Australian broadcast and on-demand audio company ARN’s iHeartPodcast Network has announced that it has extended its multi-year commercial partnership with podcast company Audioboom.
With this partnership, the iHeartPodcast network can continue to expand its podcast offering and connect brands and advertisers with Audioboom’s podcast audiences including Australia’s second most popular podcast - according to the Triton Digital’s podcast ranker - Casefile True Crime.
“With Australia’s deeply engaged podcast audience and ARN’s proven capabilities, furthering this strategic relationship will provide our creators with the best commercial opportunities in the region - a key component to Audioboom’s global podcast strategy,” said Audioboom CEO Stuart Last.
ARN first signed with Audiboom in 2020 which allowed the iHeartPodcast Network to expand its sales portfolio with the podcast company’s slate of shows including No Such Thing As A Fish, True Crime with Kendall Rae, Murder, Mystery & Makeup, The Tim Dillon Show, and Formula 1 official podcast F1: Beyond The Grid.
ARN’s iHeartPodcast Network is currently Australia’s number one podcast publisher, according to Trition Digital, with 4.7 million monthly listeners and 24 million monthly downloads. Audioboom follows behind on the list as the fourth top publisher in Australia under LiSTNR and Sirius XM.
“For over three years, Audioboom has been central to our offering,” said ARN head of digital audio Corey Layton. “Led by Australia’s biggest true crime podcast, Casefile, we’re thrilled to have extended our partnership, bringing their high-quality content to listeners and brands alike.”
Alongside AudioBoom, ARN also signed another commercial partnership at the same time in 2020 with podcast network Kast Media and added new titles to its portfolio including On Purpose with Jay Shetty, The Fighter & The Kid, and Impaulsive with Logan Paul.