for new joint venture

SAG-AFTRA strike bans Hollywood actors from appearing on podcasts to promote work

SAG-AFRA and WGA Strike

Union members officially join the WGA to strike against TV and film companies

Libsyn renews exclusivity deal with comedy podcast The Commercial Break

The Commercial Break

Podcast to continue monetising through AdvertiseCast’s full-service advertising platform

Calm partners with Spotify to release meditative sessions as podcast episodes

Calm app

Includes Camilla Cabello’s Breathe Into It sessions

IAB Podcast Upfronts returns for its fifth-annual year this October

Conference stock photo

Partners for this year’s event include Global, Audioboom, Fresh Air, Wondery, and more

Red Bull launches branded cycling podcast with Crowd Network

Qualifications For The Red Bull UCI Pump Track World Championship In Lisbon

Professional mountain bikers Rob Warner and Eliot Jackson host Just Ride podcast

PodcastOne signs exclusive distribution and ad sales rights to Some More News podcast

Some More News logo

Deal also includes rights over spin-off series Even More News with Katy Stoll

Creator Download: Connor Goldsmith

Creator Download: Connor Goldsmith

The host of the Cerebro podcast on how talking about comics provides a window into LGBTQ issues

Libsyn signs exclusive multi-year advertising deal with Knock ‘Em Dead podcast

Christopher Titus and Rachel Bradley

Podcast will be monetised through Libsyn’s AdvertiseCast tools

Irish Podcast Awards entry deadline extended to 27 July

A photograph of a bar table with the Irish Podcast Awards logo printed on top of it

New judges include key faces from Irish audio industry

Lemonada Media partners with Michelin star chef José Andrés’ podcast portfolio

chef José Andrés

Network to oversee podcasts’ ad sales and distribution as part of deal

Audible promotes podcast veteran Rachel Ghiazza to chief content officer

Audible

Former Spotify head to oversee and grow Audible’s podcast and audiobook portfolio

iHeartPodcasts signs multi-year audio deal with Bradley Cooper’s production company

Bradley Cooper

New slate of podcasts from Lea Pictures “will feature real people telling real stories”

The sincerest form of flattery

On Air with Adam Shepherd

Inspiration and imitation in the world of podcasting

Goalhanger to launch The Rest is Football during Premier League season

Photograph of Gary Lineker

Co-founder and former professional footballer Gary Lineker to co-host podcast

Tinder Swindler creators to produce two documentary podcasts for Audible

 Felicity Morris, winner of the Director: Factual Award for "The Tinder Swindler"

TV presenter and journalist Femi Oke to present series on international human trafficking investigation

Why walled gardens (almost) never work

Creative Voicebox - Brett Spencer

Platforms keep trying to box podcasts in, but the BBC has a chance to succeed for everyone

The Podcast Studios expands team with Dan Wilcox as producer and editor

 Dan Wilcox

Responsibilities include working across The HeadStuff Podcast Network’s portfolio

The Fellas receive £1.5m investment for video podcast studio

Camera recording women doing podcast - stock photo

YouTubers Callum Airey and Joshua Larkin backed by fellow YouTubers KSI and The Sidemen

Daisy Ridley to host new season of Spyscape’s True Spies podcast

Daisy Ridley and Edward Norton

Special guest Edward Norton to voice the role of Lee Harvey Oswald

Mail Metro Media hires Guardian exec to lead podcast sales

Guy Edmunds

Former Guardian sales director Guy Edmunds fills newly-created role as video and podcast media director

Hit Australian podcast Basically Besties joins the Acast Creator Network

Kat Clark

Platform to gain hosting, distribution, and monetisation rights as part of deal

How Media Storm used grants to build its video strategy

Photograph of Media Storm co-hosts Helena Wadia and Mathilda Mallinson

Co-founders lay out their video masterplan for social growth

TWiT.tv podcast network partners with Libsyn Advertisecast for monetisation

Close-up photograph showing a circuit board with microchips and transistors

Long-running tech podcast to deploy full suite of advertising options

First Dates spin-off podcast to launch this summer

First Dates The Podcast hosts

New show will be co-hosted by waitress from Channel 4 programme

The Tennis Podcast to live-stream Wimbledon coverage

Photograph of The Tennis Podcast hosts at Wimbledon

Hosts will broadcast commentary live on YouTube for the first time

HSBC announced as new sponsor for The News Agents

The News Agents and HSBC

Sponsorship will run for six months, and across The News Agents: USA through July

AdLarge launches accelerator programme for podcasters

AdLarge Labs logo

AdLarge Labs will help creators grow and monetise their podcasts

No, the podcast industry isn’t as diverse as you think it is

A beginners' guide to podcasting

The fact that diversity is still a problem is frustrating, but not surprising

Serial Productions to launch new podcast on women’s pain

Photograph of Susan Burton next to the cover art for The Retrievals

Five-part show is based on case of pain medication theft at Yale Fertility Center

Creator Download: Michael Leader and Jake Cunningham

Creator Download: Michael Leader and Jake Cunningham

The hosts of Ghibliotheque discuss bringing their love for anime to a cinephile audience

Podchaser announces data partnership with Sprinklr Insights

The logos of Springlr and Podchaser

‘Social listening’ tool will be enhanced with podcast metadata

Storyglass managing director becomes chair of Audiotrain

Audiotrain chair Steve Carsey

Steve Carsey replaces programme founder David Prest

What makes a good host-read ad?

Graphic illustration featuring two podcast hosts

Keep the host’s personality, don’t overscript it and don’t outstay your welcome

Triton Digital acquires advertising intelligence platform Manadge

analytics stock photo

Platform will help Triton better analyse real-time ad performance

Radiocentre to cover podcasts and on-demand services within commercial radio

A photograph of a radio set

Industry body’s new action plan highlights shift to digital audio

Spotify exec slams Meghan Markle and Prince Harry as “f*cking grifters”

The Duke and Duchess of Sussex

The Ringer founder hits out at royals after the end of exclusive contract

Production company Mags Creative signs with Creative Artists Agency

Hannah Russell and Faith Russell

CAA to help Mags Creative expand internationally and adapt IP for film & TV

What Podsights' repackaging means for podcast attribution

Business Voicebox - Bryan Barletta

Sounds Profitable founder Bryan Barletta looks at the future outlook for third-party tracking

