Podcast hosting platform Libsyn has appointed Meredith Krantz as the new director of brand partnerships within its AdvertiseCast team, with a goal of driving brand partnerships as well as selling podcast-first direct and programmatic ad campaigns.
AdvertiseCast is Libsyn’s advertising marketplace, with a network of over 2,900 podcasts, and is a key part of the company’s revenue strategy.
“Libsyn has built a trusted reputation as the industry pioneer with high profile exclusive shows, highly sought after podcast advertising inventory and innovative ad tools,” said Krantz. “I look forward to educating more brands on Libsyn’s AdvertiseCast differentiated strategy and the untapped opportunity with podcast advertising to drive more value to achieve measurable outcomes.”
With more than 15 years of experience, Krantz joins from her previous role as the vice president of digital partnerships at Cumulus Podcast Network, where she led the market strategy for podcast-first branded solutions within the network. Krantz’s other notable previous roles include being the senior director of partnerships at The Atlantic and sales director at Slate magazine, as well as roles at ad networks TargetSpot and Undertone.
“With a diverse growing listenership, podcast advertising remains a bright spot – especially as more advertisers look to take advantage of new programmatic capabilities,” said AdvertiseCast head of partnerships Chris Bowlby. “Meredith brings an impressive audio and digital media background and a passion for podcasts, and we’re thrilled to have her join our team to build and strengthen relationships with East Coast brands and agencies as we scale our next phase of advertising growth.”
Libsyn is continuing to expand its podcast advertising network, having reported in its recent financial and operational report that the company’s revenue grew by almost 40% in 2022 and that 57% of that came from its advertising business.
The platform has also made numerous investments in the industry including launching its subsidiary, Julep Media, in Spain, signing a data integration partnership with YouTube to share video podcast download insights, as well as numerous ad partnerships with podcasts such as award-winning horror podcast Lore.