Audio measurement platform Veritonic has appointed Jon Gibs, former Spotify global director and principal data scientist, as a strategic advisor, the company has announced.
Gibs brings over 20 years of data expertise, having served a number of senior roles prior to joining Spotify in 2019, including chief data officer at media company L2 Inc, group vice president of data science and analytics at marketing company Huge, senior vice president of analytics and research at NBC Universal, and senior vice president of analytics and insight at Nielsen.
“With their innovative measurement and testing technology and an incomparable knowledge of audio, I am delighted to be stepping into an advisory role at Veritonic,” said Gibs. "I believe strongly that Veritonic’s data driven approach to audio advertising will help propel the audio marketplace to its next phase of growth.”
“I look forward to contributing to the continued innovation of the platform, utilisation of its capabilities, and releasing of new data that will move the audio industry at large forward.”
Gib’s appointment is part of Veritonic’s wider strategy to become the go-to platform for audio analytics and research solutions. The platform offers clients a number of solutions which help them to assess how competitors’ audio is performing, view in-depth analysis of audience-targeted audio assets like host-read ads, and measure the impact and performance of audio ads.
As part of his new role, Gibs will be responsible for providing the company with guidance on the best use of its capabilities, advancements, and integrations around audio research, creative testing, and attribution measurement.
“The Veritonic platform is at a critical inflection point in terms of innovation and utilisation,” said Veritonic CEO and founder Scott Simonelli. “With his exceptional wealth of audio and data expertise, Jon will undoubtedly be a huge asset in refining our roadmap and fortifying the data-driven excellence that our platform provides leading brands, agencies, and publishers around the world.”
Third-party measurement and attribution is an increasingly important consideration for podcast advertisers and a number of platforms have partnered with other companies to provide these solutions. This includes Acast, which recently announced a partnership with Podscribe, making the company its preferred attribution partner in order to provide its podcast advertising clients with advanced measurement solutions from the platform at no additional cost.
Acast also announced that it will no longer be accepting campaigns using Spotify’s Ad Analytics starting from 1 September, stating it wants to remain focused on fostering an open and transparent environment.