Spotify announced as headline partner for next year’s Podcast Advertising Summit

Goalhanger to record exclusive live podcast during the event

Spotify has officially been announced as the headline partner for next year's inaugural PodPod and Campaign Podcast Advertising Summit, aimed at educating marketers and agencies on the impact of podcast advertising and branded content. 

As part of the partnership, Spotify’s head of sales for Northern Europe Ed Couchman will be speaking at the event, taking part in a panel discussion on how brands can create powerful podcast advertising. Spotify will also deliver a keynote session on the main stage, the details of which will be revealed closer to the event. 

To close out the conference, Spotify will also be hosting an exclusive live podcast recording session, in partnership with independent podcast production company Goalhanger. The audio giant has an existing partnership with Goalhanger, using its podcast hosting and monetisation platform Megaphone to help grow its audiences and monetise its content.

“We are delighted to join forces with PodPod and Campaign for this inaugural UK event dedicated to podcast advertising,” Couchman told PodPod. “The Podcast Advertising Summit presents a prime opportunity to celebrate innovation, showcase best-in-class work and highlight leading voices from across the industry. It also serves as a testament to the many opportunities for brands to harness podcasts to help achieve their business objectives in 2024”.

The Podcast Advertising Summit is set to take place on 25 January 2024 at the Barbican Centre in London, the same venue where PodPod’s inaugural Podcast Growth Summit is taking place on 30 November. Other partners for the event include branded podcast company Fresh Air and carbon measurement platform TRACE by Isla as the sustainability partner. 

The event is open for both companies that have bought into the medium and those that are still considering it, showcasing why podcasting should be a key brand channel in 2024. Confirmed speaker sessions include a case study presentation on branded podcasts, insights into podcast measurement, and more. 

“The Podcast Advertising Summit is the place to be for any brand or agency that wants to take advantage of the vibrant, diverse, and highly engaged audiences that characterise this rapidly-growing medium,” said PodPod editor Adam Shepherd. “We know how important impact, reach, and authenticity are for advertisers, and in this one-day programme, we’ll explore how companies continue to help companies meet these needs, while ensuring brand safety and maximising campaign value.” 

“You’ll hear case studies from brands who’ve walked the walk, guidance on how to build podcasts into your media mix, and how evolutions in the adtech space are making podcast advertising more efficient than ever before.” 

In addition to the speaker sessions, there will be a number of networking breaks during and after the event that offer attendees a chance to speak to fellow professionals in the podcast advertising space. Tickets are currently on sale with early bird tickets costing £350 +VAT - available from now until 15 December - and standard tickets costing £450 +VAT. 

PodPod and Campaign are also hosting the inaugural Audio Advertising Awards next year; an event which aims to celebrate the work of advertisers, agencies, media owners, and creators within the audio space, including radio, streaming, and podcasting. Brands and agencies have until 18 January to meet the standard deadline for entry.