The Sport Social Podcast Network has added award-winning unofficial Liverpool FC fan podcast The Anfield Wrap to its network, the company has announced.
With this partnership, Sport Social will help the podcast monetise its content with dynamically inserted advertising opportunities as well as helping grow its audience through marketing and distribution strategies. The podcast has been running since 2011 and averages 250,000 downloads a week across worldwide audiences, and has performed live shows across the US, Canada, Europe, the Middle East, Australia, and East Asia.
“In switching over to Sport Social we were committing to their future vision,” said Neil Atkinson, CEO of The Anfield Wrap’s namesake parent media brand. “For a long time now, we have been working with so many different voices across the football spectrum – and it made complete sense for us to partner with a network which is passionate about sport, news and entertainment – and where there’s a genuine feeling of creativity in the space we are communing in.”
“We've always prided ourselves on being part of that sort of community and working with Sport Social has created even more possibilities for us to continue the innovation we've been leading for twelve years.”
In addition to the main show, the podcast offers subscription-based content to fans which includes benefits like access to its entire back catalogue of podcasts and video shows, previews and reviews of Liverpool games, reactions to news, and interviews with special guests as well as players and managers.
“The Anfield Wrap is a giant in the world of Premier League fan media, and we’re thrilled to welcome Neil and the team to Sport Social,” said Sport Social Podcast Network head Stefan Doyle. “Adding The Anfield Wrap to our network strengthens our position as the go-to destination for outstanding football content for fans which will also create exciting opportunities for advertisers looking to reach Liverpool FC fans.”
“The podcast is essential listening for any supporter of Liverpool Football Club, and we’re really looking forward to helping The Anfield Wrap to reach even more of its fanbase across the world.”
Sport Social currently has over 300 titles across its network and recently expanded its global presence with its recent partnerships with US-based sports podcast network Blue Wire and Australian-based broadcasting corporation ARN. The partnerships allow brands opportunities to advertise across both networks’ popular sports titles and Sport Social the opportunity to advertise across Blue Wire’s network of sports podcasts, including titles like fantasy Premier League podcast Always Cheating.