Charlotte Newing

Head of commercial, Mags Creative

Charlotte Newing is the head of commercial at podcast production and promotion company Mags Creative, and cut her professional teeth almost exclusively in the world of podcasting, immersing herself in the industry when Mags Creative was just a startup and she was one of the first team members. She’s worked over the last three years to help grow it to one of the top podcast production and promotion companies that it is today.

The award-winning company creates custom content for brands from Meta and Google, exclusive shows for Spotify, Podimo, Amazon Music and the BBC, as well as their own Originals including I Am… With Jonny Wilkinson and Blended with Kate Ferdinand. Intrinsic to the commercial success of the bootstrapped business is Newing’s ambition and hunger for revenue growth. She delivers a world-class service for existing and new clients, ensuring Mags Creative delivers the best solution possible. 

Aside from securing deals with international brands, Newing has been key to Mags Creative’s work with commissioners. She led the negotiations with Podimo to ensure that Mags was one of their partners when they recently announced their UK slate. Newing has a killer handle on the podcast industry landscape and has shared her knowledge at leading events such as The Podcast Show and the International Women’s Podcast Festival. She is an absolute expert in her craft, and a true thought leader in the industry. 

Nominated by: Alisha Dandridge, head of marketing, Mags Creative