Libsyn expands Julep Media subsidiary by launching presence in Spain

Team expands with appointment of two new audio and sales experts

Podcast company Libsyn has announced that it is expanding its subsidiary, Julep, by launching its presence in Spain and adding two new members to the team. 

Julep is an independent German-based podcasting ad sales and hosting platform, which Libsyn’s AdvertiseCast acquired in August 2022 as part of its global market expansion. The platform was previously only active in Germany, Austria and Switzerland. 

With the new expansion, Madelón Lánchez – former business development manager at LBK. Immersive Audio Productions – will be head of partner management at Julep while Javier Huertas – former head of global business solutions at TikTok – will join as country director. Lánchez is based in Madrid while Huertas is based in Barcelona. 

“By entering the Spanish market, we are continuing to scale our growth internationally with the active support of our parent company, Libsyn,” said Julep CEO Steffen Hopf. “I am pleased to welcome Madelón Lánchez and Javier Huertas, two proven sales and audio experts in Spain, to our world-class team.”

Hopf has also been promoted to head of international at Libsyn as part of the new expansion to drive company growth across Europe, while Julep’s vice president of sales, Maik Lenze, has been promoted to country director leading sales and podcast artist management across Germany, Austria and Switzerland. 

“I am also delighted that the operational development of our business in the DACH region will be led by Maik Lenze,” added Hopf. “I wish everyone great success in their new roles.”

As part of Libsyn’s ongoing strategy to expand its presence in the podcasting industry, the company recently announced a data integration partnership with listening and video platform YouTube – allowing advertisers to gain video podcast download insight through its advertising marketplace subsidiary AdvertiseCast. 

Other developments within Libsyn’s portfolio include its integration of a high-quality remote recording tool available in its online all-in-one podcast studio on its platform, as well as expanding partnerships by acquiring monetisation rights for the hit true-crime podcast Lore.