Webby award-winning podcast network Talkhouse has expanded its partnership with dynamic advertising company Backyard Ventures with the launch of a new podcast, the company announced.
The expansion follows the recent launch of Talkhouse’s latest weekly series Solicited Advice with former New York Times food columnist and viral content creator Alison Roman. With this partnership, Backyard Ventures will exclusively handle sales and brand partnerships across the podcast in addition to the other series within Talkhouse’s podcast network.
Backyard Ventures and Talkhouse’s existing podcast advertising partnership is based on finding long term and like-minded partners for the network, with brands having an opportunity to build awareness and connect with the audiences of the podcasts rather than advertising with one-off promotions.
“We are excited to continue our partnership with Talkhouse on yet another outstanding show,” said Backyard Ventures founder and president Matt Cisneros. “Partnering with Talkhouse, on season 1 of this exciting podcast is just the beginning for this partnership.”
“We’ve been very successful finding well rounded partners that align well and we’re confident that season 1 will net positive results for the brand partners we have on board.”
In addition to focusing on building long-term podcast advertising partnerships between brands and creators, Backyard Ventures also offers opportunities for programmatic advertising on podcasts to help creators further monetise their content.
In March this year, Backyard Ventures announced a partnership with podcast company Libsyn which allows brands to advertise on its podcast clients through Libsyn’s ad marketplace AdvertiseCast, with access to Libsyn’s Automatic Ads and contextual targeting solutions.
Backyard Ventures works with over 125 clients across podcasts, YouTube, and Newsletters including Ryan Holiday, host of business podcast The Daily Stoic as well as female empowerment and entrepreneur podcast, Boss Babe.