New series of Success Is In The Mind adds Huboo as sponsor

Business podcast also lands episode-level sponsorship from Huel and Hux Health

The latest series of business podcast Success Is In The Mind has launched today, with sponsorship from brands including Huboo, Huel and Hux Health.

The podcast, created by content marketing agency PinPoint Media, focuses on leadership and small business strategy, and is hosted by founder and CEO Oliver Bruce. Previous guests have included the founders of brands such as Jubel, Grind and Habito, and the latest series starts with an interview with Nick Telson, founder of DesignMyNight and cofounder of Trumpet.

Launched during the pandemic, the podcast has already begun generating commercial revenue for the business. Partners for previous seasons include small-business insurance provider Capsule, and the latest season has added e-commerce software platform Huboo as a headline sponsor. 

“At Huboo, we work with aspirational brands that have real ambitions to change the face of eCommerce, so partnering with Success Is In The Mind makes total sense for us,” said Martin Bysh, co-founder and CEO of Huboo. “We’re here to drive growth for those D2C brands that Oliver so elegantly taps into on the podcast.”

Alongside Huboo, individual episodes throughout the new series will also be sponsored by fitness nutrition brands Huel and Hux Health. In addition to direct sponsorship revenue, however, Bruce said that the podcast has been invaluable as a sales tool for helping build relationships with potential clients and partners.

“Having Huboo join us as series sponsor felt entirely logical and like a natural partnership,” Bruce said, “not least because we had Huboo’s founder Martin on one of my previous episodes.”