Spotify has announced the launch date and name of its new upcoming original podcast with comedian Trevor Noah, coming this November.
What Now? with Trevor Noah will feature the former late-night television host in deep conversation with a number of special guests, including entertainers, CEOs, actors, and athletes. The weekly series is hosted and distributed through Megaphone and will be available on all podcast platforms starting 9 November.
Noah’s new podcast was first announced in June at the Cannes International Festival of Creativity in France, during a session between Noah and Spotify co-founder and CEO Daniel Ek. Noah is the latest celebrity talent to join Spotify’s podcast portfolio, with others including Kim Kardashian, Jimmy Fallon, Julianne Moore, and more.
“It’s really exciting to be joining Spotify on a fun new adventure where we’ll engage in interesting and meaningful conversations with some of the world’s most fascinating people,” said Noah in the initial announcement. “We’ll also probably fix every single issue humankind has ever faced so you definitely want to join us for every episode.”
What Now? is executive produced by Noah and film producer Ben Winston, alongside Pineapple Street Studios co-founders Jenna Weiss-Berman and Max Linsky. The podcast is produced by Pineapple Street Studios, Day Zero Productions, and Fulwell 73 Productions.
In addition to hosting and distributing the podcast, Spotify is the exclusive sales partner for the series and is working with a number of sponsors to advertise on the podcast, including Amazon, Audi, Microsoft, Prize Picks, Smirnoff, and Starbucks.
Spotify Studios’ podcast network The Ringer also launched its first ever true crime podcast this week. Titled The Wedding Scammer, the show is hosted by The Ringer podcast producer Justin Sayles, who tracks down a mysterious figure who conned him.
“It’s not often that a journalist gets to write (or podcast) about something that happened to them, let alone something so bizarre,” said Sayles. “The Wedding Scammer is a chance to do some meta storytelling. Breaking the fourth wall, letting you in on the creative decisions we made and the emotions I felt along the way. Taking you inside preparation for crucial interviews and sharing the lessons we took from genre-defining true crime podcasts and documentaries.”