Bendigo Bank launches branded podcast on First Nation Elders

Podcast launched as part of Australia’s NAIDOC week

Australian banking company Bendigo Bank has launched a new branded podcast series, in partnership with podcast production agency The Peers Project, on First Nation Elders. 

The podcast, which launched today as part of Australia’s National Aboriginals and Islanders Day Observance Committee week, is titled A Yarn with our Elders and is hosted by Bendigo Bank inclusion specialist Simone Sexton. The four-episode podcast series features conversations between Sexton and First Nations Elders, aimed at providing listeners with better understanding and deeper knowledge about their culture.

“It is said in our culture that when an Elder passes away we lose an entire library of knowledge and wisdom, the telling of our 'Songlines' is transferred verbally by Elders,” said Sexton. “Podcasting is a modern way of telling and sharing these traditional stories, and a fantastic step forward as we continue to walk together on our journey to reconciliation. As custodians of the oldest continuing culture in the world, the knowledge and wisdom of our Elders is invaluable.”

The Peers Project is a BIPOC female-led production agency that works with brands to help them develop podcasts. Other brands the agency has worked with include Shopify, Indeed, Forever New and more. Its namesake series, The Peers2Peers podcast, hosts conversations with millennial entrepreneurs. 

“These are the kinds of conversations we dream of creating at The Peers Project, they matter to the audience and they make an impact,” said The Peers Project CEO Michelle Akhidenor. “Bendigo Bank is focused on providing opportunities and platforms to further our collective understanding and connectivity to First Nations communities and is an incredibly valued partner of The Peers Project, whose mission is to raise diverse voices and stories. We’re thrilled and honoured to bring this podcast project to life on behalf of Bendigo Bank.”

Bendigo Bank has previously launched another original podcast titled The Life Coach with accountant and comedian Suren Jayemanne on the basics of taking care of personal finance in the real world. The limited series ran for seven episodes in December 2020.