Flora Woodhouse

Podcast partnership manager, Global

Flora Woodhouse joined radio and podcast giant Global last year, assuming her current role as podcast partnership manager within the newly formed podcast commercial team. She previously worked at Mediacom for five years as a senior planner and account director for implementational planning, following an initial role within the Dentsu Aegis Network’s media investment division. As a result, she has great experience working with clients and partners on both the agency and media owner sides. 

She currently reps major media investment and advertising holding company GroupM, and has brought in some stellar partnerships. Woodhouse managed to bring BT on board as the headline sponsor for smash-hit current affairs podcast The News Agents, closing the deal before the podcast had even launched. 

She has also worked with a number of other household name clients, including Sky’s streaming service NOW TV, which she encouraged to invest in podcasts as part of its campaign spending, including a premium branded episode. Woodhouse is even selling partnerships and campaigns on an international basis, including an upcoming campaign with discount fashion and homewares retailer TK Maxx running in the Republic of Ireland.

Nominated by: Maddy Comber, podcast partnership account manager, Global