Alan Martin

Freelance contributor

Alan Martin is a freelance writer specialising in technology and internet culture, with bylines at The i, The Evening Standard, ShortList, TechRadar and many more. Before that he had various staff positions on editorial websites including Senior Editor, News Editor, Science Editor and Deputy Editor.

He's been listening to podcasts since the days when they were widely viewed as a fad that would never catch on, with a particular fondness for shows exploring the fascinating worlds of politics and internet culture. Favourites include This American Life, Reply All, The Political Party, Full Disclosure and The Twilight Zone Podcast. Over the years, he's contributed to a couple too, including PC Pro and the Evening Standard Tech podcast.

Based in South London, outside of writing, he's into running, Derby County FC, politics, his cats, theatre and trying to get to the bottom of his ever expanding games backlog. Not necessarily in that order.

Screenshot of Apple Podcasts and Spotify apps on smartphones

How to get your podcast featured on Spotify and Apple Podcasts

It’s a combination of quality, process and luck

Illustration of a pair of headphones

The changing habits of podcast listeners

Podcast listeners have far more choice in 2023 than they had in 2006 — but have we reached saturation point?

Graphic illustration featuring two podcast hosts

What makes a good host-read ad?

Keep the host’s personality, don’t overscript it and don’t outstay your welcome

Illustration showing a woman listening to headphones in the middle of a crowd

Why are podcasts a solo activity?

Unlike radio, podcast listening is almost exclusively done alone - but why?


What is programmatic advertising?

Programmatic advertising is big business on the web, but it’s early doors in the world of podcasting

Graphic illustration representing RSS feeds

What is RSS?

If you want your podcast to be found by listeners, it's essential to know your RSS from your elbow