The Tea with Twiggy podcast is being moved from Acast to Auddy ahead of the next season, the co-founder of production company Stripped Media Kobi Omenaka has confirmed.
The process will be finalised in the next week, before the next series launches in May. Omenaka told PodPod that despite the fact that the lifestyle interview podcast is hosted by British cultural icon and 60s supermodel Twiggy, it’s still “not a big enough podcast for Acast to think about”, and that he feels it is not being monetised effectively.
Tea with Twiggy is the seventh of Stripped Media's 16 podcasts to make the move to Auddy, and Omenaka said that he’s already seen a huge benefit in advertising across the shows by incorporating sponsor reads more often.
Auddy’s monetisation model is primarily based on forming direct partnerships and sponsorships with advertisers, which is designed to support podcasts with smaller audiences - as opposed to Acast’s CPM-based spot-ads model which is more effective for podcasts with big audiences.
Omenaka added that he has no doubt that if Auddy gets as big as Acast, then they would also struggle to offer a personalized, hands-on approach, but the current size of the company works well for smaller shows. Currently, First Film Club and The Bake Down are the only shows from Stripped Media on Acast, while the rest are on various other platforms.
Hit film review podcast The Cinemile is another podcast that recently opted out of its current hosting and monetisation agreement with Acast and moved over to Auddy instead. This was revealed by the co-hosts Cathy Cullen and Dave Corkery when they featured as guests on a previous episode of PodPod.
Corkey co-founded Stripped Media and also hosts other podcasts on the network such as His Darker Materials and The Wire: Stripped. The pair told PodPod that the revenue they made from their subscription service on Patreon in one month was more than they would be getting in a year of working with Acast.
“We don't get sponsorship, but they run ads on it,” Cullen said. “And I'm like, that advertiser - cause it's occasionally a TV or a film ad - they're getting our audience and we're getting like 50 quid for it.”
“And to me that feels wrong. And that's one of the reasons we are gonna come off Acast - because we feel like something's wrong there for us. It works if you've got a load of listeners; it doesn't work if you're like us, which is a really engaged but relatively small audience.”