Acast has promoted Lizzy Pollott to a newly-created role within the company as chief communications and brand officer, representing Acast's first C-level marketing and comms position.
Pollott, who was previously senior vice president of marketing, communications, and brand, has been working at Acast for nearly six years, having served multiple senior communications and marketing roles within the company.
“Acast has been on such an exhilarating journey since we started - from ambitious startup to public company and industry leader,” Pollott told PodPod. “Even so, podcasting is still such a young medium, with so much room for growth, education and innovation - especially when it comes to advertising.”
“I feel like we’re only just getting started, and I can’t wait - this is my dream job, with a dream challenge, and a dream team around me.”
As part of the new role, Pollott’s responsibilities will include overseeing and growing Acast’s global communications and marketing strategy and developing the brand. Pollott brings 17 years of experience in strategic communications to the business, growing brands and leading teams both big and small.
Prior to working at Acast, Pollott served as the creative director of creative agency Havas Play, formerly known as Cake, and worked at the company for 11 years, driving brand recognition for a number of companies including Virgin Atlantic, Sky, and Sony.
Acast is headquartered in Sweden but has operations in the UK, US, Europe, and other global regions with partnerships in the Middle East and Singapore. Pollott will report directly to Acast CEO Ross Adams, who is currently based in the US in order to grow the company’s strategy and advertising business in the region.
Acast’s growth strategy has involved a number of new appointments and restructures in its management team, which most recently included the appointment of former Lightbox Video Network CEO Greg Glenday as Acast's chief business officer and former Spotify director of client partnerships Ricardo Neto as vice president of sales in the US, as well as the promotion of Acast Creator Network director Tiffany Ashitey to interim US managing director and senior account director Gabriella Gregoris to group business director of national performance.