Libsyn signs exclusive ad sales deal with Roseanne Barr’s new podcast

Roseanne Barr

Controversial comedian's new show to be monetised through AdvertiseCast

WGA releases official strike guidelines for fiction podcasters

WGA Strike

Strikers warned against studios using podcasts as “loophole” for film & TV projects

How to apply for financial support for your podcast

Three businessmen putting UK pound coin into a piggy bank - stock illustration

Where to find and apply for grant schemes that work for you

Audible to launch Peppa Pig podcast in partnership with Hasbro

Peppa Pig

Project marks first audio storytelling extension of the global brand

Stephen Fry to host Global’s new cricket series on history of The Ashes

Stephen Fry

Podcast will feature contributions from legends Lord Botham, Sir Andrew Strauss, and more

ABC outlines five-year-plan to increase podcast investment

ABC Logo

Company to move away from broadcast and into digital and on-demand

Why Tenderfoot TV is “doubling down” on subscriptions

Tenderfoot TV co-founder Donald Albright

Co-founder Donald Albright is changing up the company's strategy

Triton Digital expands programmatic ad buying to broadcast radio

on air sign

Partnership with Basis Technologies now includes all forms of audio ads

PRX and Sonic Union announce new partnership to help brands create original podcasts

Businesswoman shaking hands in a modern office - stock photo

Companies to jointly provide creative and production services

Podchaser launches AI-powered podcast categorisation tool for advertisers

Financial achievement concept with a target and arrows in the center next to stacks of gold coins - stock photo

Collections+ uses broad range of data points to sort podcasts into different verticals

Turning podcasts into screen projects

Photograph of woman watching TV

How audio content is driving an IP gold rush

Former Netflix head of audio to lead co-productions for Wondery’s limited series

N'Jeri Eaton

N’Jeri Eaton to over see podcast studio and collaborations with external companies

Louis Theroux’s production company recruiting for head of podcasts

Louis Thereoux

New role will oversee company’s newly-created podcast division

iHeart announced as headline sponsor for Australian Podcast Awards

australian podcast awards

Podcasters have just over two weeks left for early bird entries

Spotify lays off 2% of workforce amid podcast division downsizing

Spotify Layoffs

Parcast and Gimlet to be combined into one entity in next phase of podcast strategy

Lalo’s Lunchbox creator Ed Jenkins launches new kids’ fiction podcast

Keyshawn solves it artwork

Podcast created in partnership between GBH Kids, PBS Kids, and PRX

PodX acquires UK audio company Listen

Photograph of Listen's Josh Adley and PodX's Staffan Rosell

Acquisition will “super-charge” Listen’s next phase of growth and global reach

Cutting costs is “a normal part of maturing as an industry”, says Triton Digital SVP

growth sign stock photo

Sharon Taylor says advertisers will come back as podcast industry grows

What I learned at The Podcast Show 2023

On Air with Adam Shepherd

Podcasts are becoming more than just an audio delivery channel

AI, video, and subscriptions: the hottest topics at this year’s Podcast Show

The Podcast Show 2023 at Islington Business Design Centre

All the top highlights from this year’s Podcast Show

Content is Queen publishes open letter to the audio industry asking companies to “say less, do more”

Say less, do more

Signatories include UKAN, Broccoli Productions, She Podcasts, Vespucci, and more

Goalhanger invests in City University podcasting MA with £5,000 bursary

Photograph of podcasters in front of microphones

Funding to go to students from underrepresented backgrounds

BBC announces the five winners of Audio Lab 2023 programme

Photograph of the BBC logo on a building

Five production companies join initiative including Mags Creative and Three Arrows Media

James Acaster’s scripted comedy podcast Springleaf to launch with Acast this Summer

James Acaster on Late Night with Seth Myers

Company also announces deals with Andi & Miquita Oliver and ShxtsNGigs

UKAN and Content is Queen launch phase two of Equality in Audio Pact at The Podcast Show

Imriel Morgan at The Podcast Show

Organisers say they are “not accepting token gestures or surface level changes”

EXCLUSIVE: BrewDog renews partnership with that Peter Crouch Podcast

PodPod BrewDog session

Beer brand will expand podcast sponsorship in new six-month deal

BBC Sounds use Megaphone to launch new podcasts

BBC Megaphone

Fresh commissions and talent take centre stage at The Podcast Show

Ubisoft hands Acast control of podcasts

Acast and Ubisoft logos

Acast will take care of the distribution, sales and promotion of Ubisoft podcast operations

Podcasting becoming more than just a passion project is ‘no bad thing’, says former Podfront MD

Preview night

Podcast Show advisory panel speaks about the advantages of consolidation in the industry

Spotify’s Megaphone will now represent advertising for Goalhanger podcasts

Spotify logo

Spotify announces hosting and distribution partnership ahead of The Podcast Show

Former iHeartRadio executive VP launches podcast investment firm

Investment management. Portfolio diversification. - stock photo

Company plans to take major stakes in content across audio and podcast companies worldwide

Acast expands Middle East and North Africa footprint with two new partnerships

Acast X Sowt and Kerning Cultures

Podcast networks Sowt and Kerning Cultures join the Acast network

Measuring ROI for podcast advertising campaigns

Illustration of lightbulb surrounded by coins

How can you maximise the effectiveness of your campaigns and avoid burning ad dollars?

Barometer and ArtsAI partner to launch daily podcast advertising brand safety tool

Measuring performance - stock photo

Solution allows for advertisers to optimise campaigns in-flight, both direct and programmatic

Producey podcasts to join iHeartPodcast Australia’s network

Target stock photo

Partnership includes sales representation for podcasts Dyl & Friends, List Cloggers, and 200 Plus

Production company Brock Media expands into audio with new anthology series

Podcast artwork - Never Told

BBC Studios-backed company previously produced feature film Animals

Libsyn renews exclusive ad sales deal with daily podcast The NewsWorthy

Close up of female hand writing on paper with ink pen - stock photo

Podcast will gain access to automatic ads, host read and programmatic revenue

IAB projects podcast advertising revenue to more than double by 2025

A US Dollar symbol made of wood with leaves growing from it. - stock photo

Revenue expected to reach $4B with growth in programmatic buying and brand safety

Wondery announces partnership with Barometer to enhance brand safety for advertisers

shaking hands - stock photo

IAB Podcast Upfronts announcements also include new TV series and podcast launches

