Audible will work with Bauer Media’s radio portfolio over the next eight months to promote its upcoming releases.
In a campaign brokered by Wavemaker, Audible has become the official partner of Hits Radio and Kiss on Mondays.
Presenters Fleur East and Tyler West will discuss their top audiobook and podcast picks. East presents Hits Radio Breakfast Show and West presents The Home Straight with Tyler West.
In addition to the Monday daytime slots, Audible will own the 12am-4am slot every day until March 2024.
With 10-second national credits running hourly, this slot aims to tap into listeners who require content throughout the night.
Simon Kilby, managing director at Bauer Media Advertising, said that Bauer “[believes] in the power of sound” and added: “Through this brand-new collaboration with Audible, we can truly showcase what the medium can do, encouraging our listeners to not only listen to radio but Audible stories too.”
This article first appeared on PodPod sister title Campaign