Technology podcast This Week in Tech is partnering with Libsyn’s Advertisecast marketplace for monetisation, the company has announced, along with the rest of its wider TWiT.tv network.
Established in 2005, TWiT has been an influential podcast within the tech industry for many years, and has spawned more than twenty spin-off shows covering various aspects of technology. It was also an early adopter of video podcasts.
As part of the partnership, TWiT.tv will leverage Advertisecast’s full suite of monetisation options, including host-read ads, dynamic ad insertion, and programmatic ads through Libsyn’s Automatic Ads tool.
“We’re impressed with Libsyn AdvertiseCast’s premium host-read expertise and programmatic advertising capabilities,” said Lisa Laporte, CEO of TWiT.tv. “Throughout our pilot phase, they’ve consistently demonstrated a higher fill rate, making them an invaluable partner for our next phase of podcast monetisation and audience growth.”
The company has been investing heavily in creator partnerships this year, including recent agreements with Roseanne Barr and The NewsWorthy, among a number of other shows.
“We are thrilled to be chosen as a trusted advertising partner by TWiT.tv, a pioneering force in technology news podcasts,” said Trevr Smithlin, chief innovation officer and head of publisher relations at Libsyn’s AdvertiseCast.
“TWiT.tv's commitment to delivering high-quality, informative, and engaging tech content aligns with our mission of connecting advertisers with premium podcast inventory. We look forward to providing TWiT.tv's growing tech-savvy audience with impactful and relevant ads that enhances their listening experience while supporting the growth of their favourite shows.”
