Adam Shepherd


After starting his career in enterprise IT journalism, Adam Shepherd made the jump to the world of podcasting, tackling the thorny issues facing the sector’s growth as a serious industry. As editor of PodPod, Adam is in charge of managing PodPod’s editorial content strategy. He also writes a regular column for the site - On Air with Adam Shepherd - and is a frequent voice on the PodPod podcast.

As a podcaster himself, Adam is passionate about solving the challenges they have to deal with, including how to get the perfect acoustic setup, where to advertise your podcast, and what makes a successful show. He enjoys history, interview and comedy podcasts, and feels a constant sense of low-level guilt for not listening to more enriching, high-brow shows.

As well as listening to countless podcast episodes, Adam has been both a podcast host and managed multiple projects setting up podcast networks. When he’s not knee-deep in waveforms and microphones, Adam is often found spending too much time on Twitter, over-analysing cult films and perfecting his chilli recipe.

Joe Lycett with the Turdis at Liverpool Albert Docks

Joe Lycett confirms ‘Turdcast’ was a stunt to promote new documentary

The comedian is launching a new documentary on the UK sewage crisis

ShxtsNGigs O2 event

ShxtsNGigs announces ‘biggest ever’ live show at the O2

Patreon members will have early access to tickets before general sale on Friday

Radio Academy 30 Under 30

Radio Academy 30 Under 30 winners announced

Numerous podcast producers honoured in industry list

Wellington Paranormal costars

What We Do In The Shadows spinoff to get its own companion podcast

Wellington Paranormal The Podcast will be hosted by TV show’s co-stars

APA 2023 Production Company of the Year
Doctor Who TARDIS

BBC Studios launches official Doctor Who companion podcast

Show will feature exclusive insights from returning showrunner Russel T Davies

On Air with Adam Shepherd

Light, camera, inaction: Resisting the lure of video podcasts

Video is a hot trend, but that doesn’t mean that everyone should be doing it

On Air with Adam Shepherd

The Escapist’s implosion shows that creators have the power

Calandra and his colleagues have rightly recognised that it’s the voice that matters

Richard Knight

BBC Studios bags Wondery boss to lead audio expansion

Richard Knight returns to BBC content after a year at Amazon subsidiary

Legacy artwork

Goalhanger and Wondery announce new podcast in first collaboration

Legacy reexamines the reputations of historical figures, starting with Napoleon

Young Hot Guys

HeadStuff taps social stars to lead new comedy podcast

Shane Daniel Byrne, Tony Cantwell and Killian Sundermann will host Young Hot Guys

Tortoise app

How Tortoise reinvented its app for audio-first content

Curation, data and visual presentation take centre stage in the publisher’s new platform

On Air with Adam Shepherd

Why should actual-play podcasts stop at DnD?

Wizards Of The Coast doesn’t have a monopoly on podcast-friendly game formats

Independent Podcast Awards

Independent Podcast Awards crowns inaugural winners

Media Storm, Aunt Nell and Folk on Foot among honourees

Rocketship illustration

Solving the challenges of podcast growth

Unlock the secrets of scaling your show at the Podcast Growth Summit

Creator Download: Michael Spicer

Creator Download: Michael Spicer

The man from the room next door takes to the silver screen

On Air with Adam Shepherd

Adland is still sleeping on podcasting

Podcasts are still a footnote on many media plans, but there’s hope on the horizon


Earworms: What the industry’s been listening to this week

From the Magic Kingdom to mysterious and spooky

Christmas shopping

63% of podcast listeners trust hosts’ gift-buying advice

Acast research highlights podcasts as key channel for holiday advertisers

Floodlight artwork

Princess Eugenie launches second series of anti-slavery podcast

Former PM Theresa May joins as first guest on ten-episode season