Manchester Airport to launch branded podcast with Crowd Branded

Manchester  Airport  podcast artwork

Behind-the-scenes podcast marks the first project from the newly-launched venture

Disney star Christy Carlson Romano joins AdLarge’s ad sales portfolio

 Christy Carlson Romano

AdLarge to help Vulnerable podcast monetise content by connecting it with advertisers

Bauer appoints new CEO for UK audio business

Photograph of two people shaking hands

Simon Myciunka steps up from leading Irish division

Global’s director of podcasts Megan Wastell leaving after nearly nine years

Megan Wstell

Wastell oversaw key shows including The News Agents and My Therapist Ghosted Me

NewsGuard analysts to rate credibility of top 200 news podcasts by January 2024

Fake news illustration

New solution from NewsGuard and Barometer will also automatically detect misinformation

Audiohook partners with Barometer to improve brand suitability of audio inventory

check mark

AI-powered platform uses contextual targeting tools to block content based on podcast transcripts

Podcast ad conversion rates dropped by 8% in Q1 2023 but increased year-on-year

podcast  mic animated

Podsights’ benchmark report says podcast media performance is starting out strong this year compared to the last

Scripted and fiction podcast writers required to stop working on projects immediately as part of WGA strike

WGA Strike

WGA members of other divisions are also not allowed to be hired for studio writing, nor sell or option scripts

Elizabeth Day announced as the Chair of Judges at the British Podcast Awards 2023

Elizabeth Day

Host of How To Fail encourages podcasters to submit their applications for a chance to win

Channel 4 launches Streamland discovery campaign using Spotify podcast promotion tools

Channel 4 logo

Multi-format approach includes host-read ads from top podcasts like The Receipts

PodPod wins Best Podcast Launch at Publisher Podcast Awards

PodPod team

New Statesman, Telegraph and Financial Times also among last night’s winners

Creator Download: Matt Howell and Jacob Balcom

Creator Download: Matt Howell and Jacob Balcom

How a fan podcast led to hosting a major Marvel screening event

Barometer closes fundraising round for contextual targeting solution, with support of HearstLab

Close up of a barometer

Technology analyses tone and sentiment to determine brand suitability

Podcast ad spend outpaced overall market growth by almost two-thirds last year, according to IAB report

Growth

Annual Digital Ad Spend report shows positive growth for podcasting despite economic challenges

Podcasters should use ‘shopping agreements’ to protect their IP, says Blanchard House CEO

Kimberly Jung headshot - Credit: Blanchard House

Kimberly Jung talks risks about selling podcast rights to TV and film companies

Acast’s self-serve platform partners with Nielsen for launch of Audience Segments

Target audience - stock photo

New feature allows for brands to target listeners within specific segment categories

Novel appoints Amazon veteran Simon Morris as chairman

Headshot of Simon Morris

Entertainment industry leader has held positions at Sky, Sega and LOVEFiLM

Creator Download: Cat Anderson

Creator Download - Cat Anderson, Social Creature

A look at the weird and wonderful world of social media marketing from Sprout Social

Anchor co-creator is the latest Spotify exec to leave the company and return to his “entrepreneurial roots”

Nir Zicherman + Spotify logo

News of departure comes nearly two months after Parcast founder also quit to pursue start-up opportunities

ARN’s iHeartPodcast network extends multi-year commercial partnership with Audioboom

shaking hands - stock photo

Brands to continue advertising on Australia's biggest true-crime podcast Casefile

UK’s first audio drama development fund for Northern writers opens for applications

Funding stock photo

Successful applicants will work with panel of UK audio drama experts

Acast releases paywalled bespoke podcast collection to raise money for mental health charities

Acast mindful mixtape

Featuring episodes from Peter Crouch and Abbey Clancy in the UK and The Women’s Podcast in Ireland

Libsyn renews multi-year ad partnerships with various podcasts

Signature stock photo

Exclusive deals with shows from Dr. Phil, A Date With Dateline, Very Bad Wizards, and more

Podcast agency launches pitch competition with prize worth £5,000

Orginal headphones image from Earworm

Three selected runner-ups to to earn £499 worth of consultancy services

RedHanded hosts partner with Global to launch new true crime podcast

Suruthi Bala (R) and Hannah Maguire (L)

Hannah Maguire and Suruthi Bala to uncover the story behind conwoman Juliette D'Souza

Baby Shark creators launch multiple new Apple-exclusive podcasts

Baby Shark

Company will produce originals in multi languages including five in Korean and three in English

BuzzFeed’s Tasty to launch Bite Club podcast in partnership with Acast

Tasty Bite Club

New podcast is the first of six audio series from BuzzFeed Studios and Acast

Glassbox acquires premium kids podcast Who Smarted? from Atomic Entertainment

kid listening with headphones - stock photo

Hit podcast is expected to reach 750k downloads this month

Producer Download: Sandra Ferrari

Producer Download - Sandra Ferrari

Message Heard’s head of production shares her hard-won insights

AdsWizz and SoundCloud renew sales partnership through 2024

Adswizz and Soundcloud logo

Advertisers can run campaigns with SoundCloud’s audio inventory across 14 European markets

Spreaker adds Veritonic as an audio attribution partner

shaking hands - stock photo

Users will benefit from enhanced audio campaigns through Veritonic’s ad performance data

Acast signs ad sales and distribution deal with the Obamas’ Higher Ground Productions

Acast + Higher Ground logo

Podcasts to become available across platforms globally as part of partnership

Are podcasts the future of the publishing industry?

