International podcast investment company PodX has announced its second acquisition in the Nordics region with Finland’s largest podcast company, Suomen Podcastmedia.
With this acquisition, Podcastmedia CEO and founder Juhani Pajunen hopes that this will help expand the impact of Finland’s podcast market across the globe in the same way that the mobile game industry became a “several billion industry” in the country.
“The Finnish podcast scene has not made a breakthrough in the global market yet, but we will make it now with this deal,” said Pajunen. “The country of Angry Birds and Moomins has a hidden potential of creating compelling stories.”
Suomen Podcastmedia holds 50% of the podcast market share in Finland and a portfolio of 47 podcasts covering true crime, comedy, entertainment, and fiction drama genres. The podcasts have garnered over a million downloads and have been honoured at the Finnish PR Awards in 2021.
Podcastmedia’s speciality is focused on producing successful commercial podcasts having worked on a number of branded podcasts with companies like Danske Bank and Business Finland. The company also helped establish the launch of Podimo’s presence in Finland who commissioned Podcastmedia to produce biographical podcast Alaston Sofia Belorf (The Naked Sofia Belórf).
“Last month, we made a majority investment in the Swedish podcast company Filt that also has offices in Copenhagen and Oslo,” said PodX Group CEO and member of the board Staffan Rosell. “With this acquisition, PodX covers the Nordic podcast market. We’re incredibly proud to be able to add Juhani & Joona’s fine company to the PodX group.”
PodX has made a number of acquisitions over the past year as part of its commitment to investing in a number of International business podcast IP rights to help finance and support emerging podcast producers and creators. These acquisitions include its most recent one with independent podcast production studio Filt in Sweden, a majority stake in Latin America based podcast production company Posta, podcast studio Nouvelles Écoutes in France and audio fiction company Goldhawk Productions in the UK.
