Content creation company Tenderfoot TV has acquired Resonate Originals, the podcast production company behind its chart-topping true crime series Up and Vanished, the company has announced.
Resonate Originals, formerly known as Black Mountain Media, is the podcast division under production services company Resonate Recordings. As part of the acquisition, Tenderfoot TV will gain full ownership of all its originals as well pending shows and staff located in Florida and Kentucky, while Resonate Recordings will continue to run independently.
“When we were certain about selling the Resonate Originals vertical of our brand, we wanted to make sure that the buyers for this were aligned with our values and possessed the creative flare to properly execute across these popular shows, and that is why we brought the offer to Tenderfoot TV,” said Resonate Recordings co-founder and CEO Jacob Bozarth.
“Over the years, we’ve had a chance to not only create with the Tenderfoot team, but witness firsthand why they stand out amongst the podcast industry, and that is why we’re thrilled that we could make this deal happen.”
Tenderfoot TV and Resonate Recordings already have a pre-existing partnership which has been ongoing since 2017, with the latter having produced season one of Tenderfoot TV’s hit podcast series Up and Vanished. The pair have gone on to partner on a number of co-productions, including investigative true crime series Culpable, Undetermined, This Day in Crime, and Turned Podcaster.
This deal marks the first acquisition for Tenderfoot TV since the company first launched in 2016, and is part of its growing podcast strategy with the platform having amassed more than 800 million downloads across its line of shows. The company’s founder Payne Lindsey called the acquisition a “full circle moment”, and said that it was evident from the beginning that the partnership would go far.
“For the past seven years, we’ve had a chance to elevate and reimagine the most powerful vessels and tools to tell these stories alongside our partners at Resonate,” said Tenderfoot CEO Donald Albright. “We’re grateful for the opportunity to have partnered with them and be able to acquire these shows fully, while absorbing phenomenal talent such as Culpable host, writer, creator Dennis Cooper who can help us to continue delivering powerful content that we know our audiences love and expect.”
As part of its growing podcast strategy, Tenderfoot TV announced a new slate of shows in July this year, including new limited series and expansions of its brand franchises through spinoffs and miniseries. The company is also working on growing its subscription offering on its platform in order to grow its revenue stream, providing subscribers with access to ad-free listening and exclusive content.
