Acast is launching a new pop culture and entertainment podcast with progressive news website HuffPost as part of its ongoing partnership with the publication’s parent company BuzzFeed, the company has announced.
The weekly podcast series titled I Know That’s Right is hosted by HuffPost’s senior culture reporter Taryn Finley, who gives a rundown each episode on the latest trending topics on the internet and speaks to a guest to deep dive into some of the topics mentioned.
“BuzzFeed Studios and HuffPost are thrilled to spotlight Taryn Finley’s unique takes on pop culture and the internet with our new podcast, I Know That’s Right,” said BuzzFeed Studios head of unscripted Paul Ricci. “From trending topics to cringe-worthy messes, Taryn and her guests will entertain and enlighten audiences, and keep listeners coming back for more.”
I Know That’s Right is launching 8 November and will be distributed by Acast across all major podcast platforms. As part of the partnership, the podcast will also be monetised through Acast’s advertising marketplace, with brands having access to sponsorship opportunities including host-reads and dynamically inserted ads.
Acast and BuzzFeed first announced their content partnership in March last year with the aim to roll out six weekly podcasts under BuzzFeed Studios, which so far include I Know That’s Right, interview podcast Bite Club under its food network Tasty, and Am I Doing It Wrong? under HuffPost.
As part of the partnership, Acast supports the shows by being responsible for distributing them across all podcast platforms, providing production services and creative direction, and managing the monetisation of the podcasts with a dedicated sales team.
“BuzzFeed and HuffPost have played massive roles in defining the internet culture that we know today,” said Acast Creator Network senior vice president Veronika Taylor. “For years audiences have flocked to them for the latest entertainment news, culture trends, and to find out which 90s sitcom character is their true spirit animal. With I Know That’s Right, we’re creating conversations around those moments and trends for audiences across all listening apps to enjoy.”