With circulations and ad revenues far from their peak, podcasting may offer a lifeline for magazines

Average CPM for podcast ads remains relatively flat in March, according to Libsyn report

podcast  mic animated

Technology continues to command the highest CPM

Paramount will be “more judicious” in putting out podcasts this year

Paramount logo

Despite revenue increase, EVP says advertisers are becoming more hesitant due to economic climate

RedHanded signs distribution and ad-sales deal with Amazon Music and Wondery

Redhanded co-hosts Suruthi Bala (R) and Hannah Maguire (L)

Ad-free listening, early access and bonus content will be available to subscribers

Podcasts did not kill the radio star - and nor should they

On Air with Adam Shepherd

I was wrong about radio, and about its relationship to podcasting

Acast Amplifier podcast incubator programme opens applications in Ireland

acast

Programme to grant three winners chance to win up to €100,000 in funding

ARIAS 2023 nominees announced

arias

This year’s ceremony will once again be hosted by Rylan Clark-Neal

Critical Role buys IP rights for sci-fi podcast Midst, marking its first-ever acquisition

sci fi

Early seasons of Midst to be re-released with remastered audio and video episodes

Digital advertising veteran Patrick Dolan promoted to Libsyn chairman

Patrick Dolan

Former president of the IAB to drive Libsyn’s global podcast market growth

Acast establishes itself as the leading premium podcast provider in Asia with new partners

acast

Podcasts available for advertising through Acast include series from the BBC, NYT, and The Economist

Podcast industry consortium launched to accelerate open podcasting

rss

Podcast Standards Project hits back against growing market consolidation

Libsyn podcast creators can now distribute subscription content on Spotify

spotify

New partnership announced between Libsyn’s monetisation platform and Spotify

Voiceworks Sport to offer enhanced podcast advertising analytics through partnership with Veritonic

analytics

Advertisers will be able to track performance of ad campaigns and listener behaviour

Advertisers should be augmenting radio buys with podcasts, says Webster

Tom Webster

Sounds Profitable analyst highlights potential gains in mid- and lower-funnel metrics

Indeed was the top emerging podcast advertiser in February 2022 during job-hunting season

indeed

Indeed shows investment in podcasting during job-hunting season

Audible introduces spatial-sound listening in partnership with Dolby Atmos

Audible

Members can listen through catalogue of more than 40 Audible Originals

Irish Podcast Awards opens applications for 2023

Irish Podcast Awards

Second-annual event to take place in Dublin this November

Bauer Media to launch new on-demand audio platform Rayo across Europe

Headphones

Advertisers will benefit from podcast sponsorship opportunities, content partnerships, and digital audio campaigns

Spotify allegedly spent less than 10% of its $100 million creator equity fund in its first year

Spotify CEO Daniel Ek

Company faces further accusations of failing to deliver on diversity investment promises

New BBC operating licence requires BBC iPlayer and Sounds to become more transparent

Photograph of the BBC iPlayer app logo

Ofcom says it was “disappointed” by the BBC’s previous lack of details and clarity

Audioboom grew its revenue by 24% in 2022 despite global market conditions

Illustration representing digital revenues

Podcast company surpassed 100 million downloads last year according to annual results

Creator Download: Joanna Penn

Creator Download - Joanna Penn

How something that started as a marketing exercise became a creative outlet

Podcast company Maximum Fun to become worker cooperative

Jesse Thorn

Company behind NPR’s Bullseye will become 100% employee-owned

Smartless Media launches first original podcast, hosted by Jameela Jamil

Jameela Jamil

Bad Dates podcast represents the new network’s debut production

Tim’s Twitter Listening Party to become six-part podcast series

Tim Burgess with members of  Fall Out Boy

Fall Out Boy and The Kinks among the guests for Absolute Radio show

How the podcast industry can reach more Black listeners

How the podcast industry can reach more Black listeners

Latest research from Edison and SXM Media reveals how communities are being underserved

A fair price for podcasting

On Air with Adam Shepherd

Paid podcasts may be the outliers, but there’s nothing wrong with them

The Football Ramble launches exclusive merch line in partnership with Percival

a football

Deal represents Percival's latest podcaster collaboration

Acast releases annual Red Nose Day podcast mash-up to raise money for Comic Relief

Acast X Comic  Relief

Podcast line-up includes Off Menu, Films To Be Buried With, Drunk Women Solving Crime, and more

Podcast network Realm partners with production companies to expand portfolio

Tatiana Maslany in Orphan Black

Company plans to distribute over 120 original and partner scripted podcasts in less than a year

Audacia expands AdsWizz marketplace for podcasts across Asia as part of new partnership

Stock photo - people network

Audio ad marketplace will leverage AdsWizz tools to sell inventory across JAPAC region

Backyard Ventures partners with Libsyn’s AdvertiseCast for programmatic ads

shaking hands - stock photo

New deal enables partners to leverage Automatic Ads tool

Vox Media acquires Spotify exclusive podcast Where Should We Begin?

Esther Perel

Award-winning podcast to turn into weekly “always-on” show after three years at Spotify

PodBean SVP quits to launch podcast consulting business

PodBean former SVP Rob Greenlee

Rob Greenlee says he wants to remove podcast platform bias to help other media creators

RSS is no longer fit for purpose

On Air with Adam Shepherd

It’s time to admit that podcast infrastructure needs a ground-up redesign

Doctor Who: Redacted creator says she is “heartbroken” after being dropped by BBC

Photograph of Doctor Who TARDIS

Senior producer James Goss takes over role for newest season

Earworms: What the industry’s been listening to this week

Earworms: What the industry’s been listening to this week

From a tennis podcaster recommending a golf series to Dua Lipa’s impressive interview skills

Condé Nast expands audio division with acquisition of In The Dark

In The Dark team at the 76th Annual Peabody Awards

Staff members of The New Yorker join podcast team to develop new narrative series

PodX acquires Finland’s biggest podcast company

Finland flag

New acquisition is part of PodX’s continued expansion into the Nordics market

Spotify unveils Patreon partnership, redesigned app and more

Stream On 2023 - Spotify CEO Daniiel Ek

Annual Stream On event sees flurry of feature updates and partnerships

IWD should remind the podcast industry to support women from underrepresented backgrounds

International Women's Day - stock illustration

PodPod asks women in podcasting to share what they want to see from the industry moving forward

True-crime podcast Chameleon: Wild Boys wins podcast of the year at the third-annual Ambies

Ashleyanne Krigbaum, Abukar Adan and Sam Mullins at the Ambies

Co-hosts of Stuff You Should Know take home governor’s award for impact in the industry

Former Cumulus VP joins Libsyn AdvertiseCast as senior director

shaking hands

Meredith Krantz takes on new role in New York as director of brand partnerships

Podigee launches German ad marketplace in partnership with Seven.One Audio

Wheelbarrow with money pouring in it

Brands will have the opportunity to advertise with over 20,000 podcast shows

‘The L Word’ stars bring PANTS podcast to AdLarge network

Kate Moennig (L) and Leisha Hailey (R)

Partnership aims to amplify LGBTQ+ voices as part of Women’s History Month

Libsyn grew by almost 40% in 2022

Photograph of hundred dollar bills

Preliminary financial results show strong revenue increase

Jaguar Bingham launches podcast documentary on representation in UK dance music

Photograph of Jaguar Bingham

Two-part series will highlight experiences of female, trans and non-binary people

Two weeks to go for entries to PodPod’s Faces To Watch

PodPod Faces To Watch logo

Deadline looms for submissions across creative, commercial and business roles

Libsyn signs advertising deal with The Viall Files

Photograph of Nick Viall

Pop culture podcast will be exclusively monetised via AdvertiseCast platform

The Cinemile podcast ditches Acast for Auddy

Cinemile

Hosts say that CPM-based model “doesn’t work if you’re like us”

The Daily Show and LeVar Burton among podcast winners at NAACP Image Awards

A photograph off Angela Bassett onstage at the 54th annual NAACP Image Awards

54th annual ceremony honours podcasters for second year

Normal Gossip podcast joins Radiotopia network

Photograph of someone cupping their hand to their ear

New series will launch 5 April

When is an editor not an editor?

