Global audio distribution platform Audioboom has announced it is expanding its creator network in 2023 by signing commercial agreements with five hit podcasts.
The new shows which will be added to the creator network starting from January 2023 include comedy podcast The Tim Dillon Show, award-winning scripted podcast Myths and Legends, award-winning true crime podcast The Minds of Madness, comedy show The Nateland Podcast, and autobiographical podcast Celebrity Memoir Book Club.
In addition to the new partnerships, the platform also announced that it has signed multi-year renewal agreements with three of its premium shows including history podcast The Way I Heard It with Mike Rowe and comedy podcasts RELAX! with Colleen Ballinger & Erik Stocklin and Two Hot Takes - both of which have been extended until 2025.
“The most talented creators in podcasting continue to choose Audioboom as their commercial and distribution partner,” said Audioboom CEO Stuart Last, “highlighting how our technology and revenue platform creates unparalleled value for our podcasters."
“Since partnering with Audioboom, my podcast has done nothing but grow,” said Rowe. “It's so nice in this crazy business to partner with people who do exactly what they say they're going to do."
Audioboom’s portfolio of hit shows includes ones that are part of its creator network such as true crime podcast RedHanded, which was a two-time winner of the The Listener’s Choice Award at the British Podcast Awards in 2022, and ones that are made in-house by Audioboom studios such as true crime podcast Killers, Cults and Queens.
In addition to being a distribution and production platform, Audioboom also connects podcasters with advertisers and brands with an ad sales team that can help them benefit from live read and dynamically inserted ads, sponsorships, and branded content or podcasts.
At the 2022 IAB Podcast Upfronts - a programme event focused on podcast advertising - Audioboom’s vice president of UK content and production Mike Newman told PodPod that brands should be investing more into podcast advertising to build connections with highly-engaged audiences.
“Brands should be investing because the podcast listener is incredibly engaged in a way that radio listeners aren’t,” said Newman. “You don’t accidentally listen to a podcast, you select it. Once you’ve selected it, the figures do say that people are listening to a whole episode all the way through.”
