Independent audio ad-sales company Adlarge has announced three new additions to its podcast network which bring more female perspectives into its collection of shows.
The three new shows include The Moments Podcast with influencer Lexi Hidalgo, which focuses on the experiences of young women navigating the complexities of young adult life, couples therapy podcast Dear Young Married Couple with marriage counsellors Adam and Karissa King, and parenting podcast The Mother Daze with Your Zen Mama community creators Sarah Wright Olsen and Teresa Palmer.
With this partnership, AdLarge will be responsible for the business side of those podcasts and will help them monetise their content by connecting them with its line of clients and advertisers across “fortune 500 companies to emerging DTC brands”.
AdLarge’s podcast network has over 150 shows across multiple genres including a number of Disney and Nickelodeon rewatch podcasts created in partnership with podcast network PodCo. The ad-sales company also recently partnered with AI-powered podcast measurement platform Barometer as part of its commitment to provide advertisers with brand-suitable and brand-safe content within its podcast portfolio.
“As podcasting continues to scale, brand suitability and safety are more important than ever before,” said AdLarge CEO Cathy Csukas. “It’s imperative we provide this level of transparency and accountability to brands as an industry.”
AdLarge also partnered with brand safety and contextual intelligence solution Sounder and ad inventory management platform Flightpath in September to make Flightpath’s Sales Availability Dashboard accessible to its clients. The availability dashboard includes a nine-month view that can help publishers predict and prevent oversold inventory and campaign under-performance.
In addition to the new partnerships, AdLarge recently appointed Tom Brady - former Disney Advertising Sales senior director - as vice president of sales. Brady brings over two decades of experience in the advertising industry to the role and will be responsible for overseeing audio sponsorships and ad campaigns.
“I’m delighted to be joining AdLarge Media,” said Brady. “The AdLarge portfolio is extremely impressive and provides marketers an excellent opportunity to reach potential customers. The radio networks and NASCAR provide tremendous reach and the Podcast portfolio is extremely targeted and best in class. I feel AdLarge is in a terrific position and poised for success.”