Spotify has announced the second class of podcasters who will be spotlighted as part of its RADAR programme, which showcases up-and-coming talent across the audio industry.
This year, 23 podcast shows across the US, Australia, and Europe were selected by Spotify, and identified as the “next big thing”. The RADAR programme will help these shows increase their exposure and find new audiences by helping to amplify their voices both on and off the platform.
“RADAR is about recognising emerging podcast talent on Spotify, inspiring listeners to discover new voices, and building new fan-driven audiences for creators,” said Spotify senior director and head of content partnerships, Bryan Thoensen. “We’re proud to unveil the second class of RADAR Podcasters — a diverse group from around the world — and excited to give these shows some much-deserved time in the spotlight.”
As part of the 2023 programme, Spotify has also launched a new global campaign for RADAR, which aims to further support the winning podcasters with a series of videos shared across digital channels and other social content, and OOH advertising in New York, London, and LA.
“We’re thrilled to introduce audiences to the future of music, songwriting, and podcasts with this new campaign,” said Spotify global music programs lead Hannah Beeching. “RADAR originally started as a way to support emerging artists and has now expanded to include songwriters and podcasters from around the world.”
“The program gives creators a global platform to help grow their careers and reach new and existing fans through bespoke social content, marketing, and editorial opportunities.”
Podcast winners from this year’s RADAR programme include Brown Bag, The BCC Club, Just The Nobody's, Good Children and The Scottie & Sylvia Show in the US, Half-Arsed History, The Tom and Frenchy Podcast, and We Don't Have Time For This in Australia, as well as local shows in France, Italy, and Spain, including ones like Cordialement, Zoé, Power Pizza, and Radio La Pera. Previous winners include podcasts from other markets like Indonesia, Mexico, Japan, and the Philippines.
“Being a part of the RADAR programme means a great deal to us because in just over two years after starting a podcast in a small Downtown LA studio, three Latinos from Los Angeles are being presented internationally to a wider audience as the future of conversation, said the hosta of Brown Bag, Letty Peniche, Rosecrans Vic and DoKnow. “One conversation can really change it all.”