Advertising platform AdsWizz, a subsidiary of broadcasting company SiriusXM, has renewed its exclusivity deal with music streaming service SoundCloud to continue selling its audio ad inventory.
With this partnership, which will run through 2024, SoundCloud’s audio ad inventory will continue to be available across 14 European markets including Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
"Continuing the relationship with AdsWizz is not only exciting but critical to global audience reach and engagement," said SoundCloud’s vice president of revenue partnerships & operations Vanessa Baria. "This relationship extension allows for continued leverage of AdsWizz technology to support the growth of our ad-supported services across Europe and gives advertisers access to SoundCloud's ever-growing global community of artists and music fans."
Advertisers will be able to gain access to SoundCloud’s audio ad inventory through all major DSPs, as well as through direct IO buys and the AdsWizz Marketplace which uses programmatic and contextual advertising. Other advertising solutions available through AdsWizz include dynamic ad insertion and campaign management.
AdsWizz first signed with SoundCloud in January 2021 to distribute its audio ad inventory across Europe. Since then, SoundCloud’s inventory “more than doubled” and has incorporated AdsWizz ad-tech solutions such as data-driven advertising and interactive ad formats like ‘ShakeMe’, which allows listeners to engage with ads by shaking their phones.
“We’re thrilled to extend our relationship with SoundCloud and continue to help advertisers engage the platform’s global — and growing — audience of listeners and creators,” said AdsWizz EMEA & APAC vice president and head of commercial partnerships & strategy, Brieuc Verwilghen. “As SoundCloud has doubled its audience in Europe and adopted even more of AdsWizz’s ad tech in the last two years, there are major opportunities for brands to access data and ad formats across streaming, video, and custom.”
Other partners that AdsWizz has signed with recently as part of its global expansion include a deal with global advertising marketplace Audacia to expand its audio network across Asia. This includes selling Audacia’s local inventory on AdsWizz podcasts across Japan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Taiwan, and Hong Kong.
