Fleur East, singer-songwriter and co-presenter of The Hits Radio Breakfast Show, is hosting a new podcast series with inclusive fashion brand Simply Be, which launched its first episode today.
The 10-part podcast series, titled Shaping Success, features the singer and broadcaster speaking to leading women in the UK about their careers and personal achievements. The podcast was created as part of a partnership between Simply Be and digital content agency Platform Media, negotiated by media agency the7stars.
“Shaping Success is all about celebrating inspirational women, from all walks of life and in all their shapes and sizes,” said Simply Be head of marketing Sinead Donohoe. “We worked closely with the7stars and Platform Media to build a podcast series that amplifies and celebrates influential and inspirational female voices, to really connect with our Simply Be audience in a fun and memorable way. We are delighted with the result.”
Guests that will feature on the podcast include Olympic champion Dame Denise Lewis, body confidence coach Alex Light, England rugby star Emily Scarratt, This Morning GP’s Dr Zoe Williams, model and trans activist Munroe Bergdorf, TV presenter Anna Richardson, Sugababe’s Mutya Buena, Paralympic gold medallist Ellie Simmonds, and singer and radio personality Beverley Knight MBE.
Shaping Success is available to listen to across all podcast platforms in audio and available to watch as a video on Simply Be’s YouTube channel, with shorter clips of the series distributed across its social media channels including Facebook, Twitter, Instagram, and TikTok.
“High-quality, thoughtfully produced branded entertainment is an incredibly powerful way for a brand to elevate its marketing strategy,” said Platform Media commercial strategy lead Taylor Barr. “Shaping Success is an inspirational podcast, which will reach, connect with, and engage Simply Be’s target audiences at the right times and in the right spaces.”
“With a combination of fresh, exciting subject matter and high-profile talent, Shaping Success provides Simply Be with authentic and unique content that demands attention and will allow them to forge a deeper, more emotional bond with audiences.”
The podcast is an extension of Simply Be’s spring campaign Serious About Shape, created by advertising agency House 337, which called for more women’s clothing to be better tailored for all different body shapes and sizes.
“Simply Be is all about championing women, so we wanted to create an engaging platform to build brand saliency and talkability with culturally relevant conversations,” said the7stars client partner Vicky Crouch-Marlow. “It’s great to work with brave brands that aren’t afraid to try something new and Shaping Success is a complete step change to what’s gone before in terms of creative and media, and we can’t wait to see it roll out.”