Australian mother-daughter podcast Basically Besties is now part of the Acast Creator Network, the company has announced, giving the independent podcast company rights to hosting, distribution, and monetisation.
With this partnership, the podcast will remain accessible to all audiences, with Acast monetising it across all podcast platforms. Brands can advertise on the podcast through the network’s ad marketplace with either direct or programmatic buys and sponsorship opportunities.
“At Acast we believe strongly in empowering independent creators to succeed on their own terms, and we’re so pleased to welcome Kat and Latisha to the Acast Creator Network,” said Acast Australia & New Zealand content director Guy Scott-Wilson. “Kat and Latisha have built a hugely impressive following of a traditionally hard-to-reach Gen Z audience, and we look forward to helping with the tools to take Basically Besties to even higher heights in the future.”
The podcast is produced in partnership with Amplify and hosted by Tiktok star Kat Clark - who has over 4 million followers on the app - and her daughter Latisha who later became popular on the platform herself, with over 1 million followers. Basically Besties launched in October 2022 and has since gained over 4 million downloads.
“There have been so many ‘pinch me’ moments over the past year, and I could never have imagined that so many people would engage closely with the content that [Latisha] and I produce,” said Clark. “From the beginning it’s been about making content and telling stories that are deeply personal, and we’ve had so much great feedback from listeners who have been able to relate to our stories and experiences. Since we launched, the podcast has grown so quickly, and we’re really looking forward to working with Acast during the next phase of our journey.”
“Basically Besties is already providing a gateway to podcasting for a young audience, and Amplify is aligned closely with Acast in the shared belief of the power of the creator economy,” said Amplify creative director Michelle Melky. “We’re confident the extremely talented Kat and Latish Clark will be the next Acast podcasters to shine!”
According to the latest Infinite Dial Australia report by Edison Research, Australian podcast listenership is at an all-time high with an estimated 9 million people listening to podcasts on a monthly basis. Listening is most popular with young listeners aged 18-24 with over 70% of respondents stating that they’ve listened to a podcast in the past month.