B2B podcast marketing platform Casted launches new startup programme

New businesses will be able to track to track podcast performance and maximise reach

Podcast and video marketing platform Casted announced that it is launching a new programme targeted at new business startups. 

The programme, named ‘Casted for Startups’, will provide early-stage companies with the same opportunity to measure their podcast performance and increase their ROI as B2B marketers on its platform. 

“We’ve proven that Casted can help marketers amplify vital business voices to drive human connections that ultimately drive business growth,” said CEO and co-founder of Casted, Lindsay Tjepkema. “Casted for Startups enables us to level the playing field in B2B podcasting by giving startups the mic – literally and figuratively! We’re enabling marketers at all companies, regardless of size, to maximise and measure the value of their podcasts in today’s changing market.”

The technology works by helping marketers understand how much engagement they are getting by looking at how they publish, analyse, and distribute content, as well as who their audience is by tracking the accounts and contacts and how they consume specific episodes. 

Startups with a more limited budget will be eligible for a discount of up to 82% to use Casted, and additional discounts are available to members of marginalised communities who have had to face even more hurdles including women, minorities, and LGBTQ+ individuals. 

To qualify for the discount, businesses must meet two requirements: having raised less that $10 million (£8,252,300) in capital and having 50 employees or fewer working within the company. 

“This economic environment is very challenging for early-stage companies,” said Casted board member Scott Dorsey. “...Casted for Startups empowers smaller businesses to stretch their limited budgets further while also delivering and proving maximum engagement with their podcast and video content.”