Poddster, a video podcast production studio based in Dubai, has partnered with local fitness centre chain GymNation to launch a podcast studio in the company’s flagship location in Dubai’s Motor City district, according to Gulf News.
The new podcast studio is set to launch in January 2024 and will be open to both members and non-members of GymNation, focusing primarily on content around the health and fitness industry from influencers, athletes, health professionals, and fitness enthusiasts.
According to Poddster co-founder and CEO Vuk Zlatarov, the partnership is “not just about co-locating a podcast studio within a gym” and aims to merge the company’s podcast production expertise with GymNation’s presence as the largest gym in the Middle East.
“Poddster and GymNation share a commitment to excellence and also an innovative approach to their business models,” said Zlatarov. “By joining forces, we're pioneering a space that intertwines content creation with physical well-being, offering a unique experience to the market.”
In addition to the main podcast studio at Gymnation’s flagship location, Poddster also plans to expand its collaboration with the gym operator across its other facilities in Dubai and beyond. According to Poddster, 15% of its regular business comes from the health and fitness sector, which makes this partnership a good fit for its brand.
Poddster has partnered with a number of other brands in the past including international ones such as audio brand Shure and technology company Canon, as well as others based in the Middle East such as music streaming platform Anghami and podcast platform Podeo.
“We are excited about our collaboration with Poddster as it represents a strategic convergence between fitness and content creation,” said GymNation CEO Loren Holland. “Poddster's strong reputation in the podcasting domain aligns with GymNation's commitment to innovation and the partnership will provide people with an inspiring space for connection and personal growth.”
In the UK, brands that have made a similar move include brewery and pub chain BrewDog, which opened a podcast studio in its flagship Waterloo bar which podcasters can book for recording sessions. The podcast studio is also now the home of That Peter Crouch Podcast as part of its long-term partnership between BrewDog and the show.