Libsyn has signed an exclusive multi-year partnership with ABC Audio to represent its content sales, the podcast company has announced.
With this partnership, advertisers will be able to purchase both host-read and programmatic ad campaigns on ABC Audio’s podcast portfolio through Libsyn’s advertising marketplace AdvertiseCast. The marketplace reaches over 2,000 podcast advertisers including brands like BetterHelp, Bloomberg, Hask, and more.
“We are excited to embark on this strategic, exclusive advertising partnership with ABC Audio, a true icon in the media industry,” said Libsyn AdvertiseCast chief revenue officer Dave Hanley.“By combining our expertise in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”
ABC Audio’s podcast portfolio includes both award-winning original content such as daily current affairs podcast Start Here under ABC News and true-crime podcast Reclaimed: The Story of Mamie-Till Mobley, as well as partner content with brands from The Walt Disney Company, which includes podcasts such as the newly announced Frozen podcast, Frozen: Forces of Nature.
“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements this fall,” said Liz Alesse, vice president of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”
Libsyn has partnered with a number of podcast platforms and networks recently as part of its continued company expansion, which include podcast company Multitude, digital media agency Upfire Digital, and production company Big IP Media.
The company has also expanded its advertising offerings with the addition of features like Predictive Contextual Targeting which allows advertisers to target specific audience demographics based on their content preferences using audience data, advanced speech-to text transcription, and intelligent categorisation.
