Ubisoft hands Acast control of podcasts

Acast will take care of the distribution, sales and promotion of Ubisoft podcast operations

Video game publisher Ubisoft has announced a partnership with Acast to manage its podcast operations. 

Acast will be taking care of the distribution, sales and promotion of Ubisoft’s podcasts including Echoes of History, Beyond Games and Tech Makers. Ubisoft has a range of podcasts with ties to its most successful games, and an audience split between Germany, the United States, France, Spain and China. 

As a result of the new partnership, Ubisoft will have the opportunity to run sponsorship and advertising across the Acast network, as well as strike up regional brand partnerships. Acast say there will be opportunity for in-game integrations and cross-promotional activity to also boost revenue.

Acast will be distributing Ubisoft podcasts across all listening platforms, including Apple Podcasts, Spotify, Amazon Music, Google Podcasts and everywhere else listeners get their podcasts.

Francois Tallec, vice president of brand and transmedia partnerships at Ubisoft, said: “Ubisoft is excited to expand both our reach for this growing and thriving content as well as create a unique untapped revenue stream.” 

Ubisoft are trying to make their brand more appealing to new listeners and advertisers by creating podcasts that bring video game universes even closer to the real world. Ubisoft has also been able to attract both gamers and communities beyond the core player audience with these podcasts, and the added distribution is expected to boost this reach.

Cédric Begoc, content director at Acast France, said: “Ubisoft is a perfect partner for Acast. The ability for us to work with a global gaming empire as they double down on their podcast representation is a fantastic challenge. We know we can provide unparalleled support and opportunities in monetisation, but having a receptive, creative team that is willing to push boundaries with us means our opportunities become endless. Ad creative, audience targeting, thematic exploration of video games in audio form – it’s all so exciting.”