On Air With Adam Shepherd column header

Job titles can be tricky things – especially when their ambiguity causes confusion

Parcast union employees call on Spotify management to honour diversity commitments

Spotify logo

Of the $100,000 annual fund promised by Spotify in April 2022, only $5,000 has been approved for projects so far

Former BBC commissioning editor and Sugar Films co-founder join Unedited team as senior executives

Pat Younge (left) and Maxine Watson (right)

Maxine Watson and Pat Younge join the company ahead of its Pilot Season showcase

Parcast founder quits Spotify to pursue “entrepreneurial roots”

Spotify app

Senior partnerships executive Max Cutler was responsible for managing exclusive Spotify creators including Joe Rogan and Emma Chamberlain

2022 saw over $750 million of podcast advertising spend, according to Podsights report

stock photo coins and arrow sign pointing up

Average conversion rate is stabilising but continues to be down from last year

The Tennis Podcast “lost money” for the first five years of producing the show, admits host David Law

The Tennis Podcast team

The show eventually started making money with crowdfunding, subscriptions - and pet sponsorships

Creator Download: Keith Jopling

Creator Download: Keith Jopling

Turning your music industry obsession into a passion project

PodX Group acquires its first podcast company in the Nordics as part of global expansion

A photograph showing the flags of various Nordic countries

Independent podcast production studio Filt to publish new documentary content under PodX

Podimo to launch presence in Mexico starting March 2023

Podimo Mexico

Exclusive content to appear on platform hosted and produced by Mexican creators

Immediate Media partners with Spotify’s Megaphone to host and monetise podcast portfolio

Graphic illustration showing the History Extra podcast artwork

HistoryExtra podcast set for expansion following new partnership

Amazon remains as Australia’s top podcast advertising spender in Q4 2022

Sydney Opera House

ARN iHeart reveals top 15 podcast advertisers nationally with data from Magellan AI

PodCo to release new Nickelodeon and Disney rewatch podcasts as part of partnership with AdLarge

AdLarge - PodCo

Two new podcasts on Brotherly Love and Even Stevens to come out later this year

PodPod shortlisted for Best Podcast Launch

Christopher Phin onstage at the Publisher Podcast Awards 2022

Acast maintains positive outlook despite job cuts and continued unprofitability

Abstract multi colored line chart - stock photo

Operating loss drops by almost 60% following budget cuts

Producer Download: Jack Howson

Producer Download: Jack Howson

Peanut and Crumb's head of audio talks art, inspiration and acoustic engineering

The Flipside with Paris Lees returns for second series after its successful launch in 2021

The Flipside with Paris Lees

Full series available to listen now as a boxset on BBC Sounds

Podmasters launches new podcast profiling key figures in the news

Mugshots podcast

Hosted by award-winning former BBC and Channel 4 journalist Michael Crick

Branded podcasts aren’t a revenue stream, they’re a marketing tool, says ID Comms CEO

Graphic illustration representing marketing tools

MediaSnack’s Tom Denford on the importance of trust and brand awareness

Spotify’s podcast investments in North America didn’t alter its subscriber growth, analysts say

A pair of headphones on top of a smartphone showing the Spotify logo

Enders Analysis report says that podcasts are less likely to draw recurring subscribers

BBC announces TV adaptation of hit supernatural podcast Uncanny

Shadow figure stock photo

Show will be hosted by creator of The Witch Farm and The Battersea Poltergeist

Creator Download: Scroobius Pip

Creator Download: Scroobius Pip

The road to becoming one of the UK's biggest podcast influencers

Podcast subscription service Podimo expands into UK via partnerships

Podimo talent

Company will back more than 20 new podcasts this year, including partnerships with Listen, Tortoise Media, MagsCreative, and more

Don’t wait for advertisers to come to you

On Air with Adam Shepherd

Podcasters who want to monetise their content need to be more proactive about seeking partnerships

Why podcasts make the perfect TV companion

Companion Podcasts

Audio is becoming a key marketing strategy for TV and film in 2023

Creator Download: Adrian Daniels

Creator Download: Adrian Daniels

How The Sound of Accra Podcast spotlights Ghanaian business through audio

Money Rehab’s Nicole Lapin launches Money News podcast network

Nicole Lapin

New slate of original finance and business podcasts to join network later in 2023

Earworms: What the industry’s been listening to this week

PodPod Earworms

Podcast recommendations and new launches, including shows from Acast, iHeart and Global

There’s no such thing as a stupid question in podcasting

On Air With Adam Shepherd column header

If we want to secure the podcast talent pipeline, we need to get better at education

Louis Theroux announces new Spotify exclusive podcast

A photograph of Louis Theroux sat in front of a laptop and microphone

Iconic broadcaster becomes the latest tentpole audio deal for embattled streaming giant

She Podcasts announces first annual Sonic Bloom awards celebrating underrepresented voices

Sonic Bloom Awards logo

Event promises to “shine a light” on cis and trans women and non-binary creators

CBC’s hit live-radio show Q With Tom Power relaunches in podcast format

Tom Power

Show will now appear on-demand first every weekday before being broadcast on radio

Somethin’ Else launches new TV psychology podcast hosted by ‘Doc Brown’

Shrink The Box podcast

New show analysing fictional characters’ behaviour will debut 31 January

Media lay-offs could be a silver lining for the podcast industry

On Air With Adam Shepherd column header

Journalists make fantastic podcasters, and now’s the time to snap them up

Goodstuff head of audio says podcasts “need to be included” in your media mix

Audience at conference - stock photo

Execs from Bauer Media, St Luke’s and Goodstuff talk digital audio at PodPod and Campaign summit

