Cumulus Media signs deal with BiggerPockets podcast network

Real estate investment network brings six podcasts to Cumulus portfolio

Audio content company Cumulus Media has signed a new deal with real estate podcast network BiggerPockets, the company has announced, bringing its six podcasts into the wider Cumulus Podcast Network.

BiggerPockets is a real estate investing network that aims to provide guidance for individuals seeking to grow wealth through property. In addition to forums, courses and online tools, the company also operates a number of podcasts focusing on different areas of property investment.

This includes the network’s flagship BiggerPockets Real Estate Podcast, covering a range of strategies, tips and news analysis, as well as the beginner-focused Real Estate Rookie podcast, the Bigger Pockets Money personal finance podcast - co-hosted by BiggerPockets CEO Scott Trench - and The Real Estate InvestHER Show, a podcast focused on femal property investors. 

It also includes On the Market, hosted by the company’s vice-president of data ana analytics Save Meyer, and the Bigger Pockets Dailypodcast, which features audio versions of articles and blog posts published on the site.

Financial, economic and investment podcasts are becoming a growing trend both in the UK and in the US as economic turbulence affects cost-of-living for many people. Production companies such as Goalhanger and Persephonica have launched economics and personal finance podcasts to capitalise on this interest, and Cumulus is the latest company to try and capture a greater share of this market.

The Cumulus Podcast Network is part of Cumulus Media, which owns and operates more than 400 radio stations across a range of markets. The podcast network is the sixth largest in the US in terms of sales, according to Triton Digital’s latest Podcast Ranker report, with almost 500 active podcast and more than eight million average weekly downloads.