Transport app FREENOW has renewed its podcast partnership with media brand Time Out London and will be sponsoring season two of the show, set to launch next month.
The weekly podcast series, titled Love thy Neighbourhood, is hosted by Time Out London editor Joe Mackertich. It initially launched at the start of August with the aim of celebrating London culture by taking listeners on walking tours around the city with guests who show Mackertich their favourite spots, shops, restaurants, and so on.
A number of well-known talents made an appearance on the podcast, including RuPaul’s Drag Race UK finalist Bimini, actor, comedian and rapper Doc Brown, and comedian Chloe Petts. The second season will feature even more special guests, with two Christmas specials going out in December and the rest of the season continuing in January 2024.
“I know Love Thy Neighbourhood’s success was down to the strength of the idea, the calibre of the guests and the support given to it by its sponsor,” said Mackertich. “From an editorial perspective, we couldn’t have asked for a better partnership.”
“FREENOW's partnership with Time Out is such a seamless fit for our brand, and after a successful first season of Love thy Neighbourhood, we're excited to work with the team on a second season - helping Londoners explore their favourite London neighbourhoods with FREENOW,” said FREENOW UK head of marketing Michelle de Maat.
FREENOW was the launch partner for the Love Thy Neighbourhood podcast and the brand featured across the show with host-read pre-roll, mid-roll, and post-roll ads, as well as across Time Out London’s digital channels through a bespoke multi-platform campaign developed by the Time Out creative solutions team.
Each episode also ends the walking tour at the guest’s favourite neighbourhood pub for a sit-down chat, which is used as a backdrop for social video across Time Out London’s social media channels including Instagram, TikTok, and Facebook.
“We’re always looking for new ways to connect with and grow our audience, and launching the podcast as a brand new editorial product has proven a real success with tens of thousands of listeners tuning in, as well as engaging with our content across our social channels,” said Time Out Media UK managing director Rob Biagioni. “Continuing this journey with FREENOW shows the strength of our partnership - having worked together in the past on bespoke campaigns, we can’t wait to continue exploring London and beyond with FREENOW through the second season of our Time Out London podcast.”