Listeners are tuning into news podcasts for more than just information, says Global exec

Headphones

“News is losing its seriousness”, says Global commercial group strategist Rich Smith

Spotify to run live shows of its hit sports podcasts at Pod Live Sport event in new partnership

Pod Live X Spotify

The Rugby Pod, Fozcast, Wrighty’s House, Stadio, and Counter Pressed podcasts join line-up

City University launches first-ever Podcasting MA in London, starting September 2023

University classroom

Former Bauer media executive Brett Spencer will run Centre of Podcasting Excellence alongside MA course

Acast CEO says US market is “incredibly immature” in terms of digital podcast advertising

Acast CEO Ross Adams

UK podcast ad creative is also ahead of US market, says Ross Adams

This year’s Ambies will be hosted by comedian Larry Wilmore

Larry Wilmore

Ceremony will be taking place in March, both in-person and live-streamed

We Are Black Journos founder launches true-crime podcast with BBC and CBC

Internet dating scam graphic

Hannah Ajala hunts down the real Janessa Brazil, the face behind an online catfish scam

Triton Digital’s US podcast ranker reveals top shows for December

Crime Junkie host Ashley Flowers

Stitcher Media remains as the number one sales network

Audioboom expands its creator network with new slate of podcast partnerships

podcast audio recording in a studio

Three premium creators also announce extended multi-year partnerships with Audioboom

Ex-BBC Sounds assistant commissioner joins Mags Creative team in management role

James Norman-Fyfe

James Norman-Fyfe starts new role as head of production unit

Acast continues global expansion with new partnership in the Netherlands

Acast x Tonny Media

Podcast company Tonny Media joins Meer Van Dit in signing with Acast

Octave becomes first digital audio business to achieve IAB’s Gold Standard 2.1 certification

Gold certification

The Bauer and News UK subsidiary also earns brand safety seal certification

Libsyn signs ad partnership with Lore podcast

A photograph of Lore host Aaron Mahnke

Multi-year deal will give AdvertiseCast exclusive monetisation rights to hit show

SandStone Global hires BBC veteran to lead audio expansion

A photograph of SandStone Global MD Dixy Stewart

Dixi Stewart joins production company as MD

EXCLUSIVE: Children’s podcast network Fun Kids launches subscription service

Fun kids Book Worms presenter

Apple Podcasts and Fun Kids website subscribers can access ad-free and bonus content

Global’s The Shelina Show premieres with Dan Snow as first guest

The Shelina Show

Shelina Janmohamed promises new podcast will deliver “different voices and different platforms”

Wondery and Novel partner to launch new true crime podcast

The album artwork for the Stolen Hearts podcast

Stolen Hearts follows previously successful collaboration on Harsh Reality

BBC Sounds renews Audio Labs accelerator to champion new generation of podcasters

A photograph of three people recording a podcast around a table

Successful candidates will gain new title as Assistant Producer and full-time salary for eight months

Heat magazine editor-in-chief starts senior podcasting role at Bauer Media

Lucie Cave

Heat 7 podcast host assumes new title as chief creative officer of podcasts and commercial content

Applications now open for The Podcast Academy’s Spring Mentorship Program 2023

Stock photo of mentor/mentee

Program marks first-ever partnership with BIPOC Podcast Creators organisation

Does ITV’s Partygate podcast prove the party’s over for broadcast news?

On Air With Adam Shepherd column header

Established publishers are now breaking stories via podcasts - and that’s good news for everyone

Signal Hill Insights appoints podcast veteran Paul Riismandel

Photograph showing two people shaking hands

With over eight of experience in podcasting, Riismandel starts new role as Chief Insights Officer

Warner Music Group announces audio licensing deal with hip-hop podcast Drink Champs

DJ EFN (L), Fat Joe (C), and N.O.R.E. (R) onstage during the 2022 BET Hip Hop Awards

Podcast co-hosts become part of WMG’s in-house network Interval Presents

Spotify’s Stream On live event is back in-person this spring

Photograph showing Spotify CEO Daniel Ek speaking at Spotify Stream On 2021

Livestream will be available on the day so creators and fans can connect worldwide

72% of publishers plan to invest more in podcasting this year

Photograph of The New York Times

Podcasts said to play a part in building deeper audience connection and brand loyalty

Entries open for Podcast Movement Evolutions 2023 scholarship

Podcast movements scolarship

New podcasters eligible to apply for free podcaster pass

History Hit podcast network hires first commercial director

Jennifer Bennett

Jennifer Bennett will be tasked with accelerating events and partnership growth

Tenderfoot TV extends podcast partnership with Cadence13 for two more years

Unidentified Flying Object

Hit podcasts Up and Vanished, To Live and Die in LA, Culpable, and Radio Rental picked up for new seasons

Acast partners with MoJ for new podcast looking at life behind bars

Podcast artwork for A Prison's Guide To

Narrated by Ben Bailey Smith, also known as ‘Doc Brown’, the show gives the perspective of prison support staff

Podcasters can now publish Apple Podcast subscriber content through third-party platforms

Apple Podcasts app icon

Blubrry, Libsyn, Omny Studio, and RSS.com first to support Delegated Delivery beta

Jess Robinson says that her podcast became “a bit of a chore” due to lack of financial support

Jess Robinson

Stars in Your Ears host opens up about struggles of maintaining a big production in the latest PodPod episode

HBO’s The Last of Us adaptation to get companion podcast alongside series

HBO's The Last of Us cast

Show will be hosted by the video games’ original voice actor Troy Baker

Tortoise Media launches new podcast investigating the role of money in British politics

Houses of Parliament, Westminster, London, England, UK

Findings taken from interactive database created in partnership with Sky News

Spotify appoints former Amazon executive as UK agency development lead

Spotify app

Jade Behr joins Spotify’s team to expand global strategic partnerships

How the podcast industry can weather the coming recession

On Air With Adam Shepherd column header

There may be turbulent times ahead, but it’s not all doom and gloom for podcasts

Audio will be an increasing priority for brand media budgets in 2023

An onstage panel discussion at the Campaign Year Ahead breakfast briefing 2023

Marketing leaders from Cadbury, Pinterest and more indicate higher investments in podcast content

