Evergreen podcast network partners with Sounder for enhanced audio advertising

Sounder to use AI and contextual targeting to implement brand safety and suitability

Podcast production and distribution company Evergreen has partnered with AI-powered brand-safety intelligence platform Sounder to provide enhanced brand safety and contextual targeting solutions for advertisers. 

With this partnership, Sounder will provide brands advertising on Evergreen’s podcast portfolio with third-party verification, using AI and ML to analyse the content and determine if it is brand safe and suitable, as well as provide publishers with contextual topics to ensure that they run an effective and targeted campaign.

“Evergreen Podcasts is thrilled to embark on this exciting journey with Sounder,” said Evergreen Podcasts CEO Michael DeAloia. “Our mission has always been to support and amplify podcast creators, and this partnership allows us to do that on an even larger scale.”

“In providing advertisers with the opportunity to align with relevant and suitable inventory, our teams are enabling substantial monetisation for Evergreen Podcasts creators.”

Evergreen’s podcast network covers a range of content across multiple genres including originals, branded shows, and partner podcasts. The company also recently acquired music podcast network Sound Talent Media to grow its slate of original programming, bringing aboard shows from the platform to the Evergreen podcast network.

“We are honoured to work with Evergreen Podcasts, a true trailblazer in the industry,” said Sounder vice president of sales and client success Brittany Hall. “Together, we will drive innovation and inspire advertisers to reach new heights with unmatched precision targeting.”

In August, Sounder expanded its offerings by partnering with ad inventory management platform Flightpath to integrate its context targeting solution across Flightpath’s forecasting tools, including a nine-month view that can help publishers predict and prevent oversold inventory and campaign under-performance. Ad sales company AdLarge also recently announced a partnership with both platforms to combine their individual offerings and bring them to clients who want to advertise across AdLarge’s podcast network.