Podcast platform Spreaker has added audio research and analytics company Veritonic to its line of approved audio attribution partners, the company has announced.
Creators and brands that use Spreaker will be able to optimise their audio campaigns by tracking podcast advertising performance data through Veritonic’s technology, including measuring which specific publishers and ads offered the highest impact by analysing the top ads, conversions and transactions, as well as determining which activities directly influence the listener’s behaviour.
“We are pleased to support Spreaker in providing their publishers and creators with the comprehensive data and analytics they need to meaningfully connect with their audiences and increase ROI,” said Veritonic chief executive officer Scott Simonelli. “Our built-for-audio attribution and brand lift capabilities provide incomparable, full-funnel audio campaign lifecycle management and measurement in one easy-to-use, intuitive platform.”
Spreaker has over 50,000 users across its podcast platform, which offers solutions for podcast distribution, monetisation, analytics, and recording. The platform recently introduced a free podcast hosting tier which allows users to gain access to features such as monetisation through the platform’s programmatic ad marketplace The Ad Exchange, unlimited storage for podcast episodes, customisable RSS feeds, and up to six months of podcast statistics.
"At Spreaker, we remain committed to providing our users with the tools they need to make smarter and more informed decisions around the audio they create and share,” said Spreaker CEO and co-founder Francesco Baschieri. “The performance data that the Veritonic platform provides is indispensable for planning, executing, and enhancing current and future audio campaigns. We take pride in this partnership as we collectively work to further the growth of the audio landscape through insightful and actionable data and analytics.”
This marks the second partnership for Veritonic in under a month, following the company recently announced deal with audio production company Voiceworks to offer enhanced podcast analytics for campaigns booked through its Sport Social Podcast Network.