The Telegraph is the latest major news publisher in the UK to join Acast, according to a new announcement from the podcast company, under a new deal which includes potential podcast subscription plans.
As part of the partnership, the Acast team will work with The Telegraph on growth, development and strategy, including creating new monetisation opportunities for its slate of podcasts with subscription offerings through Acast+ Access, which allows publishers to link podcast subscriptions to wider membership schemes.
Acast UK’s creator network director Sam Shetabi said that this partnership now makes Acast the home of every major news publisher in the UK, including the BBC, News UK (which includes The Times and TalkSport), The Guardian, The New Statesman, The FT, Tortoise Media, and The Economist.
“This is a huge opportunity for advertisers and brands to support world-class journalism and align their brand messaging with millions of listeners daily,” said Shetabi.
The Telegraph’s slate of podcasts includes weekly news series Planet Normal with Allison Pearson and Liam Halligan, three-part documentary series Being the King with columnist Simon Heffer, and mental health podcast Bryony Gordon's Mad World. Last year, The Telegraph’s news podcast How To Become A Dictator won Moment of Dramatic Tension at the 2023 International Women’s Podcast Awards.
“We are thrilled to be joining Acast, and this new collaboration comes at an exciting time for audio at The Telegraph,” said The Telegraph chief product officer Mike Adamson. “Our award-winning podcasts are a great way to bring in new audiences and bring our existing audiences closer to our journalism, which is why we are putting significant investment into our podcast production capabilities for 2024 and beyond.”
“Acast will be an important partner in ensuring we reach millions of new audiences and attract advertisers who want to align with our quality content and discerning listeners.”
In May last year, Acast launched a membership consortium in the UK, bringing together influential media publishers who are investing in audio, including Tortoise Media, The Economist, The Guardian, The Financial Times and News UK. The purpose of the consortium is to allow members to share expertise, information, and ideas to help further the podcasting industry for the “common good”.