Podcast brand Auddy appoints creative agency to refresh visual identity

Red Brick Road helps Auddy showcase its audio-first ethos with new 3D assets

Podcast studio and service provider Auddy has enlisted creative marketing agency Red Brick Road to rebrand the company’s visual identity.

The new look, which will be rolling out across Auddy’s website and social media accounts this week, incorporates 3D assets representing the theme of sound, in keeping with an updated brand strapline to represent its audio-forward identity: “Sound in a new light”. 

“Auddy has rapidly grown to be a key player in the podcasting sector as we offer a unique combination of creative production, sales and publishing services to our partners,” said Auddy’s chief marketing officer Sally Miller. “Red Brick Road are the perfect partner to help our business achieve our ambitious growth targets through a clearly defined new brand positioning and identity. We’re thrilled with the end result.”

Auddy has produced over 4,000 podcast shows since its launch in 2020 including Jess Robinson’s musical podcast Stars in Your Ears - which will feature in an upcoming PodPod episode - and a number of branded podcasts including Selfridge’s Hot Air and Fenwick’s The Woman Who… 

The company was founded by former executives from Netflix, Virgin, and Warner Music, and raised £2.5m to invest in the audio market in 2022 from venture capital trust company Pembroke VCT, including backing from Haatch Ventures and Brick Capital Ventures.

“The podcast sector is surging at the moment, it’s the most dynamic and exciting sector in media,” said managing director of Red Brick Road Zoe Crowther. “We’re thrilled to be working with the ambitious and talented team at Auddy.”

Spotify has also recently tested out a rebrand of its podcast hosting and distribution subsidiary Anchor to an all-in-one podcasting platform named Spotify Creator Studio. The rebrand has not been made official, however, and has only been sent to selected creators from the Spotify for Podcasters network.