Realm signs US sales deal to represent Adelicious podcasts

Company will handle overseas monetisation for select podcasts including Noiser hits

Audio fiction company Realm has signed a new deal with podcast network Adelicious, the company has announced, making Realm the exclusive US advertising representative for a range of Adelicious’ shows.

Under the new agreement, Realm will manage US ad sales for podcasts including Intelligence Squaredand the British Podcast Award-winning Super Great Kids' Stories, as well as a select range of popular titles from production company Noiser, which is run by Adelicious co-founder Pascal Hughes. This includes Real Dictators, Real Survival Stories, and Short History Of...

"We’re thrilled to collaborate with the talented team at Adelicious to bring their impressive slate to more advertisers and listeners,” said Mary Assadullahi, vice president at Realm. “Adelicious has built an incredible network in the UK and we are excited to work with them to bolster their presence and success with US audiences and brands. It’s great to close out Realm’s year on such a high note."

Realm is best known as a production company and distribution network specialising in audio fiction. The company has produced podcasts for a range of major entertainment companies based on established IP, including Harley Quinn & The Joker: Sound Mind,The Flash: Escape The Midnight Circus and Orphan Black: The Next Chapter. The company also partnered with entertainment media company IGN last month to adapt a range of videogame IP into scripted audio productions, and acquired podcast companies Pinna and Lipstick & Vinyl earlier this year.

Adelicious has also had a successful year, securing a number of partnerships including negotiating Uber’s recent sponsorship of Steven Bartlett’s Diary Of A CEO podcast. It also represents ad sales for Staying Relevant, co-hosted by recent I’m A Celebrity winner Sam Thompson.

“From the first conversation with the team at Realm, it was clear that we’re on the same page about the podcasting market and the opportunities ahead of us,” said Adelicious managing director Andrew Goldsmith. 

“What’s more, we quickly realised that our company values and culture are a great match. This makes partnering with Realm an exciting and natural choice for us as we look to continue to grow our performance in the US and around the world.”