Sport Social Podcast Network is expanding its global presence by partnering with US-based sports podcast network Blue Wire and Australian-based broadcasting corporation ARN, the company has announced.
With this partnership, Sport Social will be able to expand its global reach, with Blue Wire and ARN offering brands opportunities to advertise across the network’s podcasts including popular titles such as Football Social Daily, Autosport F1 & Motorsport, Geraint Thomas Cycling Club, and more.
“It’s a huge milestone moment for us to be working with Blue Wire and ARN, both leaders in their markets who share our passion for audio and sport-focused content,” said Sport Social managing director Sophie Hind. “All parties can give advertisers wider access to global audiences and offer greater value for the podcast creators we work with, helping them access more potential sponsorship options from new brands.”
In addition to Sport Social’s podcast network, the company also works with advertisers to build campaigns focusing on reaching targeted audiences, and this partnership will also give Sport Social the opportunity to advertise across Blue Wire’s network of sports podcasts, including titles like fantasy Premier League podcast Always Cheating.
“We’re delighted to be partnering with Sport Social,” said Blue Wire network growth director Henry Ettinger. “For us, this partnership is a no-brainer; not only will it maximise revenue for both networks, it will also maximise revenue for all our podcasters too.”
“The team at Sport Social are innovative and hungry, and this partnership is another example of how we can work together to propel our companies and the industry forward.”