Independent audio ad sales company AdLarge has partnered with podcast network PodCo to create a new slate of Nickelodeon and Disney rewatch podcasts, the company has announced.
As part of this content partnership, AdLarge will help support PodCo financially by connecting it to its portfolio of advertisers in order to help reach its revenue goals. Current partners of AdLarge include Motor Racing Network, PromoSuite+, Magellan AI, Megaphone, Radio Network, and Performance Racing Network.
“This collection of shows from the team at Podco are infused with unfettered nostalgia, bringing fans closer than ever to their all-time favourite shows,” said AdLarge CEO Cathy Csukas. “Growing up watching these stars in their homes, listeners are finding themselves captivated by the ultimate behind-the-scenes experience and we’re delighted to bring this passionate and highly engaged audience to our advertisers.”
PodCo is known for creating a number of nostalgic rewatch podcasts with entertainment stars including the recently released Wizards of Waverly Pod with Jennifer Stone and David DeLuis as well as Ned's Declassified Podcast Survival Guide! with Devon Werkheiser, Lindsey Shaw, and Daniel Curtis Lee which just released today.
In addition, two new podcasts titled Brotherly Love Podcast with Joey, Matt, and Andy Lawrence and Even More Stevens with Romano, Nick Spano, and Steven Anthony Lawrence are also set to release on 24 February and 2 March respectively.
“We're thrilled to be partnering with AdLarge,” said PodCo founder and CEO Brendan Rooney. “They understand PodCo's vision for shaping the future of podcasting and have a team of capable people, who are willing to work tirelessly to help us achieve our financial and strategic goals.”
In addition to this partnership, AdLarge also recently announced a new partnership as part of its podcast network portfolio with true-crime podcast Crime Analyst to manage the business side of the podcast and connect it with advertisers.