At PodPod, we’re passionate about showcasing the excellent work being done in the podcast industry - and that includes the marketers and media planners investing in audio content to drive meaningful conversations.
Podcasting is more than just a vehicle for content; it’s a storytelling format that allows brands to reach new and existing audiences in fresh, engaging ways, capturing their attention and building connections that can influence real change in behaviours and consideration patterns.
That’s why we’re putting out a call for podcast marketing and advertising case studies, to give brands and agencies a platform to demonstrate how podcasting is being used as part of media mixes and campaigns across a wide variety of fields.
If you’re a marketing professional, agency creative, media planner, ad buyer or brand advertiser, and you’ve been using podcasts as part of your strategy, then we want to hear from you. Whether that’s running programmatic spot ads through a digital exchange, tailored partnerships with specific shows, or full-on branded podcasts, we want to know what role podcasts are playing in your advertising plans, and how you’re using audio content to meet your goals.
You’ll have the opportunity to shout about your strategy, and how you’re reaching your customers through the power of audio, in front of PodPod’s audience of audio and advertising professionals, showcasing your innovation and leadership in the space. To put yourself forward for consideration and be in with a chance of telling your story, simply get in touch by emailing adam.shepherd@haymarket.com.
