Award-winning podcast production company Mags Creative has signed with talent management firm Creative Arts Agency (CAA).
With this partnership, Mags Creative will be able to expand internationally, growing the UK audience for its content in the US, where CAA is based. The independent company will also work with CAA to develop new ideas in the audio space and adapt some of its original IP into film, TV, live shows, and so on.
“We're thrilled to announce that we've signed with a leading entertainment agency, CAA,” said Mags Creative co-founder Hannah Russell. “As we focus on continuing to serve mass audiences and staying at the forefront of content innovation, we will be working closely with CAA to deepen partnerships and expand our reach internationally.”
Mags Creative has also recently partnered with BBC Sounds to contribute for this year’s Audio Lab programme by working with one of its creators, Anouska Lewis, to produce her podcast idea Hometown Boring on the towns and cities branded unattractive or boring. According to Mags Creative head of production James Norman-Fyfe, the initiative is part of the company’s commitment to showcase female-centred stories.
Podcasts that Mags Creative has produced include sex & relationships podcast It Can’t Just Be Me with Anna Richardson in partnership with Podimo, Spotify original Partners in Crime with Laura Whitmore and Iain Stirling, career podcast Carolina Herrera Presents: Walk Tall, and many more.
At this year’s Podcast Show in May, Mags Creative also announced that it was going to be launching a new podcast with youth charity The Duke of Edinburgh’s Award which is set to launch in the summer. The podcast was created with 30 young people that ranged from 14 to 24.