All-in-one public relations company Prowly – under online marketing company Semrush – has made its first podcast advertising campaign investment through a six-month sponsorship agreement with The UnNoticed Entrepreneur podcast.
The twice-weekly interview podcast for entrepreneurs has gained massive success since it launched in 2020, landing in the top 3% of podcasts worldwide. Through this partnership with Prowly, entrepreneur and podcast host Jim James will use the podcast platform to promote Prowly’s media database as well as host live workshops to demonstrate the range of features available on the platform.
“Prowly fills a need for entrepreneurs to access PR tools and media contacts delivered as Saas and at an affordable cost,” said James. “I am delighted that The UnNoticed Entrepreneur will be able to share the message that Prowly replaces the need to hire a PR agency for business owners starting on their publicity journey.”
The UnNoticed Entrepreneur podcast listeners will be introduced to features on Prowly PR such as those that help upcoming business owners create targeted media lists and press releases and pitch personalised stories, as well as access analytics and a worldwide media database with over one million contacts.
“We've been admiring Jim James' work for a long time now, especially his The UnNoticed Entrepreneur podcast,” said Prowly head of marketing Maciej Wróblewski. “His vast experience in public relations, along with captivating, knowledge-filled conversations he has with his podcast guests is truly praiseworthy. We're proud that Prowly can take part in this project and support businesses in increasing brand awareness by getting the recognition they deserve.”
According to James, this partnership proves the importance of podcasting as a medium as more corporate places choose to invest in it, and that it gives more opportunity for indie podcasts to be given that support.
As podcasting grows in importance, Goodstuff head of audio Sam Austin has stated that podcasts “need to be included” in brands’ media mix during the Campaign & PodPod Radio & Audio Advertising Summit. One of the benefits stated was the importance of contextual advertising and being able to align a brand with the podcast content so that it can reflect its identity.
“You can align an ad to the content of the show… you know that something in that show is going to reference what the advertiser is saying,” said Austin.