Love Island official podcast to be produced by Listen

Love Island artwork

Reality stars Indiyah Polak and Sam Thompson announced as newest co-hosts

Live reads are the most common way to make money in podcasting, says Audioboom VP

Growing stack of golden dollar coins isolated on white background

Mike Newman predicts spot ads will grow in popularity as market grows

Apple to launch new original series on World Trade Center bombing ahead of 30th anniversary

The investigation into the bombing of the World Trade Center

Show comes from the creator of hit true-crime podcast Crimetown, Marc Smerling

Creator Download: Frankie Tortora

Graphic illustration showing the cover art for the DIFTK podcast and a photograph of co-host Frankie Tortota

Creating a close community for parents through podcasting

Creator Download: Alex Mytton

Graphic illustration showing the cover art for the Private Parts podcast and a photograph of co-host Alex Mytton

Made In Chelsea star explains why he treats podcasting as ‘free therapy’

Creator Download: Samanah Duran

Graphic illustration showing the cover art for the BEYOUROWN podcast and a photograph of host Samanah Duran

How the Forbes 30 under 30 honouree uses podcasting to grow her brand

Peloton, Skylight Frame and Etsy significantly increased podcast advertising spending in November

A collection of gold coins hove above a human hand in a virtual space

BetterHelp continues to be the leading podcast advertiser, according to latest Magellan AI report

Saudi culture podcast announces partnership with Harrods

Harrods

Host of Gems of Arabia to launch eight new episodes recorded directly from Knightsbridge

ARN to become the official podcast and radio partner of the Australian Open 2023

Australian Open 2021

Tournament-related content will be available to stream for free on the iHeart app

Unlocking the benefits of paid podcast subscriptions

Graphic illustration showing a maze full of pound symbols

Before monetising your listeners directly, here are some factors you need to consider

Spotify is looking for podcasts with “a loyal audience that follows them”, says top content exec

Spotify's chief content and advertising business officer Dawn Ostroff

Company confirms intention to cut underperforming shows in order to reinvest in new content

Podcast brand Auddy appoints creative agency to refresh visual identity

Auddy Sound in  a new light brand strapline

Red Brick Road helps Auddy showcase its audio-first ethos with new 3D assets

Shade’s Lou Mensah calls for greater disability awareness in podcasting

A photograph of Shade host Lou Mensah

More needs to be done to take into account hidden and physical disabilities, she says

Spotify tests out new branding for all-in-one podcast platform Spotify Creator Studio

A photograph of a smartphone showing the Spotify logo on top of a notepad

Anchor and Spotify for Podcasters may be rebranded under proposed plans

Adobe rolls out free web-based AI podcasting tools in beta

Adobe logo

Formerly known as Project Shasta, Adobe Podcast includes audio enhancement and transcription capabilities

Three new executives join the Obamas’ Higher Ground audio production team

Michelle Obama

Audio team to include new hires from Spotify, Crooked Media, and Pushkin Industries

B2B podcast marketing platform Casted launches new startup programme

Employees working on laptop

New businesses will be able to track to track podcast performance and maximise reach

Why aren’t there more podcast phone-ins?

On Air with Adam Shepherd

With talk radio still hugely popular, its absence from the digital airwaves is baffling

Podcasts are more than an advertising opportunity - they’re brands in themselves

The Ad Spot with Gideon Spanier

There’s much for marketers to get excited about - if they approach the industry on its own terms

Law & Order producer hires new audio exec to expand podcast portfolio

A photograph of Ice-T and Mariska Hargitay on the set of Law and Order SVU

Stephen Michael will head development of fiction and true-crime stable

Podcasts help people form connections and understand other cultures, according to new report

A photograph of a woman outside listening to headphones

However, more than half of listeners do not enjoy debating podcast contents

How Did This Get Made? and Unspooled podcasts sign exclusivity rights to SiriusXM

 Paul Scheer, June Diane Raphael, and Jason Mantzoukas

Podcasts continue relationship with Earwolf comedy podcast studio after 12 years

The Smart 7 team admit expanding to Germany was ‘the wrong way to go’

A photograph of Jamie East

The difference between 4.00am and 5.00am proved more painful than expected

Free open source podcast analytics service is now available for Podlove, podCloud, and Castopod users

Graph lines on screen - stock photo

The three hosting solution platforms join Transistor.fm in the Open Podcast Prefix Project

Libsyn Studio all-in-one podcast creation features launched in general availability

Podcast recording

Further enhancements include recording reusable chapters and new user interface

Snap’s Ed Couchman joins Spotify as ad sales boss for northern Europe

A photograph of Ed Couchman

UK is Spotify’s second biggest market with $1bn in annual revenues.

PodX Group becomes majority shareholder in Argentina’s first podcast production company

PODX

Posta buyout represents PodX’s first investment in Latin America

Real Housewives producer Alex Baskin to develop tandem TV series and podcast project

Caroline D'Amore

Partnership with AYR Media will explore the crimes and cons of American fraudster David Bloom

Award-winning journalist Emma Jane Kirby joins Blanchard House as podcast producer

Emma Jane Kirby

After 30 years of working at the BBC, she joins a team of 20 acclaimed UK producers

Acast launches new branded podcast on financial well-being in partnership with Self Financial

Self artwork

Podcast will feature interviews with different influencers including a comedian, photographer, actor, TV anchor, and more

Magellan AI partners with Experian to enhance its Attribution tooling

Experian logo

Collaboration will provide more accurate data and optimised podcast campaigns

Spotify partners with Inevitable Foundation for £8,000 grant empowering disabled podcasters

Spotify and Inevitable Foundation partnership

Program includes financial support plus networking and mentorship opportunities

Family podcasts claim highest CPM rates in Libsyn marketplace stats

A photograph of a small child wearing headphones

Fiction, TV and news were among the most affordable categories

Speaker launches new programmatic ad tool to boost brand safety

Illustration of a shield

New M.A.G.D.A technology uses machine learning to combat miscategorised ads

Scottish podcast company The Big Light moves into new studio to fuel commercial expansion

A photograph of The Big Light cofounders Fiona White and Janice Forsyth

New space within creative agency Frame’s Glasgow headquarters will unlock new capabilities

Exclusive podcasts made up half of Spotify’s UK top 10 this year

A graphic illustration showing the most popular podcasts on Spotfiy in 2022

Joe Rogan Experience topped both UK and global charts

Acast introduces new self-serve ad platform

Promotional image showing Acast's new self-service ad platform

Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets

Libsyn appoints ex-SiriusXM executive to drive product development across integrated platform

