Adam Shepherd


After starting his career in enterprise IT journalism, Adam Shepherd made the jump to the world of podcasting, tackling the thorny issues facing the sector’s growth as a serious industry. As editor of PodPod, Adam is in charge of managing PodPod’s editorial content strategy. He also writes a regular column for the site - On Air with Adam Shepherd - and is a frequent voice on the PodPod podcast.

As a podcaster himself, Adam is passionate about solving the challenges they have to deal with, including how to get the perfect acoustic setup, where to advertise your podcast, and what makes a successful show. He enjoys history, interview and comedy podcasts, and feels a constant sense of low-level guilt for not listening to more enriching, high-brow shows.

As well as listening to countless podcast episodes, Adam has been both a podcast host and managed multiple projects setting up podcast networks. When he’s not knee-deep in waveforms and microphones, Adam is often found spending too much time on Twitter, over-analysing cult films and perfecting his chilli recipe.

On Air with Adam Shepherd

What I learned at The Podcast Show 2023

Podcasts are becoming more than just an audio delivery channel

The News Agents: USA

Global to launch The News Agents: USA

New weekly show will debut 20 June

On Air with Adam Shepherd

Following the philosophy of the three Fs

These simple tweaks can do wonders to improve remote recordings

Earworms: What the industry’s been listening to this week

Earworms: What the industry’s been listening to this week

Hockey brawls, toxic masculinity and a medical mystery

How to win a British Podcast Award

How to win a British, Irish or Australian Podcast Award

A guide to making your entry stand out from the crowd

Photograph of two people shaking hands

Bauer appoints new CEO for UK audio business

Simon Myciunka steps up from leading Irish division

Faces To Watch 2023: View from The Editor

PodPod’s Faces To Watch is proof the industry has a bright future

This swathe of talent is a showcase of excellence from across the podcast sector

On Air with Adam Shepherd

IP Freely: Can branding carry a podcast?

Pod Save The UK is an interesting test case for podcast franchise-building

Producer Download: Liam Heffernan

Producer Download: Liam Heffernan

Exploring the art of wearing different hats

British Podcast Awards

Early-bird entry pricing for the British Podcast Awards closes today

Last chance to get discounted prices on submissions for this year’s programme

Headshot of Simon Morris

Novel appoints Amazon veteran Simon Morris as chairman

Entertainment industry leader has held positions at Sky, Sega and LOVEFiLM

On Air With Adam Shepherd column header

It’s time to stop lumping podcasts in with other audio formats

Podcasting deserves respect - and its own budget line

Creator Download - Cat Anderson, Social Creature

Creator Download: Cat Anderson

A look at the weird and wonderful world of social media marketing from Sprout Social

PodPod Earworms 14/04

Earworms: What the industry’s been listening to this week

The companion podcast to accompany a Succession and Yellowjackets binge

Lord Kitchener poster

Podcast marketers, we want to hear from you!

Showcasing the power of audio storytelling through real-world case studies

Producer Download - Lily Ames

Producer Download: Lily Ames

Why visuals are increasingly important for Chalk and Blade’s head of production

Oh God, What Now: Screaming into the void, together

Oh God, What Now: Screaming into the void, together

How political podcasts give us an outlet in troubled times

On Air With Adam Shepherd column header

A love-hate relationship with remote recording

It’s a fantastic tool - but it’s easy to become overreliant on

earworms 07-04

Earworms: What the industry’s been listening to this week

A raft of interesting new releases, as well as true-crime, improv and investigations

Producer Download - Sandra Ferrari

Producer Download: Sandra Ferrari

Message Heard’s head of production shares her hard-won insights