Acast is further expanding its podcasting efforts in Germany, growing its sales leadership team with the appointment of Maik Lenze as its new group business director.
Prior to joining the Acast team, Lenze served as the DACH country director of podcast ad sales and hosting platform Julep, under parent podcast company Libsyn. In his role, Lenze was responsible for leading a number of teams within sales, campaign and artist management, as well as developing and implementing the company’s market sales strategy.
As Acast continues to grow its presence in Germany, having paid over one million Euros to podcasters in the country from the beginning of this year to August, Lenze will play a role in further expanding the advertising side of the business by acquiring new partners, in addition to working on the company’s revenue strategy with the sales team.
"In recent years, we have built a fantastic team and a high-quality customer portfolio in the DACH market," said Acast Germany and France regional managing director Yann Thebault. “We aim to advance this development even further. We want to acquire new key clients and podcast creators, significantly expand our presence in the local market in 2024, and deliver the absolute best results to our advertising clients.”
“In this process, Maik Lenze will play a pivotal role. We are thrilled to have secured one of Germany's most renowned audio sales experts."
Lenze joins Acast with over 20 years of experience in the advertising and audio marketing industry, having served in senior positions across multiple companies, including Regiocast Digital, SPORT1, and ARD Media.
“With our international expertise and unique technical setup, Acast can not only target podcast campaigns to any imaginable audience but also measure their impact,” said Lenze. “This is a real game-changer and will propel our customers and agencies significantly forward."