Taylor Kirch has joined Libsyn

The metadata specialist will help develop new tools for experienced podcasters

TV stars line up for new season of NatWest Business Show podcast

The NatWest Business Show podcast

Future episodes of the new show will feature an Apprentice winner and Dragons' Den investor

Disctopia integrates Bitcoin payments through partnership with Alby

Bitcoin

Indie content platform seeks to implement ‘pay what you want’ system to boost creators

Tortoise Media and Podimo kick off new partnership with The News Meeting podcast

The album artwork for The News Meeting

The weekly show marks the start of a new collaboration between the two companies’ production teams

iHeartMedia celebrates 30 years of AAF Hall of Achievement through podcasts

AAF Future Legends Of Advertising

Co-produced by media agency Known, the series will feature leading figures in advertising exploring their industry

Ticketmaster launches official podcast revealing backstage tour stories

Def Leppard guitarist Phil Collen performing on stage

Show will feature band members from Def Leppard, The Mountain Goats, While She Sleeps and more

Apple Podcasts Spotlight to launch in the UK

A graphic illustration showing the hosts of the Out Of Home podcast

Selected Spotlight UK creators will benefit from up to 16 hours of free studio recording time

Acast signs podcast production company Meer Van Dit. to launch presence in the Netherlands

An illustration of the Acast logo and the flag of the Netherlands

Top Dutch shows will now be available globally on all podcast platforms

Crowd Network opens new sports podcast division, with dedicated channel on Apple Podcasts

Golfer Andrew 'Beef' Johnson, boxer George Groves and cyclist Geraint Thomas

The new channel features original podcast shows from a professional golfer, boxer and cyclist

Ghibliotheque podcast announces ongoing partnership with Prince Charles Cinema

Prince Charles Cinema frontage

Anime film show will host monthly screenings at iconic London venue from January

Winner takes all: How market consolidation is affecting the podcast industry

Market consolidation

Can independent podcast platforms survive in the current climate?

Acast warns of ‘cooling’ ad market after muted Q3 financial results

Photograph of a shattering ice cube

CEO said Q3 has seen 'increased uncertainty'

Parenting Hell podcast officially becomes a Spotify exclusive after parent company joins Megaphone

A photograph of a smartphone with headphones plugged in showing the Spotify logo

Other shows under Keep it Light Media will also join Spotify Audience Network

Paramount hires new vice president of podcast editorial to expand audio operations

A photograph of a smartphone showing the Paramount logo

Megan Marcus comes from previous role as CNN executive audio producer and journalist

Multilingual investigative podcast reveals first-hand account of a Spanish royal family scandal

A photograph of King Juan Carlos I of Spain

Corinna zu-Sayn Wittengenstein recounts relationship with King Juan Carlos I of Spain

Most podcasts have small audiences - and that’s OK

On air with Adam Shepherd

Why the industry needs to stop obsessing over download metrics

Finalists for Australian Podcast Awards 2022 revealed

A photograph of the Australian Podcast Awards ceremony 2021

Ceremony to be hosted by The Night Show’s Mitch Churi

NPR launches bundle subscription for ad-free podcast listening

A photograph of the NPR logo on the front of a building

Limited trial scheme will offer access to nearly a dozen of NPR’s shows starting at $8 per month

IGN publishing narrative prequel podcast for upcoming horror game The Callisto Protocol

The cover art for The Callisto Protocol: Helix Station

Six-part horror fiction podcast stars Gwendoline Christie and Michael Ironside

Marvel Studios previews first-ever MCU podcast

The cast and crew of Black Panther: Wakanda Forever at the world premiere

'Wakanda Forever: The Official Black Panther Podcast' will feature interviews with cast and crew, including Ryan Coogler and Angela Bassett

Programme offers grants of up to £5,000 for independent podcasters

Illustration showing a woman's hand dropping coins into another's

Successful applicants will receive cash plus production support from community organisation Content Is Queen, supported by Audible

Spotify funded an entire team of researchers to work on its Decode podcast

A photograph of Joby Waldman, Kayo Chingonyi, and Axel Kacoutié being interviewed by Rhianna Dhillon onstage at Podcast Day 24

Executive producer espouses benefits of working with a well-resourced platform

Podcast advertising spending increased over 10% in the US last quarter

Illustration showing a young woman speaking into a megaphone with five stars coming out the end

BetterHelp continues to be the top podcast advertiser according to Magellan AI report

Nominees announced for annual Audio Production Awards

The logo for the Audio Poduction Awards

Awards include a new category for publisher or network of the year

Podcasters are doing three different jobs on average according to newest Muck Rack survey

Podcast headphones and microphone

69% of podcasters have to balance all that just as part-time

Comedy is the number one podcast genre in the US, according to Edison Research

Photograph of a man wearing earbuds while laughing and holding a smartphone

Analyst firm also set to incorporate download tracking into Podcast Metrics tool

Acast announces first-party data targeting solution for advertisers

Graphic illustration showing different coloured shapes to represent data categorisation

Acast identity graph will help advertisers prepare for the end of third-party cookies

Spotify's podcast revenue saw “double-digit” growth in Q3

A thumb hovering over the Spotify app on a smartphone

The number of podcasts on the platform grew to 4.7m this quarter

What makes a successful podcast advertising strategy?

Illustration showing a man wearing a sandwich board reading 'Please listn to my podcast'

Podcast ads can offer better reach, better engagement, and better revenue

Spotify announces “first-of-its-kind” podcast fund for African creators

A screenshot of a smartphone with the Spotify App Store listing

Africa Podcast Fund will distribute $100,000 to 13 podcasters across Africa

Pod Save America creators announce new UK-focused podcast

A photograph of Nish Kumar

Comedian Nish Kumar to host Pod Save The UK, examining political news across the UK and Europe

Deborah Meaden warns podcasters to be “very careful” about accepting sponsorship

A photograph of Deborah Meaden at the 2022 RHS Chelsea Flower Show

Dragons’ Den star warns that the wrong partners can counteract a show’s message

US podcast production companies expand into creating multilingual content

A box with a speakerphone graphic and buttons for French, English, German and Italian

Evergreen Podcasts joins iHeartMedia, Vice Media Group, and Tinkercast in localisation push