TV streaming platform Roku will host podcasts from Hispanic podcast network reVolver on its platform via a free ad-supported television (FAST) channel as part of a new partnership, the company has announced.
The partnership aims to bring reVolver’s portfolio of multicultural podcasts to new audiences in order to expand their reach and impact. reVolver’s line of programming includes shows across multiple genres in both English and in Spanish including comedy podcast The Shoboy Show, true crime podcast How To Bribe A Judge, and more.
“Being part of the Roku platform is a game-changer for reVolver Podcasts and the entire podcasting industry,” said reVolver Podcasts president Jack Hobbs. “This collaboration opens new doors for content creators and listeners alike, providing an unparalleled platform to showcase diverse voices and perspectives.
“We believe this partnership will revolutionise podcasting, offering an exciting avenue for the future of audio as well as video programming.”
As part of the partnership, reVolver is also planning to launch a new app which is designed to seamlessly integrate with Roku and enhance the overall podcasting experience of users on the platform. The reVolver FAST channel was created in collaboration with Adori Labs which uses AI to convert text and audio into video that can be distributed and monetised across other channels.
Roku recently expanded its long-term partnership with audio giant Spotify to bring video ads to users of the Spotify app on the platform. Brands will be able to reach audiences that access the Spotify app through Roku and advertise on its content, including video podcasts.
Podcast network Wondery has also recently expanded its content to FAST channels. The Amazon-owned podcast company launched three new video podcast channels across its parent company’s ad-supported TV streaming service Freevee in October this year, in order to expand its audience and revenue stream.