Bauer Media Audio COO steps down amid senior leadership shakeup

Chief officer of strategic partnerships and events will also leave

Bauer Media Audio UK’s chief operating officer Graham Bryce is to leave the audio broadcaster to pursue other projects, the company has announced, as part of wider restructures of the division’s senior leadership

The audio business veteran served in the company for over 14 years in various different roles, including managing director of Bauer Media Audio in Scotland, and the group managing director of Bauer City Network. In his most recent role, which he started in September 2021, Bryce worked on building the on-demand audio platform Rayo as well the Hits Radio Brand. 

“There is never an easy time to leave but having built the exciting Rayo digital proposition along with the Hits Radio Brand – which has doubled its audience from 6 to 12 million listeners, topped by seeing Greatest Hits Radio achieve the milestone of being the UK’s most-listened to commercial station, I feel the time is right to move on for a new chapter,” said Bryce. I” leave behind hugely talented friends and colleagues whom I will miss immensely but I also know they will take the business to new highs.”

In addition to Bryce’s departure, the company also announced that Bauer Media Audio’s strategic partnerships and events chief officer Steve Parkinson will also be stepping down from his role to move on to new opportunities. Prior to starting this role in September 2021, Parkinson served as the group managing director of National Radio for over 13 years. 

“After 18 years as part of the leadership team for Bauer, it’s been an honour to have served in numerous roles from Brand and Marketing Director, through to Group Managing Director for our national brands, and latterly strategic partnerships and events officer,” said Parkinson. “Highlights include creating KISSTORY, Scala Radio and Magic at the Musicals as national audio brands, with 50+ Live events between them across the UK and Europe, of course seeing the business hit record audience reach and revenues.

“I’ll miss so many of the talented people within Bauer, but I’ve a new journey in the planning and I leave Bauer knowing it will go from strength to strength.”

Bauer Media Audio UK’s CEO Simon Myciunka also commented that the company has the creative ambition to continue pushing boundaries, focusing on both creating “market-beating” traditional radio while also continuing to innovate its capabilities in digital by transforming the business so it is set up for the future. 

“Graham and Steve have both made significant contributions to Bauer Media Audio UK and I would like to thank them for their creativity, expertise and commitment in making the business what it is today and wish them the very best for the future,” said Myciunka. 

Finally, Bauer Media Audio's managing director for Northern Ireland David Tighe is also to step down amid the reshuffle, with Myciunka citing a desire to "align the NI management structure to the rest of the UK business".

"I send my thanks to our fantastic teams in Northern Ireland," Tighe said, "as well as all our brilliant partners, advertisers and sponsors. It’s been an honour to develop relationships at the very highest levels while leading such talented and driven people. I leave the business on a high, having completed a cultural transformation which has led to the largest audience figures ever, record breaking commercial delivery and an extremely strong digital offering."


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