The Podcast Show is officially launching today with a Preview Night taking place later this evening at the Business Design Centre in Islington, London.
This annual international festival celebrates the art and business of podcasting by bringing together industry experts and creators from around the world from 24 to 25 May, with an additional week-long live podcast show running from 22 to 28 May. A number of leading audio companies are taking part in the event, including headline partners Acast, and Amazon Music subsidiary Wondery.
PodPod is also a media partner for The Podcast Show and will be taking part in the event with a number of sessions running on Wednesday and Thursday. It will also support the Brand Works Theatre on the main show floor alongside sister title Campaign, presented by Global in association with Fresh Air.
On day one, sessions from PodPod kick off with a panel discussion on the Talking Podcasts ‘Creator 2’ stage at 10am on self-starting your podcasting career, featuring a number of winners from PodPod’s inaugural Faces to Watch programme. This includes freelance podcast presenter Bobby Temps, Auddy production manager Liam Heffernan, freelance producer Ewan Cameron, and host of Cocktails & Takeaways podcast Madame Joyce.
Later in the afternoon, at 1.45pm, PodPod will interview the team behind award-winning show An Idiot's Guide to Saving the World at the Brand Works stage to talk about how brands can use podcasts to inspire action. Afterwards, another session on the same stage at 2.30pm will feature an interview with Craft Media and Brewdog on their partnership with That Peter Crouch Podcast and how they transformed the Laout lager stout mix from an idea to a reality.
Day two of the festival will continue with a number of other sessions from PodPod, starting with a second Faces To Watch panel on the future of podcast advertising with Mags Creative head of commercial Charlotte Newing, Acast key account manager Dapo Olowu, and Crowd Network head of finance Christie Cremin. The panel will take place at 10am at the Talking Podcasts ‘Creator 1’ stage.
At 1.45pm, a session will be held at the Brand Works stage with Lloyd’s Bank and Zenith Media on the importance of building long-term relationships with podcasts and the key to creative collaboration. Later at 2.30pm, a session from Campaign will follow on the same stage with Mars, Barclays, Pogust Goodhead and TUI on how advertisers can use podcasts to drive engagement.
PodPod editor Adam Shepherd will also be moderating a session for branded podcast agency 18Sixty on day Thursday at the Brand Works stage from 12:45pm. The session will feature 18Sixty founder Gareth Evans, PR Manager Alice Cottingham, and Canopy & Stars head of PR Emily Enright discussing how to make a podcast sound exactly like your brand and how to integrate it into your content marketing strategy.
In addition to the sessions, PodPod will also be covering news announcements from the event including podcast launches and partnerships as well as speaking to a number of key attendees. An episode of the PodPod podcast will also be recorded on location from The Podcast Show with host Rhianna Dhillon.
On Tuesday evening, Preview Night will provide a sneak preview of the event hosted by award-winning radio and TV presenter Nihal Arthanayake. Other activities that will take place this evening include a keynote session with members of the International Industry Advisory Panel and a session between broadcaster and founder of the Happy Place brand Fearne Cotton and YMU Entertainment.
Crime Junkie host and founder of audiochuck Ashley Flowers will be presented with The Podcast Show’s inaugural International Podcast Trailblazer Award by Cotton this evening, recognising the global impact she has made in the podcast industry with her work.