Digital audio technology company Triton has acquired programmatic advertising intelligence platform Manadge, the company has announced.
With this acquisition, Manadge will join Triton’s team and use its technology to enable the platform's publishers and demand partners to track advertising-related data and analyse the performance of their ad campaigns in real-time via its analytics platform.
“Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” said Triton Digital president and CEO John Rosso. “The Manadge platform will enable Triton’s publisher, sales house, and demand partners to better analyse advertising data and use Manadge’s powerful UI to make data driven decisions for their business.”
Manadge is integrated with over 60 Supply Side Platforms (SSPs) and ad servers, and offers analysis, comparison dashboards, and KPI tracking for programmatic market participants, as well as direct orders.
“At Manadge we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before,” said Manadge CEO and founder Nathan Venezia. “We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyse and track advertising revenue for all audio types.”
The acquisition of the Paris-based adtech company also expands Triton’s international presence. Other recent developments from Triton include expanding its partnership with ad delivery provider Basis Technologies to include broadcast radio ads for the first time.
Triton also recently partnered with global advertising marketplace Audacia, which allows the network to access Triton Digital’s exchange of premium audio publishers in order to expand its reach in the Asia Pacific region.
